mAutomotive at MWC13
February 19, 2013
The Connected Living mAutomotive project will be showcasing its market development initiatives and presenting insightful seminars at Mobile World Congress in Barcelona, 25-28 February 2013.
Here is a useful guide to where you can find us!
GSMA Pavillion: Congress Square
Stop by the GSMA Pavilion in the heart of Congress Square to learn about GSMA?s many programmes and initiatives. You can demo the Connected Living Tracker – a customised tool which collates mobile products and services around the globe.
Connected City: Stands 3B2 and 3C2, Hall 3
A real city street
Visit the GSMA Connected City to find out how homes become smart, city and transport networks are optimised, healthcare reach extended and the needs of consumers?and businesses are met by mobile solutions. Experience first-hand cutting-edge connected solutions brought to life by AT&T, Deutsche Telekom, KT, Telenor and Vodafone.
Witness Connected Living in action through engaging demonstrations. Take a journey in the back of a London taxi and experience how the remotely provisionable SIM works. This is a showcase of the GSMA Embedded SIM programme and the mAutomotive Proof of Concept, including information on the embedded SIM activities, stakeholder requirements, and a vision for the future.
You can also visit the GSMA mAutomotive Proof of Concept demonstrations at:
Gemalto: Hall 5 Stand G120
Giesecke & Devrient: Hall 6 Stand D70
Morpho: Hall 6 Stand D80
Oberthur Technologies: Hall 6 Stand C81
Telenor Connexion AB: Hall 3 Stand C2 (GSMA Connected City)
GSMA mAutomotive Charging and Revenue Management?
The GSMA is kicking off a new initiative on charging and revenue management for connected car services and within the connected city there will be some insights shared on why this enabler is critical to embedded connected car services, the requirements of automakers, and how this could change the landscape by our members.
If you are interested to see some innovation ideas on this topic form our members please visit: Telenor Connexion AB – Hall 3 Stand C2 (GSMA Connected City)
GSMA Seminar Theatre, above the south entrance,?Hall 1, Level 1, Room C1.1
Tuesday 26th February, 08:30 ? 10:45
mAutomotive – Navigating the changing landscape of connected cars ? what does the final destination look like?
This seminar focuses on the challenges and opportunities of connected?cars, with leading experts from both the automotive and mobile industries?sharing their requirements and vision for scaling the connected car market.?A fully interactive roundtable will enable the speakers and audience to?raise pertinent questions and debate important issues around the changing?mAutomotive market landscape.
Moderator: David McClure, SBD.
Speakers: Derek Kuhn, VP Sales & Marketing, QNX. Enrique Herrera, Enterprise Strategy and Architecture Services Senior Business Architect,?Microsoft Corporation. Marcus Keith, GM Project Management?Electronics Development, Head of Project Audi Connect. Corinne Lauer,?Team Leader – Advanced Engineering – Multimedia & Telematics, Renault.?Pierre Masai, VP of Information Systems & Telematics Programme, Toyota.?John Ellis, Global Technologist and Head of the Ford Developer Program,?Ford. Dr. Markus Kaindl, BMW Connected Drive Project Manager Telematic?Control Units,?BMW. Robert Jagler, Director MSS Connectivity, Commercial?Product Management, Volvo.
Panelists: Pierpaolo Marchese, Head of Service Platforms & Technology?Evolution,?Telecom Italia Mobile. Per Simonsen, CEO, Telenor Connexion?AB. Nathalie Leboucher, Senior VP Orange Business Services, Head of Smart?Cities program, Orange. Cyril Deschanel, Head of Sales,Southern Europe,?Vodafone M2M
Tuesday 26th February, 11:00-12:00
Connected Living: New Business Models in Action
New connected wireless devices are set to surpass the number of mobile?handsets over the coming decade, creating significant new business?opportunities for mobile operators, vendors and industry partners. Senior?leading experts from AT&T, Vodafone and Everything Everywhere will focus?on current examples of successful new business models in action today, and?demonstrate how operators and their partners are making the most of this?exciting new connected devices market.
Moderator: Ana Tavares Lattibeaudiere , Head of Connected Living,?GSMA.
Speakers: Chris Penrose, Senior VP, Emerging Devices, AT&T.?Jari Salminen, Business Development, M2M Vodafone. Marc Overton, VP?of Wholesale and M2M, Everything Everywhere.
Hall 4 – Conference Village – Auditorium 5
Thursday 28th February, 11.30-13.00
Connected Living: Business Models in Service
This session intends to explore different business models in delivering connected living services to market. Regional versus global models, partnerships and joint ventures and revenue-sharing frameworks are some examples of the different aspects, which will be considered.
Thursday 28th February, 14.30-16.00
Connected Living: The Automotive Sector Moves Up a Gear
This session will discuss the most effective strategies to deliver connected automotive services to market.