Reaching half of the market: women and mobile money – the example of Nationwide Microbank in PNG

October 20, 2014

Elisa Minischetti

Oceania

PNGPettyTrade

This is the second of a series of blogs that provide a deep-dive into mobile money services who proved to be successful in increasing the mobile money penetration amongst women in their respective markets. This blog series builds upon the r…

Reaching half of the market: women and mobile money – The example of UBL in Pakistan

October 13, 2014

Claire Penicaud

Asia

131014

This is the first of a series of blogs that provide a deep-dive into different mobile money services who proved to be successful in increasing the mobile money penetration amongst women in their respective markets. This blog series builds …

Uninor launches Project Sampark

October 8, 2014

Mahesh Nayak

Asia

Uninor-Photo

The GSMA Connected Women programme is pleased to announce that it has awarded a grant to Uninor, the Indian subsidiary of the Telenor Group. Uninor is the programme’s first MNO grantee in India and it is third overall in the country with Ac…

Ooredoo Myanmar launches maymay, a maternal health app for women on 3G networks

September 12, 2014

Georgia Barrie

Asia

maymayimage-500

Ooredoo was one of two mobile operators granted a license by the government of the Republic of the Union of Myanmar to provide the first non-state-controlled mobile networks in the country. Ooredoo was also recently awarded a GSMA Connect…

New publication on reaching half of the market: Women and mobile money

September 10, 2014

Elisa Minischetti

Global

Woman with phone

This blog post was co-written with Claire Pénicaud Scharwatt.

Today, we’re releasing the first publication in a series of deeper insights into selected topics based on the findings of MMU’s 2013 State of the Industry Report on Mobil…

Targeting rural women with a full value proposition – Snapshot: Etisalat in Togo and Benin

September 5, 2014

Max Cuvellier

Africa

Targeting women with a full value proposition

Version française disponible ci-dessous

Recognising the potential in the untapped rural women’s segment, Etisalat launched its Weena programme last year. This is a great example of an integrated value proposition which harnesses …

Beyond the red and green buttons – a visual and audio mobile literacy toolkit

September 2, 2014

Catherine Highet

Oceania

Beyond the red and green buttons

Papua New Guinea’s dramatic geography of highlands, islands and vast waterways population is home to around 8 million people. With significant infrastructure challenges, mobile technology has long been touted a golden opportunity …

BRAC Bangladesh and Robi Axiata – conducting consumer insights into rural adolescent girls

August 22, 2014

GSMA

Asia

BRAC blog post resized

This blog contains a summary of the recently published Snapshot Publication on conducting consumer insights on adolescent girls in Bangladesh.

As announced in a previous blog post, BRAC Bangladesh has been awarded a GSMA mWomen Innovat…

Can a missed call from the mobile phone improve maternity care in Rural India?

August 21, 2014

Guest Blogger

Asia

Can a missed call from the mobile phone improve maternity care in Rural India?

This is a guest blog by Rajamanohar, Co-Founder and Managing Director of Hexolabs Interactive Technologies Pvt. Ltd. Rajamanohar heads an interdisciplinary research team that develops grounded solutions around mobile telephony ser…

Entertainment: the missing M4D value-added service

July 23, 2014

Kristen Roggemann

South Asia

Soweto B&B

Is a greater focus on entertainment the key to still-elusive scale in M4D? I’ve been asking myself that question ever since a recent trip to visit with our Innovation Grant partners in India. During our time there we were able to speak with …

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