The GSMA has released a new report today called ‘The Broadcast Opportunity’ highlighting how mobile network operators can take advantage of a broadcast technology called ‘Evolved Multicast Broadcast Multimedia Service’ (eMBMS) which is also commonly referred to as LTE-Broadcast (LTE B). The rise in LTE network deployments and the adoption of smartphones has seen an explosion in consumers viewing mobile video content such as live TV, time-shifted TV, on-demand video as well as YouTube videos. Recent research by Cisco estimates that this will represent 75% of all mobile traffic by 2020.