The Identity Programme

Enabling trust and creating value through digital identity

Across many industries such as entertainment, banking, health and e-government, services and processes are becoming both more digital and more mobile. This has resulted in unprecedented efficiency and convenience for individuals and businesses alike. However, consumers are increasingly demanding to access these services securely by being shielded by robust privacy safeguards and strong data protection.

Built on the successes and strategic insights delivered by the GSMA Mobile Identity programme in 2013, the GSMA Identity programme is one of the GSMA’s top four priority programmes. It has developed Mobile Connect, a digital identity solution that offers a safe, seamless and convenient consumer experience, a consistent user interface and low barriers to entry across the digital identity ecosystem – thereby enabling global scale.

Mobile Connect is a secure login system that enables individuals to access their online accounts with just a single click or, where appropriate, automatically. Mobile Connect can provide different levels of security, ranging from low-level website access to highly-secure bank-grade authentication. Mobile Connect promises to make passwords a thing of the past. To use the service, individuals subscribing to a participating operator simply need to click on a website’s Mobile Connect button.

A new standard in digital authentication, Mobile Connect will help mobile operators to manage consumers’ digital identities across multiple online services, ranging from access to content and services on the web through to more secure e-government and banking services.

Programme objectives

Leveraging existing operator strengths to enable the digital ecosystem

Mobile Connect capitalises on existing assets (e.g. SIM, authentication, trust, registration process) to enable new products and services across a range of industry verticals (e.g. healthcare, retail, etc.), generate new revenue, and increase customer satisfaction, stickiness and lifetime value whilst enabling scale.

Enabling “This digital life”:

Mobile Connect is ideally placed to provide the necessary authentication capabilities to enable consumers, businesses and governments alike to interact and access services in a private, trusted and secure environment

Comfort and satisfaction for end users:

Mobile Connect will provide a streamlined experience for consumers; they will no longer need to create and manage multiple user names and passwords as the authentication and identification solution being developed will use the subscriber’s mobile phone number or mobile user name and information contained in the secure SIM card.

Ending the trade-off between convenience and security:

Mobile identity is inherently more secure than existing ID solutions without compromising convenience for the consumer, with the operator able to add authentication layers appropriate to context and service provider requirements

Simplicity, security and privacy for end-users:

For consumers, digital identity solutions such as Mobile Connect offer privacy protection, reduce the risk of identity theft and simplify the login experience for a range of services, such as retail, healthcare, government and banking, among others

Scale and interoperability:

Mobile Connect will utilise the OpenID Connect protocol, offering broad interoperability across mobile operators and digital service providers, further ensuring a seamless experience for consumers.

The GSMA is working with all leading mobile operators globally and also working in-county with a broader set of ecosystem players, such as governments, banks and retailers, to help roll-out mobile enabled digital identity solutions.

Operator Logos

Want to get involved with the Personal Data Programme? Find out more here.

The GSMA is working with leading mobile operators globally and in-county with a broader set of ecosystem players, such as governments, banks and retailers, to help roll out mobileenabled digital identity solutions.

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Want to get involved with the Identity Programme? Find out more here

Driving Mobile Connect Usage – Turkcell Looking to improve its customers’ experience and further differentiate its proposition, Turkcell launched Mobile Connect initially on its self-care mobile application and websi...

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Mobile Connect London Summit: Presentations Taking place on the 25th and 26th April, the Mobile Connect London Summit was a forum for leading figures in the wider mobile industry to debate the most pressing issues in the...

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The PSD2 Opportunity: Mobile Operators and Fintech This paper discusses the opportunities relating to the partnership between mobile network operators and fintech companies, and how both parties can benefit from each others&#...

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SK Telecom: Integrating Existing Identity Solutions into Mobile Connec In December 2016, SKT adapted both T-Auth and T-ID to comply with the Mobile Connect specifications. The goal was to make it easier for international customers to use SKT’s app...

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Seminar Presentations from Mobile World Congress 2017 Mobile World Congress 2017 hosted three industry seminars on Mobile Connect and the future of digital identity.  You can find out more about each of these subjects by downloadin...

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SIM Toolkit Device Requirements to Improve Mobile Connect Customer Exp This document presents the requirements for the device to improve the user experience of the Mobile Connect SIM applet authenticator. The ETSI (The European Telecommunications St...

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Will Latest Cyber Attack Unite the Digital Community? Although data breaches and cybercrime are increasingly the hallmark of the age we live in, last week’s WannaCry attack has drawn out uniformly strong calls for the wider tech i...

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Summit Demonstrates Growing Demand for the Various Offerings of Mobile Industry event reveals how Mobile Connect has evolved well beyond its authentication moorings LONDON — Last week, global leaders in the mobile industry and adjacent sectors...

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Trust & Privacy will be Increasingly Important to eID Market ‘Cybercrime keeps Climbing’. This was one of the principal findings from PwC’s Global Economic Crime Survey 2016, and a reminder that many businesses are unprepared for -or...

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The Next Phase of Cross-Border Public Services With over 3 billion enabled users worldwide and its federated distributed architecture, Mobile Connect is a leading example of a mobile identity and authentication solution for g...

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Mobile Connect’s collaboration with leading brands during MWC17 poin Mobile World Congress revealed many ways in which mobile technology is evolving to deliver a new range of digital services. Inside the event’s GSMA Innovation City, we were giv...

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Restoring Trust in the Digital Age – the Great Debate at MWC Industr The security of customer data has never been more crucial. In our digital world, the risk of fraud has reached unprecedented heights and consumers are increasingly cautious about...

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Mobile Connect at Mobile 360 Series – Privacy & Security May 23, 2017 The evolution of the digital market depends on the use of secure and convenient identity. At this year’s event, the GSMA’s Identity programme will demonstrate the ways in whi...

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Mobile World Congress Shanghai June 28, 2017 Mobile Connect will be present at this year’s Mobile World Congress Shanghai  – Asia’s biggest mobile event. Bringing together the global mobile industry’s...

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