Device Map Use Cases

Device Map has many potential applications for Mobile Network Operators and organisations in the mobile ecosystem including:

  • Business Intelligence: increase business metrics efficiency with richer data analysis tools
  • Marketing: customise offers to improve customer penetration and encourage upgrades
  • Product Management: manage handset portfolio to increase ARPU and reduce churn
  • Operations: increase diagnostics capabilities for planning and real time network issues
  • Procurement: improve understanding of relationship between device characteristics and revenue
  • Network Planning: map LTE and other technology penetration to optimise network performance and efficiency
  • Customer Care: reduce time to diagnose calls by improving the device identification process

Device Map makes these and more use cases possible in any scenario where TAC is available.

Contact us now to understand more about how Device Map can help your business.

Contact GSMA Legal Email Preference Centre Copyright © 2017 GSMA. GSM and the GSM Logo are registered and owned by the GSMA.