Sicap innovation introduces mobile money with subscriber profiling

Mobile money services have more chance of being successful when bundled with profiled offers. Sicap innovation, revealed at the Mobile Money Transfer Global Conference in Dubai today, can significantly improve the return on investment of them.

Given that many mobile money services are way off-track to reach breakeven timelines, Aleeda Fazal, who leads sicap’s mobile money team, has centred her Dubai presentation on creative schemes to stimulate ARPU.

To get the marketing mix right, sicap advocates linking the mobile money offer to profiling data in order to target users with up-sell offers linked to their history. For example, when subscribers enter their mobile phone number or swipe their device for RFID detection by the sicap Top-up Kiosk, operators can capitalise on the operation. Linked to the sicap Loyalty and Retention Platform, the kiosk can entice the subscriber during the top-up process by screening a profiled offer. Depending on their device in use and call history, subscribers may be tempted by a smartphone upgrade, a voice minute package to friends and family, or a discounted rate to a frequently dialed number abroad.

Aleeda Fazal also stresses the need to reduce the cost of providing mobile money services, specifically by focusing on improved management of agent networks. For example, sicap kiosks can be deployed to provide cash in / cash out services at reduced commissions. This use case alone represents huge potential for operators to make savings, since it eliminates staff expenses in serving customers and commission paid to agents.

Given the multitude of deployment scenarios possible for the sicap Micropayment Processing (MPP) solutions, sicap has configured a portfolio of potential solutions and intends on adapting it to opportunities identified in a local context.

About sicap

Sicap is one of the world’s leading providers of customised mobile software solutions in the areas of communications and charging. Everyday sicap technology empowers mobile operators to deliver a superior subscriber experience, while maximising new revenue streams and reducing operating costs.

Sicap develops and implements solutions comprising convergent charging and rating, mobile payment, network services, device management, and messaging. These solutions cover mobile, fixed and IMS network environments, and are used by more than 120 customers, serving more than 835 million subscribers in 75 countries worldwide.

For more information, visit www.sicap.com
Contact: kate.stoney@sicap.com

Velti Selected by Vodafone UK to Expand Mobile Customer Loyalty Program

Campaign showcases new way to reward Pay-As-You-Go subscribers.

Velti (Nasdaq: VELT), the leading mobile marketing and advertising technology provider for brands, advertising agencies, mobile operators and media, today announced its selection by Vodafone UK to drive the operators’ next generation of loyalty programs in the UK. The opportunity is open to all 6 million Vodafone pay-as-you-go customers.

Srini Gopalan, Consumer Director for Vodafone UK said: “Vodafone Freebee Rewardz is yet another reason why customers are choosing Vodafone on pay as you go. It’s a unique scheme as we’re giving our customers something more than just discounts and customers can take part with whatever pay as you go phone they have.”
Velti leveraged its knowledge of consumer behaviour to produce a solution that focused on long-term rewards, encouraging customer loyalty. Understanding consumer behaviour is essential for building deeper, emotional relationships between operators and customers.

Every time pay-as-you-go customers refill their account balances, they will receive a text giving them a voucher code. If customers want to redeem this voucher, they go online to, grab “an instant reward or bank them as, grow” points in order to save up for something bigger. Vodafone UK and Velti have teamed up with brands such as Thorntons, Blockbuster, Fitness First, and more to provide top prizes.

Menelaos Scouloudis, Chief Commercial Officer at Velti said: “Customer retention and ARPU stimulation is vital for operators especially in the pre-paid market where competition is increasingly fierce. By understanding who the customers are and the nature of their relationship with Vodafone UK, the operator is able to provide a more personalised and therefore rewarding experience.”

Vodafone UK is the only operator to currently offer this type of loyalty scheme in the UK and has also integrated social media into the campaign in order to increase its effectiveness. Customers can share prizes with their friends and family on Facebook.

About Velti

Velti is the leading global provider of mobile marketing and advertising solutions for brands, advertising agencies, mobile operators and media. Velti’s technology platform enables targeted promotions, analysis, and ongoing customer relationship management via mobile devices. Velti plc is a Jersey-registered company and trades on the NASDAQ under the symbol VELT. For more information, visit www.velti.com.

Velti®, the Velti logo, mGage® and 5ML™ are trademarks of Velti Plc.

PR contacts
Speed Communications
Neil Robertson
+44 20 7842 3211

Speed Communications
Nicole Hudspith
+44 20 7842 3245

Andrea Kohalmi
+1 415 315 3426

Shift Communications
Jenna Broughton
+1 415 591 8404

The Wall Street Journal names Altobridge as Wireless Technology Innovator 2011

Altobridge Limited (www.altobridge.com) – leaders in technology that cuts the cost of delivering voice and mobile broadband services across wireless networks – has been named the winner of the Wireless Category in the Wall Street Journal Technology Innovation Awards 2011.

In its announcement, the Wall Street Journal wrote, “Access to mobile communications is credited with boosting local economies, but almost a quarter of the world’s population doesn’t have affordable access to wireless voice and data services. Altobridge won this category for developing a low-cost solar-powered wireless system called “lite-site” that aims to tackle three big barriers to extending wireless service to remote areas: high capital costs, high operating costs and high transmission costs. Each base station uses only 90 watts of power, making it possible for stations to operate solely on solar energy. And by compressing data transfers, the system needs only about a quarter of the satellite bandwidth normally required.”

At 4G World, the largest global 4G EXPO, in Chicago this week, Altobridge will be showcasing its award winning Altobridge lite-site™ which enables mobile network operators to deliver commercially viable mobile wireless broadband connectivity to rural communities throughout North America. The ultra-low operational overhead cost of the Altobridge lite-site™ is ideally suited to minimising service provider costs for isolated mining communities, border crossing points or for roadside assistance connectivity in vehicle breakdown situations on remote road networks, where wireless coverage does not currently exist. The Altobridge lite-site™ solution is the only cellular system available in the industry today where no transmission costs are generated during periods where no revenue is being generated.

Also on show at 4G World will be the Altobridge Data-at-the-Edge™ solution which delivers cost effective mobile broadband by dramatically reducing mobile data backhaul congestion in high capacity networks through a combination of new features, including bitstream caching within encrypted transport, lossless transport compression and intelligent pre-caching at the radio base station.

TELUS chooses Astellia for end-to-end mobile broadband performance optimization

Astellia, a leading provider of monitoring solutions for the optimization of mobile network QoS and performance has been chosen by TELUS to enhance customer experience. Under the multi-million dollar agreement, Astellia will provide TELUS its unified service assurance system covering 3G UTRAN and Core data networks. The system incorporates Astellia’s latest technology including multidimensional analytics for data.

Using Astellia’s all-in-one solution will enable TELUS to serve the needs of multiple teams such as network performance, optimization, NOC, handset validation, marketing and management. This will contribute to achieving successful smartphone introduction and to accelerating new mobile application adoption with outstanding customer experience.

In addition, TELUS will benefit from Astellia’s end-to-end monitoring solution for UTRAN and Core PS network performance optimization and troubleshooting. Fueled by Astellia technology, and data coming from TELUS network equipment, the system will provide TELUS with further insight into network performance and subscribers’ quality of service.

“We are extremely pleased about this partnership with TELUS and look forward to supporting their mobile broadband growth strategy. This major contract reflects the strong recognition from Tier one operators for Astellia’s unique end-to-end mobile broadband monitoring solution,” commented Rajesh Sharma, VP Sales & Customer Operations at Astellia.

“We chose Astellia’s all-in-one solution because of its advanced and integrated End-to-End capabilities,” commented Raymond Saoumah, TELUS national director of Planning & Engineering. “It gives our engineers and client support teams the ability to quickly identify and troubleshoot issues across various elements of our HSPA network.”


TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $10.1 billion of annual revenue and 12.4 million customer connections including 7.1 million wireless subscribers, 3.7 million wireline network access lines and 1.2 million Internet subscribers and more than 400,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees will, by year-end 2011, have contributed $245 million to charitable and not-for-profit organizations and volunteered 4.1 million hours of service to local communities since 2000. Eleven TELUS Community Boards across Canada lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition. For more information about TELUS, please visit www.telus.comtest

TeleCommunication Systems Signs Five-Year, Multi-Million Dollar Contract Extension With Tier One Wireless Carrier to Provide E9-1-1 Services

TeleCommunication Systems, Inc. (TCS) (NASDAQ: TSYS), a world leader in highly reliable and secure mobile communication technology, today announced that the company has signed a five-year contract extension with a Tier One U.S. wireless carrier to provide wireless E9-1-1 services through August 2016. TCS will continue supporting the carrier’s emergency service needs to ensure that their wireless customers’ distress calls are routed to the appropriate Public Safety Answering Point (PSAP) together with the caller’s precise location information.

As PSAPs continue to evolve and incorporate cutting-edge technology for displaying caller locations, it is critical that carriers have access to the necessary services and support to ensure effective wireless E9-1-1 services. This contract extension allows the carrier to continue to focus on high-value wireless services to its millions of subscribers while TCS maintains the required wireless E9-1-1 emergency services.

“The challenges and requirements necessary for wireless operators to stay on top of the new technologies and mandates for emergency services can be daunting,” said Chris Nabinger, senior vice president of safety and security for TCS. “We take pride in providing our customers with a fully hosted solution that not only offers their users the safety and security they expect, but does so in an affordable and easy-to-implement package.”

TCS has been a pioneer and leader in developing technology to enhance public safety. The company is at the forefront of providing standards-based solutions that are highly reliable and easily outsourced to both telecommunications carriers and public safety agencies. Today, TCS enables completion of about half of all U.S. wireless E9-1-1 calls. TCS’ award-winning wireless and VoIP E9-1-1 services, together with the company’s Next Generation 9-1-1 solutions, serve over 150 million wireless and IP-enabled devices. With the nation’s only non-carrier TL 9000-certified wireless and VoIP E9-1-1 Network Operations Center (NOC), TCS’ highly-reliable E9-1-1 solutions ensure that a subscriber’s emergency call is routed to the appropriate PSAP, and the caller’s precise location information is delivered rapidly. For additional information on TCS’ public safety services, please visit: www.telecomsys.com/products/public-safety.

About TeleCommunication Systems, Inc.

TeleCommunication Systems, Inc. (TCS) (NASDAQ: TSYS) is a world leader in highly reliable and secure mobile communication technology. TCS infrastructure forms the foundation for market leading solutions in E9-1-1, text messaging, commercial location and deployable wireless communications. TCS is at the forefront of new mobile cloud computing services providing wireless applications for navigation, hyper-local search, asset tracking, social applications and telematics. Millions of consumers around the world use TCS wireless apps as a fundamental part of their daily lives. Government agencies utilize TCS’ cyber security expertise and professional services for mission-critical communications. Headquartered in Annapolis, MD, TCS maintains technical, service and sales offices around the world.

Except for the historical information contained herein, this news release contains forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. These statements are subject to risks and uncertainties and are based upon TCS’ current expectations and assumptions that if incorrect would cause actual results to differ materially from those anticipated. Risks include without limitation the possibility that the contract could be impacted or terminated in the event of system failure, and those detailed from time to time in the Company’s SEC reports, including the reports on Form 10-K for the year ended December 31, 2010, and on Form 10-Q for the quarter ended June 30, 2011.

Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company undertakes no obligation to update or revise the information in this press release, whether as a result of new information, future events or circumstances, or otherwise.

Company Contact:
TeleCommunication Systems, Inc.
Meredith Allen

Media Contact:
Nadel Phelan, Inc.
Graham Sorkin

Investor Relations:
Liolios Group, Inc.
Scott Liolios

Monitise Named One of the Fastest Growing UK Technology Companies

Monitise plc (LSE: MONI), the technology company delivering mobile banking, payments and commerce networks worldwide, has been named among the fastest growing technology companies in the UK.

The Deloitte Technology Fast 50 is one of the UK’s foremost technology award programmes, ranking the UK’s 50 fastest-growing technology companies on their percentage revenue growth over five years. Monitise Group has been ranked number 12 in this year’s awards, with a growth rate of 2,408% during the five-year period.

Welcoming the award, Monitise Group CEO Alastair Lukies said: “It is very pleasing to be named one of the UK’s fastest growing technology businesses in this year’s Deloitte Technology Fast 50.

“While Monitise’s growth ambitions remain as strong as ever, this award is recognition of the growth and success we have achieved in delivering our mobile money technology solutions in the UK and around the world.

“It also reflects the emphasis we place on collaboration and innovation, not only among our staff, who have doubled in number in the past year, but also with our partners as we continue our work in helping financial institutions defend and extend their role via mobile money services.”

David Halstead, Partner leading the Deloitte Technology Fast 50, said: “The Deloitte Technology Fast 50 gives great profile to technology companies and is internationally recognised as being one of the most important business awards in the sector.”

“Making the Deloitte Technology Fast 50 is a testament to a company’s commitment to technology,” said Peter O’Donoghue, Deloitte Technology partner for the London Region. “With its 2,408% growth rate over five years, Monitise plc has proven that its leadership has the vision and determination to grow in competitive conditions.”

Notes to editors
Commentary, analysis and case studies (including regional) is available at www.fast50.co.uk

About Monitise:
Monitise plc (LSE: MONI.L) is a technology company delivering mobile banking, payments and commerce networks worldwide with the proven technology and expertise to enable financial institutions and other service providers to offer a wide range of services to their customers in developed and emerging markets.

With live services in the UK, the US, India and Africa, the company is working with international partners to extend trusted and secure mobile banking, payment and commerce services in territories worldwide, including Europe, Asia Pacific and Latin America. Monitise has a global alliance agreement with Visa Inc. and a strategic partnership with Visa Europe. Other leading partners and clients include FIS and RBS.

NatWest, HSBC, Lloyds Banking Group, First Direct, U.S. Bank, Ulster Bank, Standard Chartered Bank, Travelex, Vocalink, Vodafone, Orange, O2, T-Mobile, 3 UK, Research In Motion, Best Buy Europe, The Carphone Warehouse, First Eastern, Astra, JETCO and PCCW mobile.

More information is available at www.monitisegroup.com

Monitise Group
Alastair Lukies, CEO
44 (0)20 7947 4300
Gavin Haycock, Communications Director

FTI Consulting
Charles Palmer / Jon Snowball
44 (0) 20 7831 3113

About Deloitte:
In this press release references to Deloitte are references to Deloitte LLP, which is among the country’s leading professional services firms.

Deloitte LLP is the United Kingdom member firm of Deloitte Touche Tohmatsu Limited (“DTTL”), a UK private company limited by guarantee, whose member firms are legally separate and independent entities. Please see www.deloitte.co.uk/about for a detailed description of the legal structure of DTTL and its member firms.

The information contained in this press release is correct at the time of going to press. For more information, please visit www.deloitte.co.uk.

Member of Deloitte Touche Tohmatsu Limited

UK Technology Fast 50 entry criteria

  1. The company must have been in business for a minimum of five years;
  2. The company must be considered a technology company, which is defined as:
    • producing technology
    • manufacturing technology-related products
    • be technology intensive, or use unique technology to solve problems
    • devoting a high percentage of effort to technology R&D;
  3. The parent company must be UK-owned and have its headquarters in the UK (subsidiaries of UK or multinational organisations do not qualify);
  4. Operating revenues must be at least £34,000 (50,000 Euros) for the first financial year of the five year period and £540,000 (800,000 Euros) for most recent financial year;
  5. All submissions must be accompanied by signed accounts for the first and last financial year being measured in the competition. Unless a statutory exemption is being taken, these accounts should be unabbreviated and audited.

Technology Fast 50 selection and qualifications
The Technology Fast 50 list is compiled from Deloitte’s nominations submitted directly to the Technology Fast 50, and public company database research. To qualify for the Technology Fast 50, entrants must have had 2006 operating revenues of at least £34,000. Deloitte researchers examined financial statements to validate operating revenues.

Entrants must also be public or private companies headquartered in a participating region of the UK and must be a “technology company,” defined as a company that owns proprietary technology that contributes to a significant portion of the company’s operating revenues; or devotes a significant proportion of revenues to the research and development of technology. Using other companies’ technology in a unique way does not qualify.

Mobile operators generate 2.48 billion BRL in net revenues from Value Added Service in Q2 2011

Acision, the global leader in mobile messaging, has today published its ninth edition of MAVAM – Acision Mobile VAS Monitor– a research report analysing the key trends, including sales and usage of Value Added Services (VAS) in Brazil. The study found that VAS now represents 20% of Brazilian operators’ net sales and grew 31% between June 2010 and June 2011. MAVAM identified that a significant portion of increased VAS revenues is related to the use of modern Smartphone devices, with operators’ net sales of these handsets rising by 37% over the same period – June 2010 to June 2011.

During the second quarter of 2011, net VAS sales totalled 2.48 billion BRL. MAVAM found that the leading service today is mobile internet, with 49% of total VAS revenues, which is equivalent to 1.24 billion BRL (over the period from March to June 2011). The survey also found that 78% of those interviewed had now activated internet access on their devices, with 45% of those using the internet in the past three months. Net SMS sales also ranked highly, generating 992 million BRL revenues for the second quarter of the year, up 29% on 2010 and equivalent to 41% of VAS revenues. The frequency of SMS usage is also growing in Brazil with 56% of people using the service sending more than one SMS per day during the second quarter – 10% higher than the results for the first quarter of 2011.

“Revenue from VAS sales at Brazilian operators grew 31% in quarter two 2011, while voice revenues only rose 4% in the same period,” said Vancrei Oliveira, Acision vice president for Latin America. “This reveals that the trend we forecast is taking shape – consumers preferring to use mobile services, including mobile messaging services, for regular communication over and above voice.”

MAVAM’s ninth edition takes a closer look at Mobile Money and Mobile Banking services. The report assessed how much Brazilian customers know about services currently offered by banks and other financial institutions, as well as options for making payments via a cell phone. On average, 69% of those interviewed are still unaware of the various mobile banking and mobile payment services, which can be accessed via their cell phone. The most recognised mobile money service is the SMS transaction alert (24%). 10% of those interviewed had accessed a banking website via their cell phone, however, only 4% had never made a payment using their cell phone. This indicates that more consumer education is needed on the types of services on offer.

“The MAVAM study identified many initiatives which operators can enforce to increase VAS service adoption among users, including clever pricing models, guaranteed security and reliability as well as better communication of available features. Many people are still unaware of the costs and advantages of using VAS, and operators now need to be smart by rapidly rolling out innovative, new services that differentiate them, can easily be monetised and marketed while meeting user demand. Acision recently launched its Cloud Services Delivery Model to address this scenario, which ensures operators can quickly and easily launch value added services, such as personalised messaging, with minimum expenditure and investment but reaping the rewards of maximum revenue generation,” added Vancrei.

Other VAS results:

In this edition, MAVAM also indicated that 40% of interviewees had access to social networks via their cell phone, 11% higher than in the previous edition of MAVAM. There was also an increase in the number of people accessing Facebook (90%) and Orkut (65%). Access to the LinkedIn and Twitter networks remained unchanged: 10% and 60%, respectively.

Daily use of Instant Messaging (IM) intensified in the second quarter 2011. The report revealed that the IM service was used by 22% of users (compared with just 8% in the previous period) with the majority of them under the age of 34. This is probably due to the increased adoption of Smartphones in Brazil and the rise in the number of IM applications now available on Smartphones.

The most frequent method of downloading entertainment files to cell phones, such as games, media and music, is from a PC connected to the phone (37%). The second most popular method is via Bluetooth (20%). Users downloading entertainment over the mobile network vary between 5% (via WAP portal) and 3% (via app store).

In mobile telephone marketing, mobile telephone operators were the leading senders of user messages: 83% of people said they had received some type of marketing approach via their cell phone. Those in lower income brackets are most receptive to this type of message and give greater attention to the content sent.

Infobip Announces Sponsorship Of GSMA’s BARG Meeting

Infobip, one of the world’s fastest growing messaging and network technology providers, today announced its sponsorship of the 78th BARG group meeting of the GSMA, held in Monaco from 25-27 October.

As an associate member of the GSM Association, the world’s leading telecoms industry association, Infobip is a regular participant at GSMA events, from the Mobile World Congress, to smaller, specialised conferences such as the BARG meetings.

Bringing together telecoms professionals from both mobile operators and service providers and vendors, BARG meetings focus on roaming and interworking and are the ideal opportunity to make new business deals in international mobile telecommunications.

Already an established exhibitor at BARG meetings and the closely-related Roamfest/Hubfest, Infobip is extending its presence by officially sponsoring the event for the first time. In the words of Infobip CEO Silvio Kutic, “BARG meetings offer an unrivalled opportunity to network with clients, partners, and let’s be frank, competitors in our mobile messaging business arena. We are proud to be a sponsor of the BARG meeting in Monaco and we will surely continue with sponsorships in the future”.

GSMA’s BARG meeting #78 is hosted by Gemalto and is taking place from 25-27 October at the Monte-Carlo Bay Hotel. Infobip is exhibiting at stand no. 8.

Infobip is a global telecommunications specialist providing a cutting edge Mobile Services Cloud enabling seamless integration between enterprise and mobile network operators. Infobip’s entire portfolio of services and solutions is designed and developed in-house and draws on extensive experience gained in this market segment.

By adopting a regional approach with dedicated development and support Infobip is able to provide clients worldwide with carrier-grade quality, reliability and flexibility whilst at the same time understanding and incorporating local requirements. More info at www.infobip.com.

MTS India Creates History, Launches International Roaming For Its Customers; Partners With 433 GSM Networks in 231 Countries

17 October 2011 –MACH’s ISR solution enables MTS India to offer international roaming on ‘One Number and One Bill’

  • First Telecom Operator in the country to launch International Roaming Services for CDMA Prepaid subscribers
  • MTS becomes the first Telecom Operator in the country to launch international data roaming for CDMA prepaid customers
  • For the first time launches a dual mode sim card working on GSM and Open Market CDMA handset

Gurgaon: Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom services under the MTS brand with over 11 million wireless customers today created history with the launch of International Roaming services for its prepaid subscribers enabling them to roam across 433 GSM networks in 231 countries. The company has also launched a dual mode SIM card which would work both on GSM handsets while abroad and on OMH CDMA handsets while in India. With this announcement, MTS becomes the first telecom operator in the country to provide international data roaming for CDMA prepaid customers.

The company has tied up with 322 roaming partners in 206 countries for GPRS services, 145 roaming partners in 114 countries for HSDPA services.

According to Leonid Musatov, Chief Marketing & Sales Officer, MTS India, ”We at MTS are always looking at innovation in our products and services to enhance customer experience. With a view to enhance connectivity and convenience, we have now introduced international roaming services for our customers. This would enable our customers to stay connected with their loved ones while traveling abroad without changing their phone numbers and also enjoy seamless data connectivity on the go, internationally”.

Raghunatha Chary, Regional Vice President Sales, India, MACH, commented: ”We are delighted that MTS India selected our market leading Inter-Standard Roaming solution to be the first in India to provide its pre-paid customers with seamless access to international roaming on GSM networks across the world. Our solution enables MTS India to deliver a full portfolio of voice services and applications to its customers, through one device, one number and with one bill, so enhancing customer satisfaction and increasing mobile usage.

MACH’s Inter-Standard Roaming Solution
MACH’s Inter-Standard Roaming Solution enables CDMA operators around the world to provide their pre-paid and post-paid customers with seamless access to international roaming on GSM and high-speed 3G networks and other wireless technologies. It is both quick and easy to implement, providing a cost-effective extension of network coverage and reducing customer churn. It offers an efficient and value added approach for CDMA operators, unlocking new revenue opportunities, and providing service continuity for their customers as they travel. This is especially useful when network operators across the world are working towards providing seamless connectivity to their customers.

About Sistema Shyam TeleServices Ltd
Sistema Shyam TeleServices Ltd (SSTL) is a venture, involving equity participation by Sistema {LSE: SSA} of Russia, the Russian Federation and the Shyam Group of India. Sistema is the majority shareholder in the joint venture company which operates its telecom services under the MTS brand. MTS is well recognized in India and worldwide for its commitment to high quality and innovative telecom solutions. MTS has recently been ranked by Millward Brown as 80th most valuable brand in the world. In a short span of time, MTS in India has secured over 13 million wireless subscribers and under the MBlaze brand provides mobile broadband services to more than 1 million customers in over 200 cities across the country. For more information, please visitwww.mtsindia.in

About MACH
MACH connects and monetizes the telecom world. It provides its 650 operator customers with roaming, interconnect, messaging, and direct billing solutions, all integrated with its $10bn / year operator settlement capability. It is the largest provider of data and financial clearing solutions for wireless roaming and operates the globe’s largest and fastest growing open connectivity roaming hub, Link2One. It inserts the operator in the content and application value chain and serves the reseller and wholesaler community with its A2P messaging solutions. Headquartered in Luxembourg, MACH has offices in 12 countries and employs more than 1,000 people worldwide. Its customers include Orange, Telefonica, T-Mobile, Telus, Verizon Wireless and Microsoft, as well as enterprise messaging customers like KLM. For more information, visit www.mach.com.

For more information, please visit www.mtsindia.in

Citi Launches New Mobile Solution: CitiDirect® BE Mobile

CitiDirect® Online Banking clients can now receive SMS alerts and authorize payments via their mobile phones

Citigroup, through its Global Transaction Service unit, today announced the launch of CitiDirect® BE Mobile, a mobile browser-based application allowing clients to receive notifications and authorize payments using their mobile phones. At launch, CitiDirect BE Mobile has been made available to over 50,000 clients and 300,000 users worldwide.

Developed by Citi Innovation Lab Dublin, CitiDirect® BE Mobile brings core transaction functionality, available with Citi’s online banking platform, CitiDirect® Online Banking, directly to clients’ mobile phones. With CitiDirect BE Mobile, clients can receive SMS alerts that complement email and fax notifications; and authorize payments pending approval in every payment type supported by the online banking platform. Leveraging the proven security of CitiDirect, CitiDirect BE Mobile offers an alternative access channel to the traditional PC.

Designed to work with the world’s most popular devices, CitiDirect BE Mobile gives clients a flexible, safe and easy to use solution that addresses the changing business landscape and allows them to transact business on the move. With on-the-go access to business and financial data, clients can enjoy the convenience of a mobile channel and the value-add benefit of improved productivity.

CitiDirect® BE Mobile is currently live in 24 countries around the world and will be rolled-out globally throughout the remainder of the year. At completion, CitiDirect BE Mobile will be available in over 100 countries with a global reach difficult to be matched by others in the marketplace. The countries that have launched the solution to date include Argentina, Bangladesh, Brazil, China, Colombia, Czech Republic, Ecuador, France, Hungary, Indonesia, Italy, Kenya, Mexico, Morocco, Nigeria, Pakistan, Peru, Romania, Sri Lanka, South Africa, Tunisia, UAE, United States, and Zambia.

Naveed Sultan, Global Head of Treasury and Trade Solutions at Citi, says: “We are very excited about the launch of CitiDirect BE Mobile. Our global footprint will allow us to penetrate markets both deep and wide, bringing mobile access to our clients.”

Tomasz Smilowicz, Global Head of Mobile Solutions, Global Transaction Services at Citi, adds “In today’s marketplace, clients increasingly need the ability to connect and access real-time information wherever they are. CitiDirect BE Mobile provides this convenience and further reinforces our commitment to mobile and to delivering innovative solutions that are consistent with new business models.”

About Citi

Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Additional information may be found at www.citigroup.com | Twitter: @CitiGTS | YouTube:www.youtube.com/citi | Blog: http://new.citi.com | Facebook: www.facebook.com/citi | LinkedIn:www.linkedin.com/company/citi.

About Global Transaction Services

Global Transaction Services, a division of Citi’s Institutional Clients Group, offers integrated cash management, trade, and securities and fund services to multinational corporations, financial institutions and public sector organizations around the world. With a network that spans more than 100 countries, Citigroup’s Global Transaction Services supports over 65,000 clients. As of the second quarter of 2011, it held on average $365 billion in liability balances and $13.5 trillion in assets under custody.