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Members White Papers

Jinny – Powering Mobile Innovation

The business case for VAVOOMB™ (724KB PDF)

Upstream

2011 Mobile Marketing Consumer Attitudes Report (6MB PDF)
2011 Mobile Marketing Consumer Attitudes Report

Lotus

LOTUS GSM White Paper (478 KB PDF)
Cost-Effective Rural GSM, LTE and Backhaul

IdaTech

Telecom Appnote (497 KB pdf)

Extended Run Backup Power for Telecom Applications

Comviva

Realizing the Potential of Mobile Gaming (551 KB pdf)
Realizing the Potential of Mobile Gaming

Comarch


Towards Self-Organizing Networks (1.0 MB pdf)
Krzysztof Marcisz, OSS Product Manager, Telecommunications Business Unit, Comarch SA
Self-Organizing Networks promise to reduce the manual effort required for network operation.

Sybase 365

IPX: The Second IP Revolution (749KB pdf)
(with Foreword by Yankee Group)
How Mobile IP-based services are central to future growth in an increasingly converged fixed/mobile telecoms industry.

Velti

Winning Hearts—and Markets—with Mobile Customer Loyalty Programs (2MB pdf)
Honey Kirtley, Director of Loyalty, Velti
Loyalty programs are a key part of the mobile marketing landscape, going beyond awareness-building and one-off promotions to drive sales by enabling ongoing communications, relationship-building and value generation with customers.

Maximising Mobile Ad Revenue (2.4MB pdf)
Ian Johnson, VP, Business Development, Velti
Gone are the days where mobile operators and publishers pondered their strategies for introducing mobile advertising into their service mix.

Mobile America: Creating Carrier Communities (1.6MB pdf)
Kimberly Obremski, VP, Velti North America
Despite the rough economy, analysts still maintain bullish forecasts for the mobile industry.

Getting Social on Mobile (1.2MB pdf)
Paul Cheng, VP, Corporate Development, Velti North America
According to Juniper Research, the number of active users of mobile social networking sites will rise from 54 million in 2008 to nearly 730 million in 2013.

Five Rules for Creating the Perfect Mobile Storm (334KB pdf)
Mobile is one of the most effective marketing channels available to brands, providing a unique, one-to-one connection to the customer. But the potential of mobile goes far beyond one-off promotions; leveraged effectively, mobile can achieve an impact level of magnitude beyond traditional and fixed Internet marketing in terms of both individual tactics, and profitable ongoing customer relationships

Evolving Systems

Dynamic SIM Allocation – Solution Overview WP (377 KB PDF)
Dynamic SIM Allocation – Solution Overview WP

Intelligent M2M Controller – M2M Scenarios WP (305 KB PDF)
Intelligent M2M Controller – M2M Scenarios WP

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