* Deal covers seven Zain operations in the Middle East
Zain Group has agreed with Dubai-based NeuString, the leading supplier of actionable business data analytics for mobile operators, to utilize its ‘OptiPrizer’ predictive analytics software across seven Middle East markets to improve the cost and quality of roaming services.
Neustring’s OptiPrizer software helps to increase profit margins through accurate and actionable analytics of individual customer’s activity, giving the operator an unprecedented ability to control, forecast and improve revenues.
The agreement, which was signed on the side-lines of the Mobile World Congress in Barcelona, covers all customers on Zain’s network in, Bahrain, Iraq, Jordan, Kuwait, Saudi Arabia, Sudan and South Sudan making this the largest deployment of NeuString’s software to date.
Nabeel Bin Salamah, CEO of Zain Group, said: “We found out, during the analysis and testing period, that NeuString’s predictive analytics solution, OptiPrizer, offers many advantages and tangible results, and by using it, we have increased our efficiency and productivity, and we now have the ability to run targeted plans, which in turn has enabled us to increase our profit margins.”
Bin Salamah added that this cooperation will open up new horizons for Zain Group in this type of applications, as it will enable us to continue to fulfill our obligations towards our customers, in addition to devoting more of our resources in support of our core business.
Jens Nikolaj Aertebjerg, CEO of NeuString said, “NeuString is very pleased to have another large mobile operator group onboard, and with Zain Group we cement our market leading position as the preferred choice for roaming analytics in general and specifically for mobile operators looking to benefit from group interaction and the unification of their market activities.”
“We are really excited to have Zain Group on board using our OptiPrizer software. Our expertise in roaming, and consultative approach to customer service means that Zain Group is sure to make great profit improvements,” said Nevzat Simsek, CCO of NeuString.
NeuString has an unrivalled reputation for being able to provide focussed, advanced, actionable analytics for telecoms. The OptiPrizer software is a proven solution processing the data of more than 45 operators worldwide, providing profit improvements of between 5% and 22%.
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Zain is a leading telecommunications operator across the Middle East providing mobile voice and data services to over 40.2 million active customers as of December 31, 2011. With a commercial presence in eight markets, Zain operates in the following countries: Bahrain, Iraq, Jordan, Kuwait, Saudi Arabia, Sudan and South Sudan. In Lebanon, the company manages mtc-touch on behalf of the government. In Morocco, Zain has a 15.5% stake in Wana Telecom, now branded ‘INWI’, through a joint venture. Zain is listed on the Kuwait Stock Exchange (stock ticker: ZAIN). For more information, please email firstname.lastname@example.org or visit:
NeuString is a privately held software company dedicated to delivering Predictive Analytics software products to Mobile Service Providers. NeuString’s Predictive Analytics product, Optiprizer, allows for a precise and instant data analysis for all services and all subscribers and with an unparalleled granularity allowing for analysis on the individual transaction. The Optiprizer product is utilized for designing of complex price plans, bundles and packages; simulation, monitoring and benchmarking of pricing alternatives; revenue leakage identification; micro segmenting and profiling of mobile users; and not least predicting and even prescribing future profit impacts. Furthermore, the Optiprizer product facilitates detailed budgeting and forecasting split in various ways to cater for Sales, PM, Marketing, Network, and Finance information requirements. With the Optiprizer software suite Mobile Service Providers are able to make concrete strategic decisions based on clear and tangible business insights with an unparalleled short time to market. The NeuString Optiprizer product makes competing on analytics the key competitive factor for Mobile Service Providers. NeuString is an active associate member of the GSM Association. NeuString is owned by a group of international private and institutional investors. For more please visit www.neustring.com