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By Mobile for Development

Asiacell Almas Line: Serving women’s mobile needs in Iraq

Published: | By

  • Region: Middle East and North Africa
  • Source: External
  • Topic: Gender, Consumer insights
  • Type: Case Study
pdf

Case study shows how Iraqi operator Asiacell achieved commercial success through serving women customers. The operator conducted consumer insights research to understand the needs of women in its market and launched the Almas line of products.

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