Category Archives: mAgri Resource
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mAgri Webinar: mAgri’s Highlights from Mobile World Congress 2013
April 9, 2013 | | GlobalThese are the slides presented during a webinar on 9th April 2013 “mAgri’s Highlights from Mobile World Congress 2013”. The webinar covered: Highlights from a panel discussion with China Mobile, Tigo Tanzania and Handygo technologies looking at “Taking Agricultural Value … Continue reading
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mAgri Case Study: Nokia Life Agriculture Service
March 11, 2013 | | GlobalBy the end of February 2013 over 95 million people had experienced Nokia Life services. Launched in India in 2009, Nokia Life scaled to Indonesia in late 2009, China in May 2010, Nigeria in June 2011 and at the time … Continue reading
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mAgri Seminar at MWC13: Presentation Slides
March 6, 2013 | | GlobalThese slides were presented during the GSMA mAgri Seminar at Mobile World Congress 2013: Taking Mobile Agriculture Innovation to Market, on Monday 25 February 2013. Download here You will enjoy slides even more if combined with the recording of the … Continue reading
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mAgri Seminar at MWC13: Service Profiles
March 6, 2013 | | GlobalThis document provides a summary of the mAgri services and products that featured in the mAgri Seminar at Mobile World Congress 2013: Taking Mobile Agriculture Innovation to Market, on Monday 25 February 2013. Download here
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mAgri Webinar: Exploring the Nokia Life Agriculture Service
January 16, 2013 | | GlobalThese slides were presented by Nokia Life representatives during a joint webinar with the GSMA mAgri team on 15th January 2013. The webinar covered key facts about Nokia Life and specifically, the Nokia Life Agriculture Service. Other topics covered in … Continue reading
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Feature your mAgri Product & Service on Mobile and Development Intelligence
October 31, 2012 | | GlobalTo have your mAgri organisation and product/service correctly featured on the GSMA Mobile and Development Intelligence portal, please download and complete this form and return to vclause@gsm.org. Download here
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mAgri Webinar: Mobile market information systems for farmers: requirements for success
October 9, 2012 | | GlobalThese are the slides that accompany the mAgri Webinar on “Mobile market information systems for farmers: requirements for success” that took place on 9th October 2012. Download here
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Focus Note: Designing & Marketing Mobile Information & Advisory Services for Women Smallholders
October 2, 2012 | | GlobalThe purpose of this focus note is to introduce the gender theme to the Agri VAS community and share practical, actionable lessons on reaching women (with a focus on service design and marketing). The focus note summarizes insight and best … Continue reading
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GSMA mAgri Infographic: Agricultural Productivity Gap & The Opportunity for Mobile
September 5, 2012 | | GlobalThe purpose of this infographic is to highlight 3 main messages: A vast number of people in developing countries work in agriculture, far more than in the developed world. In fact 99% of all people working in agriculture live in … Continue reading
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mAgri Webinar: Designing & Marketing Mobile Information & Advisory Services for Women Smallholders
June 27, 2012 | | GlobalThese are the slides that accompany the mAgri Webinar on ‘Designing & Marketing Mobile Information & Advisory Services for Women Smallholders’ that occurred on June 27, 2012. Download Here
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Facilitating agricultural technology adoption among the poor: The role of service delivery through mobile phones
May 1, 2012 | | GlobalBy Heike Baumüller. The use of mobile phones in poverty reduction and development has ignited much interest over the past decade. To take advantage of the rapid expansion of mobile phones in developing countries, businesses, government agencies and non-governmental organisations … Continue reading
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Creating Gender-Responsive Agricultural Development Programs
February 1, 2012 | | GlobalAn orientation document around creating gender-responsive agricultural development programs. Download here
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Power to the Peers: Authority of Source Effects for a Voice-based Agricultural Information Service in Rural India
January 1, 2012 | | South AsiaOnline communities enable people to easily connect and share knowledge across geographies. Mobile phones can enable billions of new users in emerging countries to participate in these online communities. In India, where social hierarchy is important, users may over-value institutionally-recognized … Continue reading
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Kenyan Farmers’ Use of Cell Phones: Calling preferred over SMS
December 31, 2011 | | Sub-Saharan AfricaBy Angela Crandall. The increasing penetration of mobile phones in Kenya has led to a rise in SMS-based information dissemination services. Such services have potential to reduce information asymmetry and empower farmers with weather, market, and other relevant information. However, … Continue reading
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Connected Agriculture: The role of mobile in driving efficiency and sustainability in the food and agriculture value chain
December 31, 2011 | | GlobalFrom Accenture, Vodafone, and Oxfam. Mobile communications can help to meet the challenge of feeding an estimated 9.2 billion people by 2050. The 12 specific opportunities explored in this study could increase agricultural income by around US$138 billion across 26 … Continue reading
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Mobile Applications in Agriculture
December 31, 2011 | | GlobalBy Fritz Brugger. Understanding agriculture as a business, this report puts the farming cycle – and the use of mobile applications in agriculture – into a broader perspective and adopts a view of agricultural activities within their entire economic, social … Continue reading
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The State of Food and Agriculture 2010-11 Women in Agriculture: Closing the gender gap for development
December 31, 2011 | | GlobalThe State of Food and Agriculture, FAO’s major annual flagship publication, aims at bringing to a wider audience balanced science-based assessments of important issues in the field of food and agriculture. Each edition of the report contains a comprehensive, yet … Continue reading
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Strengthening Rural Livelihoods The impact of information and communication technologies in Asia
December 31, 2011 | | East Asia and Pacific, South AsiaEdited by David J. Grimshaw and Shalini Kala. Through its collaboration with the International Development Research Centre (IDRC) in the Programme for Knowledge Networking in Rural Asia and the Pacific (ENRAP), IFAD took the opportunity to examine how information related … Continue reading
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Gender in Agriculture Sourcebook
December 31, 2011 | | GlobalBy World Bank, FAO & IFAD. Agriculture for Development, the 2008 World Development Report, showed that agriculture is a critical source of livelihoods for women in many developing countries, and a key pathway out of poverty. It also portrayed women … Continue reading
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World Development Report 2012: Gender Equality and Development
December 1, 2011 | | GlobalThe lives of girls and women have changed dramatically over the past quarter century. Today, more girls and women are literate than ever before, and in a third of developing countries, there are more girls in school than boys. Women … Continue reading
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Agricultural Value Added Services (Agri VAS): Market Entry Toolkit
October 1, 2011 | | GlobalThis document explores the opportunities for Agricultural VAS* and covers emerging best practice on marketing, service design and business modelling. It is primarily addressed to Mobile Network Operators (MNOs), other service providers, and agricultural organisations who are looking to partner … Continue reading
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Agricultural Value Added Services (Agri VAS): Market Assessment & User Needs
October 1, 2011 | | GlobalAt the design stage of any new product or service, it is critical to understand the user’s needs and to identify the unique demographics that exist within the target market. This is especially crucial for Agri VAS as base of … Continue reading
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Agricultural Value Added Services (Agri VAS): Service Design
October 1, 2011 | | GlobalIrrespective of the nature of the target market, a successful Agri VAS design will always endeavour to provide information that is timely, actionable and relevant. Download here
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Agricultural Value Added Services (Agri VAS): Marketing
October 1, 2011 | | GlobalWhen introducing new products and services, the role of marketing is twofold and serves to: 1. Understand the consumer and their changing information needs (continuously incorporating new insight into the marketing strategy and service design). 2. Drive consumer demand through … Continue reading
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Agricultural Value Added Services (Agri VAS): Commercial Model & Business Case
October 1, 2011 | | GlobalAgri VAS should be set up with a long-term commercial and financial model in mind. Although many Agri VAS will leverage ‘seed’ funding for their initial piloting and start-up phases, it is important to avoid the ensuing strictures of donor … Continue reading
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Leveraging Information and Communication Technology for the Base Of the Pyramid
September 1, 2011 | | GlobalOver the past twenty years, the number of mobile phone subscriptions has risen from 12.4 million to more than 5 billion. The majority of them, equaling 3.8 billion, are in developing countries, where the mobile telecommunications industry has expanded most … Continue reading
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mAgri Programme Case Study – IKSL, India
June 1, 2011 | | South AsiaIFFCO Kisan Sanchar Limited (IKSL) is a tri-lateral joint venture between the Indian Farmers Fertiliser Cooperative Ltd (IFFCO), the largest farmers’ cooperative in India and airtel, the largest mobile network operator, along with Star Global Resources Limited, rural telephony experts … Continue reading
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mAgri Programme Case Study – M-Kilimo
June 1, 2011 | | Sub-Saharan AfricaIn 2009 the GSMA Mobile for Development set up a farmer helpline, M-Kilimo, in Kenya with support from the Rockefeller Foundation. M-Kilimo (‘M-Agriculture’ in Swahili) is a farmer helpline where farmers can call agricultural experts to deal with their queries. … Continue reading
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Phase 1 Report: Devices for Agriculture Extension: A Comparative Landscape Study
April 1, 2011 | | GlobalFrom D-Rev and UC Berkeley. Written by Kentaro Toyama. The commoditization of consumer audio-video electronics offers a tantalizingly low-cost channel for disseminating information to under-educated, possibly illiterate, populations such as those living in remote rural areas in developing countries. Examples … Continue reading
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A model for ICT based services for agriculture extension in Pakistan
March 15, 2011 | | South AsiaBy Mahrukh Siraj. Informed by a research study in Punjab, a model for the use of ICTs in agricultural extension services in Pakistan is proposed which is compatible with the current telecom infrastructure within Pakistan. It uses mobile phones as … Continue reading
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ICTs and Empowerment of Indian Rural Women: What can we learn from ongoing initiatives?
March 1, 2011 | | South AsiaWritten by Rasheed Sulaiman, N.J Kalaivani, Nimisha Mittal & P. Ramasundaram.There has been a lot of interest during the last two decades in employing Information and Communication Technologies (ICTs) for achieving development. While many of these initiatives have benefited rural … Continue reading
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Dial A for Agriculture: A review of information and communication technologies for agricultural extension in developing countries
March 1, 2011 | | GlobalWritten by Jenny Aker. Agriculture can serve as an important engine for economic growth in developing countries, yet yields in these countries have lagged far behind those in developed countries for decades. One potential mechanism for increasing yields is the … Continue reading
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Impact of SMS-Based Agricultural Information on Indian Farmers
February 1, 2011 | | South AsiaBy Marcel Fafchamps & Bart Minten from the International Food Policy Research Institute and Oxford University. The purpose of this study is to estimate the bene.ts that Indian farmers derive from market and weather information delivered by their mobile phone.We … Continue reading
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Using ICT to Provide Agriculture Market Price Information in Africa
January 1, 2011 | | Sub-Saharan AfricaWritten by Action for Enterprise and Judy Payne of USAID. Download here
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Using Mobile Money, Mobile Banking to Enhance Agriculture in Africa
December 1, 2010 | | Sub-Saharan AfricaBy Judy Payne of USAID and Krish Kumar of ACDI/VOCA. Download here
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ICT Applications for Distribution and Supply Chain Management in Sub-Saharan African Agriculture
November 1, 2010 | | Sub-Saharan AfricaWritten by Action for Enterprise and Judy Payne, USAID. Download here
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African Agriculture and ICT: An Overview
November 1, 2010 | | Sub-Saharan AfricaWitten by Judy Payne of USAID, Josh Woodard of AED, and the IRIS Center at the University of Maryland. Download here
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ICT to Enhance Warehouse Receipt Systems and Commodity Exchanges in Africa
November 1, 2010 | | Sub-Saharan AfricaWritten by Sophie Walker of ACDI/VOCA. Download here
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ICT to Enhance Farm Extension Services in Africa
November 1, 2010 | | Sub-Saharan AfricaWritten by Judy Payne of USAID, Josh Woodard of AED, and the IRIS Center at the University of Maryland. Download here
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Community Knowledge Worker Pilot Report
February 1, 2010 | | Sub-Saharan AfricaGrameen Foundation’s Community Knowledge Worker Initiative is based on the belief that a distributed network of intermediaries, or Community Knowledge Workers (CKWs), can use mobile devices to collect and disseminate information to improve the livelihoods of smallholder farmers. Download here
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Socio-Economic Impact of Mobile Phones on Indian Agriculture
February 1, 2010 | | South AsiaBy Surabhi Mittal, Sanjay Gandhi, and Gaurav Tripathi. This paper investigates a series of questions that explore this topic: What kind of information do farmers value the most to improve agricultural productivity? Do mobile phones and mobile-enabled agricultural services have … Continue reading
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The Impact of Mobile Phones on the Status of Women in India
May 1, 2009 | | South AsiaWritten by Dayoung Lee. Mobile phones have grown at an extraordinary rate throughout the developing world in recent years. They are potentially an invaluable economic asset to the poor and an important tool for strengthening social ties. Mobile phones may also … Continue reading
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Inventory of Innovative Farmer Advisory Services using ICTs
February 1, 2009 | | Sub-Saharan AfricaPrepared by: Mucemi Gakuru, Kristen Winters & Francois Stepman. This Inventory of Innovative Farmer Advisory Services (66 pages) is the result of an online consultation with the FARA Regional Agricultural Information & Learning System (RAILS) held during the month of … Continue reading
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“Can You Hear Me Now?” How Cell Phones are Transforming Markets in Sub-Saharan Africa
October 1, 2008 | | Sub-Saharan AfricaIn this CGD Note, post-doctoral fellow Jenny Aker assesses the impact of mobile phones on grain market performance in one of the world’s poorest countries. She finds that the introduction of mobile phones is associated with a 20 percent reduction … Continue reading
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Innovations in Rural Extension: Case Studies from Bangladesh
April 1, 2005 | | South AsiaEdited by P Van Mele, Agro-Insight, Belgium; A Salahuddin, International Rice Research Institute, Bangladesh; and N P Magor, International Rice Research Institute, Bangladesh. During the past five years, the PETRRA (Poverty Elimination Through Rice Research Assistance) project has explored the … Continue reading
