In these two videos filmed during the last MMU working Group in Singapore, we explore the role that Top Image, a below-the-line field marketing agency, has played in developing and maintaining Safaricom’s successful M-PESA agent network. Top Image performs several key functions, including training M-PESA agents, monitoring float, and supervising activations. Paul Leishman from MMU and Jennifer Barassa, CEO of Top Image discuss the role Top Image plays and how it has been strategically important.
Next week we will post the second part of this session. Stay tuned.