Q&A: 2010 Mobile Money Summit (May 24-27) in Rio de Janeiro

With the Mobile Money Summit fast approaching, I’ve spent a few minutes addressing some of the questions that were posed to the GSMA team most frequently in Barcelona. If you have other questions beyond the ones below, feel free to post a comment.

Q: I’m not from Latin America – will MMS be relevant to me?

A: Yes. While this event is being held in Brazil, it will feature global content. Whether you’re from Africa, Asia, North America or the North Pole, there will be relevant content for you at MMS.

Q: What if I don’t focus on the unbanked segment? Is the event still relevant?

A: Yes. There will be content on the programme that’s relevant to people interested in both banked (i.e. general programme) and unbanked markets (i.e. MMU working group).

Q: I go to many events. Will I be hearing the same things from the same people in Rio?

A: No. MMS will feature fresh, new speakers. Further, any familiar names who have spoken recently will be required to present new and interesting content.

Q: I want to share content / make a presentation at Mobile Money Summit. What should I do?

A: You’re in luck – but you need to act fast. The call for papers closes on March 5th. Click here for more information.

Q: I’m a technology vendor (or other service provider) and I’d like to find a way to reach my target market. What do you suggest that I do?

A: Click here to learn about advertisement, exhibition, or sponsorship opportunities at MMS.

Q: What was the 2009 Mobile Money Summit like?

A: 2009 was a great year, and we’re confident 2010 will be even better. Last year the event attracted 457 attendees from 68 countries. 63% of these attendees were C-Level, VP, Board, or Directors. There were 42 speakers last year and 82% of attendees would ‘strongly’ or ‘definitely’ recommend the event to a colleague. Check out some of the presentations from 2009 at www.mobileworldlive.com.

Q: We are trying to launch mobile money, but are having difficulty working to get approval from our financial services regulator. Will there be any content at MMS to address this?

A: On Monday 24 May we’ll host a free regulatory executive training session. This full day session is open to mobile operators, and is designed to help them better understand the ways they can influence their financial services regulator. To provide direct and valuable feedback, a regulator will take part in the session. The most appropriate person to attend this session would be the mobile money regulatory lead contact from the MNO.

Q: I’m ready to buy a ticket to attend. Where do I go?

A: Stay tuned – in the coming weeks, this will be possible at www.mobilemoneysummit.com.

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