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GSMA mWomen

By GSMA mWomen

GSMA mWomen Marketing Handbook

pdf

The GSMA mWomen Marketing Handbook, created in partnership with Altai Consulting, is a resource for mobile network operators and other members of the mobile ecosystem to improve their approach to marketing to low-income women in emerging markets. It offers an approach and examples from the mobile industry as well as other industries and the development community.

Download: English | French

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