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Mobile for Development

By Janet Shulist

Join Mobile for Development at Mobile World Congress 2013

Join Mobile for Development at Mobile World Congress 2013

This year at Mobile World Congress, our team has organised a number of Mobile for Development sessions, highlighting opportunities for social, economic and environmental impact through the delivery of commercial mobile services.

The following sessions are open for all attendees on a first-come, first-served basis (unless specified otherwise) and fill up fast, so please add them to your diary and plan to arrive for the start of the sessions.

Download our agenda

Energy+Mobile for Development – 25 February, 09:30 to 11:30, Room CC1.1
GSMA Mobile Enabled Community Services

From urban to rural areas, mobile networks have become the predominant infrastructure in emerging markets and more people are now covered by mobile networks than have access to energy and water, with a total estimated addressable market of 575 M people. The GSMA, with the support of the UK Government, is delighted to announce the launch of our newest programme, Mobile Enabled Community Services (MECS). Drawing on the strong foundation of the Green Power for Mobile and Community Power from Mobile Programmes, MECS explores how the mobile industry can support access to both energy and water services in off-grid areas.

Join us as we hear from leading mobile operators, tower companies, energy services and technology companies on innovative partnerships that are delivering value to both the industry and rural communities and how this industry is expected to grow and scale. Confirmed speakers include Fenix International (in partnership with MTN Group and Vodafone), M-KOPA (in partnership with Safaricom/M-PESA) and OMC Power (in partnership with Bharti Infratel).

Learn more and add this event to your calendar. For more information, contact Mary Roach.

Taking Mobile Agriculture Innovation to Market – 25 February, 12:00 to 14:00, Room CC1.1
GSMA mAgri Programme

Over the next five years mobile subscriber growth will be driven by demand from approximately 1.8m currently “unconnected” people in developing countries, particularly those in rural areas. This represents a significant opportunity for the mobile industry to develop services for their rural customers, the vast majority of whom are involved in or dependent on agriculture, whilst positively impacting agricultural productivity in emerging markets where the agriculture sector is key to growth.

Join experts and thought leaders from the Mobile Agriculture industry for an interactive seminar, featuring a panel session where leading practitioners from the Agricultural Value Added Services (Agri VAS) industry will exchange lessons and best practices, as well as a spotlight on two innovative uses of mobile technology in emerging market agricultural sectors.

Add this event to your calendar. For more information, including details of the speakers and agenda, contact Victoria Clause.

Mobile: A Lifeline in Disasters – 25 February, 17:00 to 19:30, Room CC1.1
GSMA Disaster Response Programme

This session will bring together senior members of the mobile industry and experts from the humanitarian and technology sectors to discuss the growing recognition of mobile communications as a basic humanitarian need, and the role that the mobile industry should play in this rapidly evolving space.

Drawing from recent disasters in the Philippines, the United States, Latin America and the Horn of Africa, panellists will highlight challenges, opportunities and priorities for improved collaboration, service delivery and partnership. Confirmed speakers from the mobile industry, humanitarian and technology sectors include AT&T, Telefónica, Smart Communications Inc., Souktel, Vodafone Foundation, United Nations Office for the Coordination of Humanitarian Affairs and UN Global Pulse.

Add this event to your calendar. For more information, including details of the speakers and agenda, contact Kyla Reid.

Meeting Women’s Wants and Needs Through Mobile – 26 February, 12:00 to 15:00, Room CC1-1.5
GSMA mWomen Programme

Co-hosted by Visa, Inc. and Qtel Group, this event features opportunities for achieving commercial and social objectives by meeting women’s wants and needs for mobile. The keynote session, introduced by Cherie Blair, Founder, Cherie Blair Foundation for Women, focuses on opportunities for industry to serve the women’s market with mobile financial services, thereby helping to increase women’s financial inclusion in emerging markets. Visa and GSMA mWomen will release new research by Bankable Frontier Associates on women’s wants and needs for mobile financial services. We’ll also discuss the power of mobile user experience design for women and announce the winners of the GSMA mWomen Design Challenge, sponsored by Qtel Group in partnership with USAID and AusAID. Finally, we’ll share mobile industry partners’ experiences serving women to create commercial and social value.

A networking lunch, sponsored by Visa, will be offered to all attendees of the event, which is open to all Congress pass-holders. Add this event to your calendar.

Mobile Money for the Unbanked Seminar – 27th February, 16:30 to 19:00, Room CC1.1
GSMA Mobile Money for the Unbanked Programme

At this event, MMU will share the results of the 2012 Global Mobile Money Adoption Survey. This is the most comprehensive assessment of the state of the mobile money industry, and draws on data from over 70 mobile money deployments which target the unbanked. During this seminar, MMU will also invite some of the world’s fastest growing deployments to share insights and best practices on how to develop a successful mobile money business. There will also be a session from MMT on ‘Realising opportunity in international remittance business’.

Note: This is an invite only event, so please RSVP to Oonagh Molloy at as soon as possible to reserve your place.



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