Meet the Mobile for Development Team

Mobile for Development Leadership Team

Yasmina McCarty

Head of Mobile for Development

Yasmina is the Head of Mobile for Development, working with our members and partners to develop innovative, scalable and sustainable ways to achieve social impact with the mobile phone. She joined the GSMA in 2010, and has held various roles including Commercial Director of Mobile Money, Interim Head of M4D Impact and Head of Operations and Development for Mobile for Development. Prior to the GSMA, she was Co-founder and CEO of GreenMango, a social enterprise which helped low-income entrepreneurs in India grow their businesses. Yasmina spent five years in in microfinance at Women’s World Banking and ACCION USA, developing customer insights and financial products for low-income clients in emerging markets. Yasmina holds an MBA from London Business School and Columbia Business School, a BS cum laude from Northwestern University and is a TED India Fellow (2009), Echoing Green Fellow (2008), and Cartier Women’s Initiative Asia Laureate (2007).

Areef Kassam

Director of the Mobile for Development Utilities Programme

Areef is the Director of the Mobile for Development Utilities Programme. In this role, he is responsible for management of the programme team, located in London, Middle East, Africa and Asia, and the overall delivery and development of the programme objectives. The aim of the M4D Utilities programme is to support the mobile industry in its distinctive position to help solve the challenges of commercially extending access to energy, water and sanitation services in emerging markets by leveraging the mobile network technology and infrastructure. Areef has worked with the GSMA since 2009 and was previously the Director of the Green Power for Mobile programme. Prior to working with the GSMA, Areef worked at Roshan, focusing on procurement, supply chain and network planning. Areef has a BSc in Engineering from the University of Alberta and an MBA from London Business School.

Claire Sibthorpe

Director of the Connected Women Programme

Claire is the Director of the Connected Women Programme. She has been working for over 15 years in the public and international development sectors on social policy and service delivery with a focus on information and communications technology (ICT) policy and practice. She has worked with governments, international agencies and NGOs in Africa, Asia and the UK. This has included working as a senior consultant at Atos KPMG Consulting where she managed the Catalysing Access to ICT in Africa (CATIA) programme and at the International Development Research Centre (IDRC) on initiatives aimed at empowering communities to apply ICTs to their own social and economic development.

Natalia Pshenichnaya

Head of mNutrition

https://www.linkedin.com/in/natalia-pshenichnaya-7107781a

Natalia Pshenichnaya is the Head of the GSMA mNutrition, comprising of mHealth and mAgri programmes. She is overseeing the portfolio of projects across Africa and Asia as well as investment decisions and implementation support to members and partners. She has been working on mobile solutions for rural since 2010, mostly overseeing implementation of mobile agriculture services across Asia and Africa. Natalia has been leading on GSMA’s research in mobile agriculture space and has published variety of resources for the agriculture development practitioners. She has also been instrumental in setting up business intelligence and M&E functions across programmes. Prior to working with GSMA Natalia has worked with a mobile operator MegaFon in Russia specialising in VAS development and marketing. She holds an MBA from the University of Oxford and MS in Economics from the University of St. Petersburg, Russia.

Kyla Reid

Head of the Disaster Response Programme

https://www.linkedin.com/in/kyla-reid-2a103b23

As Head of the Disaster Response Programme, Kyla is responsible for leading the mobile industry in improving resilience and engaging in coordination initiatives that most effectively support citizens and humanitarian organisations on the ground following a crisis. The Disaster Response Programme aims to improve preparedness, integration and cooperation between mobile operators, governments, the humanitarian response community and disaster-affected populations. Kyla joined GSMA in September 2010 as a member of the Mobile Health team in the Mobile for Development. Before joining the GSMA, Kyla worked as Lead Researcher and writer for the humanitarian website InsideDisaster.com and at the Crisis States Research Centre at the London School of Economics and Political Science. Kyla has conducted field research across East Africa and has worked for a variety of NGOs and policy institutes focused on complex emergencies, HIV/AIDS and socio-economic development. Kyla holds a MSc. in Development Management from the London School of Economics and earned a BAH in Development Studies from Dalhousie University in Canada.

Max Cuvellier

Head of the Ecosystem Accelerator Programme

Max is Head of the GSMA’s Ecosystem Accelerator programme, which supports mobile operators and innovators in driving scale in unique, commercially and socially sustainable mobile for development products and services in emerging markets. Max joined the GSMA in late 2012 as the Senior Commercial Programme Manager of the Connected Women team, supporting mobile operators and partners in their efforts to target resource-poor women through grants and technical assistance; he then managed the M4D Impact programme. Prior to joining the GSMA, Max worked at Orange on innovation-related projects for the 20+ AMEA affiliates of the Group, first as a Project Manager, then as the Business Development & Strategic Marketing Manager, based in Jordan and France. Max started his career as a Telecom Strategy Consultant with Altai Consulting, where he worked on projects for Roshan in Afghanistan and Asiacell in Iraq. Max holds a Masters in Management from HEC School of Management, Paris, France, and a Masters in International Management from ESADE Business School, Barcelona, Spain.

Matthew Bloxham

Head of the Connected Society Programme

Matthew Bloxham is Head of the GSMA’s Connected Society Programme which supports the industry’s ambition to connect everyone to the mobile Internet. Matthew has over 20 years’ experience working in the telecom sector as a consultant, investment analyst and strategic advisor for mobile, fixed-line, cable and data centre businesses. Matthew joined the GSMA in May 2014, initially leading public policy programmes on a range of issues including net neutrality, level playing field and competition. Previously Matthew spent 14 years in the financial services industry as an investment analyst with Deutsche Bank and Goldman Sachs and started his career in strategy consulting with PA Consulting Group and Arthur Andersen (now Deloitte).

Phillipe Bellordre

Programme Director for Mobile for Development

Philippe is the Programme Director for Mobile for Development (M4D), responsible for the delivery of the different M4D programmes, in collaboration with the M4D team, GSMA members and partners. He joined GSMA in 2012 and has held various roles including Project Manager for IP Interconnection and Programme Manager for Mobile Money. Prior to GSMA, Philippe worked 10 years in various project management roles within Orange: he managed commercial projects on B2C rich communications services (RCS) and B2B voice and data services. He was also responsible for the modelling of termination costs for Orange France. Earlier in his career, he was responsible for the standardisation and implementation of Multimedia Messaging Services in Orange. Philippe has a Master in Business Administration from the University of Warwick and a Master of Science from the University of Bristol.

Connected Society Team

Matthew Bloxham

Head of the Connected Society Programme

Matthew Bloxham is Head of the GSMA’s Connected Society Programme which supports the industry’s ambition to connect everyone to the mobile Internet. Matthew has over 20 years’ experience working in the telecom sector as a consultant, investment analyst and strategic advisor for mobile, fixed-line, cable and data centre businesses. Matthew joined the GSMA in May 2014, initially leading public policy programmes on a range of issues including net neutrality, level playing field and competition. Previously Matthew spent 14 years in the financial services industry as an investment analyst with Deutsche Bank and Goldman Sachs and started his career in strategy consulting with PA Consulting Group and Arthur Andersen (now Deloitte).

Nick Rossman

Connected Society Programme Manager

Nick is the Connected Society Programme Manager, responsible for ensuring programme objectives are delivered to time, within cost and scope. Nick joined the GSMA IN 2012 where he contributed to the Roaming programme, Connected Living Programme and Personal Data programme. Nick has a strong operator background, having managed projects for Deutsche Telekom UK, Rogers and Fido (Canada).

Sarah Crampsie

Consumer and Content Manager, Connected Society Programme

Sarah is the Consumer and Content Manager for GSMA’s Connected Society Programme, holding responsibility for the overall development of the strategy and framework of those programme workstreams. Sarah joined the GSMA in 2006 and is a co-founder of the GSMA mWomen programme, leading on design, delivery and partnerships. She brings with her experience from across industries, facilitating, managing, and implementing various projects.

Ferdous Mottakin

Market Engagement Manager, Infrastructure Economics Wokstream, Connected Society Programme

Ferdous is the Market engagement manager for the Infrastructure Economics workstream of the GSMA Connected Society programme, responsible for developing strategy and engaging with industry players. Additionally, his role involves creating industry collaborations for enhancing rural connectivity and bringing best practice around it. Ferdous joined the GSMA in February 2010. Prior to his current role, he was the programme manager for the GSMA Green Power for Mobile Programme (GPM). Ferdous was involved in GSMA-led pilot projects for Mobile for Development Utilities for East Africa and India. He also led Green Power for Mobile projects in India, South America, Central Asia, South Asia & East Africa. Prior to joining the GSMA, Ferdous led Huawei’s PMO for the Telenor global account in Asia Pacific region. Ferdous holds a Bachelor degree of Electronics Engineering from Simon Fraser University of British Columbia.

Alex Smith

Insights Manager, Connected Society Programme

Alex works as an Insights Manager within the Connected Society team, focussed on the Content and Digital Literacy work-streams. Alex joined from the GSMA’s Mobile for Development Impact team, which developed content to support increased investment and innovation in mobile products and services in emerging markets. Here, he was responsible for leading part of the team’s research agenda and supporting the programme’s management, including the development of their website. Prior to this he was working for a development consultancy and social enterprise in London. Alex holds a BA degree from the University of Nottingham and an MSc in International Public Policy from University College London.

Guillaume Touchard

Director, Infrastructure Economics, Connected Society Programme

As Infrastructure Economics Director, Guillaume is supporting GSMA’s efforts to tangibly assist operators in bridging the mobile broadband coverage gap across emerging markets. Guillaume’s work has consistently focused on the development of the mobile industry across AMEA for the past 10 years. His prior roles in the industry involved developing market strategies in collaboration with C-Level management to enhance value generation of mobile products and services across mobile operations in the Middle East and Sub-Saharan Africa. As a consultant, he advised a wide variety of MNOs on organic as well as external growth strategies. He also led projects looking at the regulation of interconnection, broadband networks roll out and content digital strategies. Guillaume has worked extensively in Indonesia, Thailand, Congo Brazzaville, Ivory Coast, Mali, Jordan and Kenya. Guillaume holds an MSc in Media & Communication Regulation & Policy from the London School of Economics as well as a BSc in International Relations. He is fluent in French, English and Spanish.

Gaia Penteriani

Mobile Affordability Solutions Workstream Manager

Gaia leads the Mobile Affordability Solutions work stream of the GSMA Connected Society programme, supporting the industry’s objective to increase mobile broadband connectivity by driving policy change to reduce the cost of mobile ownership and usage. She works with policy makers and international organisations in emerging markets to lower the cost of investing in infrastructure and providing mobile services, including cost barriers such as mobile sector specific taxation. As part of her role, Gaia also supports mobile operators and ecosystem players to devise strategies that can lower the cost of connectivity. Gaia is an economist by background and has extensive experience in economic consulting and research. Prior to joining the GSMA, Gaia spent several years in consulting advising private companies, governments and NGOs through the application of economic theory, evaluating policy interventions, economic and social impacts, and business profitability in a wide range of industries. Gaia holds an MA in Economics from Boston University and BA and MSc in Economic and Social Sciences from Bocconi University.

Mobile Money Team

Oonagh Molloy

Operations Director for the Mobile Money Programme

https://www.linkedin.com/in/oonaghmolloy

Oonagh is the Operations Director for the Mobile Money Programme at the GSMA. Prior to this, Oonagh was the Knowledge & Communications Manager for the Mobile Money for the Unbanked Programme (MMU), responsible for effectively tracking and reporting MMU’s progress to internal and external stakeholders, as well as organising MMU’s key events and managing our contacts. Prior to this role Oonagh was in the GSMA Human Resources team as a recruitment specialist and has worked closely with MMU, other Mobile for Development Programmes and the wider GSMA environment, ensuring that the right people were engaged for the right role in the most time efficient and effective way. Oonagh has a strong management background and brings her previous experience from working within the corporate IT sector to the team.

Claire Pénicaud Scharwatt

Senior Market Engagement Manager, MENA & West Africa, for the Mobile Money Programme

https://www.linkedin.com/profile/view?id=43325273

Claire Scharwatt is Senior Manager for GSMA Mobile Money programme, leading engagements in West Africa, North Africa and the Middle East. In her previous role as Market Intelligence Manager, she lead the design, data gathering and analysis of GSMA’s global Adoption Survey of Mobile Financial Services, and was responsible for ensuring that GSMA was a key knowledge hub for the industry. Claire is the author of GSMA 2011, 2012, 2013 and 2014 reports on the State of Mobile Financial Services. Prior to joining the GSMA in May 2011, Claire worked as a consultant at Hystra Consulting and as a researcher at INSEAD’s Social Innovation Center, focusing on mobile health. Claire graduated from Sciences Po with a specialization in Social Innovation and holds a master degree in Technology & Management from Ecole Centrale Paris.

Lara Gilman

Market Engagement Director, Asia & Data, for the Mobile Money Programme

https://www.linkedin.com/in/lara-gilman-28a148b

Lara has been part of the mobile money team since early 2012, initially supporting mobile network operators as they developed mobile money services across the globe. Lara currently manages the programme’s activities in Asia as well as supporting the implementation of the global data strategy. Her career background is as a researcher, both in financial services and global market analysis, advising corporates on the cost of relocating to emerging and developed markets. Lara holds an MBA from INSEAD and earned her bachelor’s degree from Bryn Mawr College.

Gunnar Camner

Senior Interoperability Manager for the Mobile Money Programme

Gunnar is a Senior Interoperability Manager for the Mobile Money Programme at the GSMA. In this role, he supports mobile network operators as they develop their mobile money services. Prior to joining the GSMA in August 2012, Gunnar worked for Millicom International Cellular, where he helped launch mobile money deployments for their African markets, and later managed Tigo Cash in their Ghana operations. Before that, he conducted research on mobile money deployments in Kenya and Tanzania with two focuses: identifying reasons for the different consumer uptake of mobile financial services in the two countries, and, looking at how and when more advanced usage such as savings can enter consumer behaviour in mobile money. Gunnar received his MSE in Media Technology and Human-Computer Interaction from the Royal Institute of Technology in Stockholm.

Mireya Almazán

Market Engagement Director, Latin America, Mobile Money Programme

Mireya Almazán is Market Engagement Director of GSMA’s Mobile Money program, leading engagements in Latin America. She provides advocacy and commercial support for operators to scale mobile financial services across the region, embedding best practices and innovations from around the globe. Prior to joining GSMA in 2013, Mireya was a Program Officer at the Bill & Melinda Gates Foundation for six years. At the Gates Foundation, Mireya was a key contributor to the Financial Services for the Poor group strategy. She focused on identifying new investment opportunities relating to financial inclusion and managed a portfolio of agent and mobile banking grants in East Africa and other geographies. Mireya has also held various consulting and analyst roles, primarily in the field of international development. She earned a Masters of Public Policy from Georgetown University and a BA in Economics from Harvard University.

Gerald Rasugu

Market Engagement Director, Africa for the Mobile Money Programme

Gerry is the Market Engagement Director, Africa for the Mobile Money Programme. In this role, he supports the deepening of the GSMA’s regional Mobile Money engagement, through the development of more successful mobile money services. Prior to joining the GSMA, Gerry was the Technical Lead, Agent Network Group at Enclude Solutions (formerly ShoreBank International & Triodos Facet). He has a wealth of experience in the branchless banking arena, notably from the world acclaimed M-PESA, where he pioneered the set-up of the agent network in Kenya that was responsible for taking financial services closer to the people. Gerry is also experienced in designing and building agent networks which support financial inclusion, having worked on the bKash initiative in Bangladesh, the first of its kind. Gerry has also worked on initiatives in other regions and countries including Uganda, Fiji Islands, India, Sri Lanka, Madagascar, Bangladesh, Pakistan, Indonesia, Peru, Ethiopia and most recently Brazil. Gerry has worked globally with numerous telecom partners and financial institutions. In addition to strong experience in sales and distribution across East Africa and the Pacific region, Gerry has interacted with regulatory bodies to help formulate policies for Mobile Financial Services. Gerry has also co-published an agent training document.

Hege Aschim

Commercial Analyst for the Mobile Money Programme

Hege Aschim is a Commercial Analyst in the Mobile Money team supporting Commercial Managers on Mobile Money Diagnostics, market research and publications. Before joining the GSMA and MMU, Hege worked in Financial Services at Telenor Group in Norway, where she helped develop micro insurance as a business area in Telenor’s business units in Asia. She was also involved in launching and piloting insurance products in Pakistan, Bangladesh and Malaysia. She also worked with mobile payments, and financial services technology. Hege holds a BSc in Informatics and a MSc in Innovation and Entrepreneurship from the University of Oslo.

Jennifer Frydrych

Analyst for the Mobile Money Programme

https://www.linkedin.com/in/jennyfrydrych

Jennifer is an Analyst for the GSMA Mobile Money Programme. In her role, Jennifer works with the Mobile Money Services team to develop thought leadership and support the advancement of the learning agenda. Prior to joining the GSMA in January 2014, Jennifer worked in the Corporate Responsibility department of the Dentsu Aegis Network. She has also spent time working in NGOs and charitable organisations in India, Rwanda, Chile, Romania and Austria. Jennifer holds a Master of Development Studies from the London-based School of Oriental and African Studies, and a BSc (Hons) degree in International Business from Warwick Business School.

Lara Gidvani

Regulatory Specialist, Asia, for the Mobile Money Programme

https://www.linkedin.com/in/lara-gidvani-72746611

Lara is the Regulatory Specialist for Asia for the Mobile Money Programme. Based out of Mumbai, she supports mobile network operators to address regulatory barriers and engage with regulators to develop mobile money deployments. Lara specialises in supporting the development of enabling policy and regulatory environment to expand financial inclusion via innovation through collaboration with regulators and policymakers, industry engagement, and actionable research. As a consultant at Bankable Frontier Associates she focused on assessing the regulatory landscape for new mobile payment products, investigating the linkages between financial inclusion, stability, integrity, and consumer protection, and developing the strategies, structures and measurement frameworks to institutionalize financial inclusion as a policy objective. Previously, Lara was also the Policy Analyst & Knowledge Manager at the Alliance for Financial Inclusion (AFI) as where she managed the AFI Financial Inclusion Data Working Group of regulators, developed knowledge products for AFI members, and captured policy lessons from grant and network activities. Lara holds a Masters in Public Administration from NYU’s Wagner School of Public Service and a BA in Economics and Political Science from McGill University in Montreal.

Arunjay Katakam

Payment Specialist for the Mobile Money Programme

https://www.linkedin.com/in/arunjay

Arunjay Katakam is a Payment Specialist for the Mobile Money Programme at the GSM Association. In this role, Arunjay provides a comprehensive understanding of where the mobile money industry is and where it is heading, accounting for the impact of new technologies and business models. Arunjay is the co-author of the 2013 and 2014 State of the Industry: Mobile Financial Services report. Prior to joining the GSMA, Arunjay was on what could be best described as an adventure in the Caribbean, founding two businesses, leading a mobile payment deployment and a mobile operator lead coalition loyalty programme. Arunjay has a strong financial background having spent 5 years with Ernst & Young specialising in Investment Management Audit. He holds a Bachelor of Commerce from Osmania University (Hyderabad, India), is a member of the Association of Chartered Certified Accountants (UK) and a Dale Carnegie Training assistant.

Brian Muthiora

Regulatory Specialist for the Mobile Money Programme

Brian Muthiora is the Regulatory Specialist for the GSMA Mobile Money Programme, and is based in Nairobi. In this role he provides tailored support to mobile operators in Sub Sahara Africa and MENA regions helping them find solutions to the regulatory barriers inhibiting the growth of their mobile money services and also delivers GSMA’s key messages to regulatory audiences in the region. Brian is a regulatory practitioner with 10 years’ corporate experience spanning converged telecommunications and digital financial services. He joined the GSMA from Safaricom where he spent five years providing legal and regulatory support for M-PESA and contributed to the development of Kenya’s digital financial services regulatory framework. Brian is an Advocate of the High Court of Kenya and holds LLB and LLM degrees. He is a postgraduate alumnus of Monash University’s Faculty of Law.

José Sanin

Regulatory Manager, Latin America, for the Mobile Money Programme

José is the LatAm Regulatory Manager for the Mobile Money Programme. Based in Atlanta, he conducts GSMA mobile money regulatory initiatives in Latin America, and coordinates operator working groups and task forces. Prior to joining GSMA in 2014, he worked at the Colombian Ministry of Finance and Public Debt in Bogotá, Colombia. José holds a Master of Laws (LL.M.) degree from Northwestern University and a certificate in business management from Kellogg School of Management. José is a licenced Colombian lawyer, and graduated from Los Andes University with a further specialization in Commercial Law.

Janet Shulist

Knowledge Manager for the Mobile Money Programme

https://www.linkedin.com/in/janetshulist

Janet is the Knowledge Manager for the Mobile Money Programme. In her role, Janet supports the knowledge management activities for the programme. Prior to this, Janet was a Marketing Specialist for GSMA Mobile for Development, where she managed the marketing activities for key M4D programmes, as well as the digital and social media activities. Janet joined the GSMA in 2011, and previously she provided marketing support to the Fixed Income division at BNP Paribas. Janet holds an MSc in Media, Communication & Development from the London School of Economics & Political Science, with a focus on international development, new media and communication technologies, participatory health communication, and humanitarianism.

Nicholas Wasunna

Market Engagement Manager, Africa, for the Mobile Money Programme

Nicholas is the Market Engagement Manager for Africa for the Mobile Money Programme, based in Nairobi. He works closely with mobile operators, supporting them in developing successful mobile money services. Nic has several years of experience in telecommunications and joined GSMA from Safaricom, where he worked in various roles in business and product development, marketing, channel/sales and distribution, to support the delivery of commercial and strategic objectives for the entire range of products and services in Mobile Financial Services to customers as well as to Agents and Payment Partners. He was instrumental in the development, launch and bringing to scale merchant payments – Lipa na M-PESA, and various B2C/C2B, G2P/P2G tailored products. He also led several cross functional teams that delivered M-PESA tariffs, M-PESA liquidity monitoring system, M-PESA loyalty programs (e.g. float financing and insurance) for M-PESA Agents and Merchants. Nic holds a Bachelor of Arts degree in Sociology and Mathematics and is currently pursuing a Professional Diploma in Marketing from the Chartered Institute of Marketing (CIM), UK.

Jeremiah Grossman

Senior Advocacy and Regulatory Specialist for the Mobile Money Programme

Jeremiah Grossman is a Senior Advocacy and Regulatory Specialist for the Mobile Money programme at the GSMA. A lawyer with a Master’s degree in international relations, Jerry works to promote the development of safe and enabling legal and regulatory frameworks that foster the growth of digital financial service ecosystems while protecting customers. Currently, Jerry is helping mobile network operators strengthen the foundations of their mobile money business and build partnerships to create digital ecosystems through implementation of the Code of Conduct for Mobile Money Providers. Before joining GSMA, Jerry advised central banks and international stakeholders on various legal and policy issues related to access to finance. Some examples of Jerry’s prior assignments include working closely with central bank staff to develop agent banking, branchless banking, and e-money regulations in Namibia, Ethiopia, and Yemen; identifying promising global examples of digital financial services for smallholder farmers; co-authoring a digital finance handbook for USAID staff; supporting efforts to strengthen microfinance regulation and supervision in the Middle East and North Africa; and analysing regulatory frameworks for branchless banking and access to finance in Angola, Kyrgyz Republic, Lesotho, Malawi, Mozambique, Tajikistan, Tanzania, South Africa, Uganda, and Zambia.

Nika Naghavi

Data Manager for the Mobile Money Programme

Nika is the Data Manager for the Mobile Money Programme at the GSMA. In this role, she supports the data activities of the programme, ensuring that Mobile Money remains the de facto source of the data for the industry. Prior to this she was a forecasting analyst for GSMA Intelligence, responsible for the modelling of mobile operators’ connections and technology trends. Nika holds a PhD in Telecommunications Engineering from Centre for Telecommunications Research at King’s College London.

Tiago Novais

Market Engagement Manager, Latin America, for the Mobile Money Programme

Tiago Novais is Market Engagement Manager for Latin America for the GSMA’s Mobile Money Programme. Based in São Paulo, Brazil, he is responsible for mapping mobile money deployments in Latin America, collecting best practices and supporting stakeholders on leveraging services in the region. His background comes from project and product management, with working experiences in Brazil and the United Kingdom on technology, mobile operator and banking industries. Tiago holds a Master’s degree in Business Administration from Fundação Getúlio Vargas and a Bachelor’s degree in Electrical Engineering from Escola Politécnica of the University of São Paulo.

Sophia Hasnain

Market Engagement Manager, Asia, for the Mobile Money Programme

Sophia is a Market Engagement Manager for Asia, in this role she is responsible for building relationships with the operators and stakeholders across the region, leading projects with the operators in the region to develop insights on topics such as OTC migration, fraud and risk management, efficient third-party integration, customer experience and rural distribution. She also supports collaborative projects around interoperability and mobile money ecosystem. Sophia has 15 + years of experience of working on new ideas and crystalizing them to deliver innovative products with IT and Telecom companies. She has worked in three continents and now lives in Pakistan. Sophia holds Masters degree in Electrical Engineering from the University of Michigan, Ann Arbor, USA.

Nicolas Vonthron

Senior Manager for the Mobile Money Programme

Nicolas Vonthron is a Senior Manager for the Mobile Money Programme at GSMA. In his role, Nicolas manages engagements in markets in order to create interoperable mobile money schemes and to foster collaborative actions to launch ecosystem services (such as government payments, merchants payments, and more). Prior to joining the GSMA in 2014, Nicolas managed Orange’s Africa and Middle East operational efficiency programme, supporting 15 affiliates in launching initiatives such as optimization of network operations and energy, mutualisation of datacentres and IT platforms, rationalization of distribution and marketing campaigns. He has also worked as a consultant in strategy and marketing for telecommunication operators in Botswana, Cote d’Ivoire, France and Iran where he launched fixed and mobile services for B2C and B2B consumers and supported the launch of 3G operations.

Niko Alexiadis

Programme Coordinator for Mobile Money

Niko is the Programme Coordinator for Mobile Money. In his role he supports the team on programme management, operations and events. Prior to this role Niko was in the GSMA Government Events team as a coordinator and has worked on the MMU Leadership Forum, responsible for delegate communications and event coordination. Niko has a background in managing operations and communications in large scale events. He holds an Msc in Events Management from the University of Surrey and a Bsc in International Studies with a focus on politics and diplomacy from the University of Macedonia, Greece. He speaks Greek and Spanish.

Laura Dawson

Project Manager for the Mobile Money

Laura is the Project Manager for the Mobile Money Programme. In her role, Laura manages the key programme deliverables and reporting to stakeholders. Prior to this, Laura was a vertical project manager within the Digital Commerce Programme concentrating on mobile operator implementations in both retail, and transport within commerce. Laura joined GSMA in 2010 and holds a BA from Lancaster University.

Nuno Afonso

Senior Analyst for Mobile Money

Nuno is a Senior Analyst supporting the Mobile Money Programme at the GSMA. His role includes forecasting the mobile money market. Prior to this role he worked as a consultant at Analysys Mason. Nuno supported telecoms operators, regulators and vendors across different types of projects including developing forecasting models and extracting insight from data analysis. Nuno holds an MBA from Manchester Business School and a Business Bachelor degree from Universidade Nova de Lisboa.

Francesco Pasti

Senior Services Analyst

Francesco is a Senior Services Analyst and joined the Mobile Money team in June 2015. He supports mobile money operators to analyse market opportunities, launch and scale new and existing ecosystem initiatives. Prior to joining the GSMA, Francesco worked for Finalta, a McKinsey & Company Solution, where he consulted banks in both European and emerging markets on how to improve their frontline efficiency through benchmarking and best-practice insight. Francesco holds a master degree in Finance and Development from SOAS University in London and a BA in Business Administration from Bocconi University in Milan.

Digital Identity Team

Kyla Reid

Head of the Disaster Response Programme

https://www.linkedin.com/in/kyla-reid-2a103b23

As Head of the Disaster Response Programme, Kyla is responsible for leading the mobile industry in improving resilience and engaging in coordination initiatives that most effectively support citizens and humanitarian organisations on the ground following a crisis. The Disaster Response Programme aims to improve preparedness, integration and cooperation between mobile operators, governments, the humanitarian response community and disaster-affected populations. Kyla joined GSMA in September 2010 as a member of the Mobile Health team in the Mobile for Development. Before joining the GSMA, Kyla worked as Lead Researcher and writer for the humanitarian website InsideDisaster.com and at the Crisis States Research Centre at the London School of Economics and Political Science. Kyla has conducted field research across East Africa and has worked for a variety of NGOs and policy institutes focused on complex emergencies, HIV/AIDS and socio-economic development. Kyla holds a MSc. in Development Management from the London School of Economics and earned a BAH in Development Studies from Dalhousie University in Canada.

Madeleine Karlsson

Programme Coordinator, GSMA Connected Women

Madeleine is the GSMA Connected Women Programme Coordinator. Previously, she conducted research analysis for Plan UK with a focus on reproductive and maternal health, and has worked with Organisational Development consultancy for a community empowerment organisation in Eastern Cape, South Africa. Madeleine holds a Master’s Degree in Development Administration and Planning from University College London and a BA in Peace and Development Studies from Linnaeus University. Through her degrees, Madeleine specialized in rural development and food security and has conducted research in rural Tanzania and Ethiopia on these subjects. Madeleine is also a trustee of children’s sports and education facilities charity Building Malawi.

Connected Women Team

Claire Sibthorpe

Director of the Connected Women Programme

Claire is the Director of the Connected Women Programme. She has been working for over 15 years in the public and international development sectors on social policy and service delivery with a focus on information and communications technology (ICT) policy and practice. She has worked with governments, international agencies and NGOs in Africa, Asia and the UK. This has included working as a senior consultant at Atos KPMG Consulting where she managed the Catalysing Access to ICT in Africa (CATIA) programme and at the International Development Research Centre (IDRC) on initiatives aimed at empowering communities to apply ICTs to their own social and economic development.

Elisa Minischetti

Insights Manager, GSMA Connected Women

Elisa is the GSMA Connected Women Insights Manager. Before joining the GSMA, Elisa worked as an intern at the social enterprise WomenCraft in Ngara, Tanzania, where she contributed as Grant Manager and Budget Analyst. Prior to that, Elisa worked for Europe Direct, Forli’, Italy, as a European Trainer and covered roles at the Italian Consulate and at a shipping firm in Germany. Elisa holds a Master’s Degree from the Johns Hopkins University’s School of Advanced International Studies in International Economics and Conflict Management. This degree was a complement to her MA in International Security and Politics from University of Bologna and BA in Political Science and International Relations from University of Siena.

Georgia Barrie

Market Engagement Manager – Africa, GSMA Connected Women

Georgia began her career as a strategy consultant with The Boston Consulting Group where she advised leading commercial clients across the healthcare, retail, insurance, technology and energy sectors. Her first role in the Mobile for Development space was as a consultant for TechnoServe Swaziland where she led on the development of one of the region’s first B2B mobile payment platforms for agribusinesses. Today she heads up GSMA Connected Women’s market engagement work, supporting operators across the African region to better target women in their markets. Georgia graduated from Oxford University with a Masters in Physics.

Madeleine Karlsson

Programme Coordinator, GSMA Connected Women

Madeleine is the GSMA Connected Women Programme Coordinator. Previously, she conducted research analysis for Plan UK with a focus on reproductive and maternal health, and has worked with Organisational Development consultancy for a community empowerment organisation in Eastern Cape, South Africa. Madeleine holds a Master’s Degree in Development Administration and Planning from University College London and a BA in Peace and Development Studies from Linnaeus University. Through her degrees, Madeleine specialized in rural development and food security and has conducted research in rural Tanzania and Ethiopia on these subjects. Madeleine is also a trustee of children’s sports and education facilities charity Building Malawi.

Dominica Lindsey Halliwell

Senior Manager

Dominica is Senior Manager for Connected Women. She joined the GSMA in 2012 and had previously performed research, strategy development and project management for a variety of corporate and non-profit organisations. Most recently she was an independent consultant to the COO of VisionFund International, a microfinance subsidiary of World Vision. Prior to this, Dominica spent five years as a management consultant at The Boston Consulting Group, working with a variety of clients across the charity, healthcare, financial, media, consumer goods and energy sectors. She has also conducted research for WWF Cameroon, led a social research project in Western Java and supported a microfinance charity operating in India and Nepal. Dominica graduated from Oxford University with a BA in Geography and an MSc in Environmental Change and Management.

M4D Utilities Team

Areef Kassam

Director of the Mobile for Development Utilities Programme

Areef is the Director of the Mobile for Development Utilities Programme. In this role, he is responsible for management of the programme team, located in London, Middle East, Africa and Asia, and the overall delivery and development of the programme objectives. The aim of the M4D Utilities programme is to support the mobile industry in its distinctive position to help solve the challenges of commercially extending access to energy, water and sanitation services in emerging markets by leveraging the mobile network technology and infrastructure. Areef has worked with the GSMA since 2009 and was previously the Director of the Green Power for Mobile programme. Prior to working with the GSMA, Areef worked at Roshan, focusing on procurement, supply chain and network planning. Areef has a BSc in Engineering from the University of Alberta and an MBA from London Business School.

Michael Nique

Research and Insights Senior Manager, Mobile for Development Utilities Programme

Michael joined GSMA Mobile for Development in June 2010 and now leads Innovation and Research Activities for the Mobile for Development Utilities Programme. This includes monitoring and disseminating content related to technological and business model innovations affecting the energy, water and sanitation sectors; spending time on the field meeting innovators and communities to uncover insights on the usage and impact of mobile technologies. A strong focus of his work is related to the opportunity of using smart solutions, i.e. Machine to Machine modules, for decentralized access to energy & water services. Prior to the GSMA, Michael has been involved in various roles related to Innovation & Technology in France and the United States. Michael is originally from France and has a degree in Microelectronics from Université Joseph Fourier in Grenoble.

Helene Smertnik

Market Engagement and Insights Manager, Mobile for Development Utilities Programme

Hélène is the Advisory Manager for the Mobile for Development Utilities Programme. She is responsible for providing advisory services to Mobile Network Operators, disseminating insights to the broader ecosystem and developing the pipeline of opportunities in the programme’s regions of focus. Formerly, Hélène was the Market Intelligence Analyst, where she managed the programme’s marketing and convening activities as well as supporting regional and industry research. Hélène joined the GSMA following her master’s dissertation on “The use of mobile as a tool for development in Kenya,” during which she developed a strong interest in business-led development, using telecommunication technology and infrastructure to create socio-economic impact.

Ilana Cohen

Senior Market Engagement Manager, Mobile for Development Utilities Programme

As the Mobile for Development Utilities Senior Market Engagement Manager, Ilana manages the Innovation Grant Fund which funds organisations using mobile to improve energy, water and sanitation services for the underserved. Prior to joining the GSMA, Ilana spent two years as a consultant in water and sanitation services, including the application of mobile tools to monitor service delivery and raise awareness. This grew out of her master’s research on the use of mobile payments for water bills in Kenya and throughout East Africa. During her consulting, Ilana also carried out research for the World Bank following up on the impact of the Water Hackathon and subsequently organised the World Bank Sanitation Hackathon in London. Prior to this, Ilana worked as an environmental consultant in California carrying out environmental impact assessments. Ilana holds an MSc Water Science, Policy and Management from Oxford University and a Bachelor’s Degree in Biology from Brandeis University.

Rahul Shah

Market Engagement Manager, Mobile for Development Utilities Programme

Rahul Shah is the Asia Project Manager for the Mobile for Development Utilities Programme. He is responsible for supporting the Innovation Fund in Asia through advisory to applicants and grantees, and for building relationships with the Mobile for Development Utilities ecosystem comprising MNOs, tower companies, ESCOs, WSPs, academics, NGOs, etc. Rahul has a varied professional background ranging from engineering of wireless communications systems to general management in solar energy, media & entertainment and children’s activities. He has an MSEE with a major in digital signal processing from the University of Missouri-Rolla and an MBA in general management from IIM-Ahmedabad.

Charu Chadha

Market Engagement Manager, Mobile for Development Utilities Programme

Charu is M4D Utilities Asia Programme Manager. In this role she is responsible for supporting the Innovation Fund in Asia by advising applicants and grantees. She also builds relationships within the Mobile for Development Utilities ecosystem which comprises of MNOs, tower companies, ESCOs, WSPs, academics and NGOs, among others. Charu joined the GSMA Mobile for Development Utilities team from CycleTel, a mobile enabled family planning tool developed by the Institute for Reproductive Heath at Georgetown University. Previously, Charu was a Shell Foundation Fellow where she worked with Dharma Life, a company that supports rural entrepreneurs. She also an Acumen Fellow, possesses significant experience working with state governments in India to formulate public policy. Charu holds a Bachelors in Architecture from Indraprastha University, Delhi and MBA from the University of Oxford.

Peter Ndichu

Analyst, Mobile for Development Utilities Programme

As the Programme Analyst for the M4D Utilities team, Peter supports our Innovation Grant Fund with data analysis and supports our knowledge sharing and convening activities by engaging with stakeholders and carrying out research on mobile for water, energy and sanitation services. Prior to joining the M4D Utilities team Peter worked with CGAP’s Technology Program, a program that experiments with unproven technologies and new business models to understand how they will expand access to essential services through leveraging existing digital infrastructure. As a PAYG Energy Financial Analyst he developed tools for collecting and analyzing customer, market and financial data for a PAYG energy provider. Peter holds a degree in Economics with concentrations in Finance and Chinese Studies from New York University Abu Dhabi.

Jenny Casswell

Programme Coordinator, Mobile for Development Utilities Programme

As M4D Utilities Programme Coordinator, Jenny manages the programme’s marketing and convening activities, including the programme’s Asia and Africa Working Groups. She is also responsible for the development of the M4D Utilities deployment tracker. Prior to joining the GSMA, Jenny worked as an Account Manager for a London-based public affairs and public relations consultancy dealing, at a high level, with developing world issues in the media and government relations field. Previously, she worked with the Business Council for Africa as a business coordinator, liaising with private sector companies and European and African government representatives to assist and encourage British investment into West and Southern Africa. She holds a BA (Hons) in Geography from Oxford University, where her research focused on the transformational impact of M-Pesa in the Rift Valley, Kenya.

Salima Fazal Karim

Market Engagement Manager, Mobile for Development Utilities Programme

As one of the M4D Utilities Africa Programme Managers, Salima manages the Innovation Fund grantees in Africa. Salima joined the GSMA Mobile for Development Utilities team from its sister programme, Connected Women, where she was also managing grants. Prior to joining the GSMA, she worked for various mobile operators in Europe, Asia and Africa in the technical and marketing teams developing and managing mobile products and services. Salima holds a Master of Applied Science from the University of Toronto and an MBA from the Collège des Ingénieurs in Paris.

Caroline Sheldon

Market Engagement Manager, Mobile for Development Utilities Programme

Caroline joins the team after a year and a half as project manager on the GSMA M4D Impact team. While responsible for managing the program’s day to day activities and donor reporting, Caroline specifically managed the evaluation services project alongside the project creator, Adam Wills. Working closely with the three M4D organizations, supporting consultants and other M4D teams, Caroline oversaw the development of the resulting case studies and Customer Journey Framework. Prior to working at the GSMA, Caroline was the Associate Director of Recruitment for English First, the world’s largest private education provider, in Shanghai, China. Most recently she obtained her MBA from INSEAD in 2012.

Sam Lynch

Programme Manager, Mobile for Development Utilities Programme

As M4D Utilities Programme Manager, Samantha is responsible for supporting the programme and ensuring that it meets its objectives. Prior to joining the GSMA Samantha worked on a number of projects with European telecom operators. Samantha holds a Masters in International Business and a BSc in International Business with French.

mAgri Team

Natalia Pshenichnaya

Head of mNutrition

https://www.linkedin.com/in/natalia-pshenichnaya-7107781a

Natalia Pshenichnaya is the Head of the GSMA mNutrition, comprising of mHealth and mAgri programmes. She is overseeing the portfolio of projects across Africa and Asia as well as investment decisions and implementation support to members and partners. She has been working on mobile solutions for rural since 2010, mostly overseeing implementation of mobile agriculture services across Asia and Africa. Natalia has been leading on GSMA’s research in mobile agriculture space and has published variety of resources for the agriculture development practitioners. She has also been instrumental in setting up business intelligence and M&E functions across programmes. Prior to working with GSMA Natalia has worked with a mobile operator MegaFon in Russia specialising in VAS development and marketing. She holds an MBA from the University of Oxford and MS in Economics from the University of St. Petersburg, Russia.

Amol Jadhav

Senior Market Engagement Manager

https://www.linkedin.com/in/amol-jadhav-8a13b8

Amol is a Senior Market Engagement Manager for mAgri. In this role he is responsible for supporting mFarmer mNutrition projects across Sub-Saharan Africa with strategy advice around commercialisation, service design, business development and marketing.

Mohammad Ashrafuzzaman

Market Engagement Manager

Ashraf is the mAgri Technical Programme Consultant, specialising in rural VAS design and development and working horizontally across all mAgri projects. Before joining mAgri, Ashraf was carrying out his new media consultancy for different international and local organisations in Bangladesh. Before that, Ashraf was the Head of Interactive for BBC Media Action, working on multiple ‘Media for development’ projects including the award-winning mEducation project BBC Janala. Before joining the BBC World Service Trust, Ashraf was responsible for the day-to-day operations of Grameenphone’s (Telenor Bangladesh) mobile VAS team. He’s also worked in marketing and sales coordination for handset manufacturers Nokia and Sony Ericsson. Ashraf graduated from the Institute of Business Administration from Jahangirnagar University, Bangladesh.

Matt Strickland

Market Engagement Manager mAgri

Matthew is a Market Engagement Manager for the mAgri programme based in London. Matthew provides consultancy support to grantees in Africa, supporting the implementation of their mAgri product initiatives. Previously, Matthew lived in Malawi and Tanzania working with smallholder tea farmers as an organisational development consultant to improve access to information for farming best practices. Most recently he worked with m4D partners across Africa and Asia to implement projects focussed on improving the livelihoods of women entrepreneurs. In his early career, Matthew worked as a Business Development Manager with a number of digital consultancies. Matthew holds a Bachelor of Science degree from Loughborough University and is currently completing his MBA.

Tegan Palmer

Business Intelligence Manager

Tegan is the mAgri Business Intelligence Manager. She is responsible for insights about products under the mNutrition initiative through monitoring, evaluation and learning (MEL), and she produces business intelligence analysis to understand uptake and usage of the products. Tegan co-ordinates with the Market Engagement team to drive product iteration within mNutrition and shared learning with the wider mobile agriculture industry. She also contributes to the wider industry research produced by the mAgri Insights team. Tegan specialises in research, statistics and data management and is passionate about behaviour change and education. She has previously worked as a teacher in France and Taiwan and holds an MEd in Psychology of Education from the University of Bristol, where she also worked as a Research Assistant.

Nicole Darabian

Knowledge Manager

Nicole joined the mAgri team in April 2015. She is based in the London office and as a Knowledge Manager, she ensures that the programme’s knowledge and expertise is disseminated effectively both internally across the teams and externally, liaising with key practitioners in the mobile agriculture space. She is also responsible for the planning and organisation of the mAgri Working Groups. Prior to GSMA, Nicole worked in New York and Montreal leading Partnerships and Marketing at a start-up specialised in the development of mobile games raising awareness about global challenges. Nicole’s interdisciplinary background also includes experience in the hospitality industry where she worked in Paris and Montreal. Nicole holds a Bachelor of Arts from McGill University in International Development Studies and Management. Originally from Lisbon and Paris, Nicole is fluent in 3 languages and has lived across 5 countries worldwide.

Daniele Tricarico

mNutrition Insights Manager

Daniele is the mAgri Market Insights Manager. He is responsible for researching around service design, technology, service delivery and business models in the agriculture VAS, MFS and M2M value chains. Daniele conducts analysis on best practices and business trends and develops toolkits for industry practitioners including case studies and reports. Prior to joining the GSMA, Daniele was a senior telecoms analyst at Pyramid Research, focusing on operator strategies in emerging markets, and specialising in VAS and over-the-top services. Earlier in his career, he was an analyst at Informa Telecoms & Media. Daniele holds an MSc in new media and information systems from the London School of Economics and an MA from the University of Bologna.

Gemma James

mNutrition Project Manager

As mNutrition Project Manager, Gemma is currently overseeing the implementation of both the mAgri and mHealth programmes across Sub-Saharan Africa and Asia. Gemma has managed a range of development projects including mental health services for refugees and asylum seekers; education and health provision for women and children in poverty; and holistic HIV/AIDS services. Prior to this Gemma served as an organisational development advisor with VSO in Kenya. Gemma holds a BA degree in Sociology and Development Studies from Sussex University and has an MSc in Poverty Reduction with Management from SOAS and the University of London.

Panos Loukos

mAgri Content Specialist

Panos is the mAgri Content Specialist and is currently based in the London office. Panos works directly with six mAgri services across Africa and Asia providing agricultural consultancy to guide new innovative approaches to use mobile to deliver on demand information to farmers. He supports the process of provisioning, managing and maintaining agriculture content while also acting as the evangelist to the industry for the mAgri programme. Before joining the GSMA, Panos spent several years in leading analyst and consultancy firms with a special focus on operators’ digital strategies. Panos holds a BSc in Plant Science from Aristotle University of Thessaloniki, Greece and an MSc in Plant Disease from Imperial College London. More recently, Panos completed an MBA degree at the University of Manchester.

mHealth Team

Natalia Pshenichnaya

Head of mNutrition

https://www.linkedin.com/in/natalia-pshenichnaya-7107781a

Natalia Pshenichnaya is the Head of the GSMA mNutrition, comprising of mHealth and mAgri programmes. She is overseeing the portfolio of projects across Africa and Asia as well as investment decisions and implementation support to members and partners. She has been working on mobile solutions for rural since 2010, mostly overseeing implementation of mobile agriculture services across Asia and Africa. Natalia has been leading on GSMA’s research in mobile agriculture space and has published variety of resources for the agriculture development practitioners. She has also been instrumental in setting up business intelligence and M&E functions across programmes. Prior to working with GSMA Natalia has worked with a mobile operator MegaFon in Russia specialising in VAS development and marketing. She holds an MBA from the University of Oxford and MS in Economics from the University of St. Petersburg, Russia.

Kai-lik Foh

Programme Manager

https://www.linkedin.com/in/kai-lik-foh-78b73b2

Kai-lik is the mHealth Programme Manager, and currently leads the mHealth component of the GSMA mNutrition programme, providing oversight of programme delivery and technical assistance across Sub-Saharan Africa. He has 10 years of healthcare related experience prior to joining the GSMA, driving business development in Asia for one of the world’s largest healthcare informatics companies, as well as running operational effectiveness programs across one of Singapore’s major public healthcare networks. Prior to that he held consulting roles in IBM as well as for Singapore’s info-communications development agency. Kai-lik also holds an MBA from London Business School and a BA (Hons) from Oxford University.

Mojca Cargo

Project Manager

Mojca started her career in a Slovenian Bank, working very closely with SMEs, where she became Deputy Branch Manager. After three years she decided to move to London and pursue an MBA and CIMA studies. While studying she developed a passion for adjacent markets in the mobile industry. Even though she was still studying she started working for a consultancy company focusing on MMU strategy development. With her final project (Mobile Money Strategy Development in Zambia) she outlined the importance of interrelation between MMU, mHealth, mAgri, mWomen and mLearning. After joining the GSMA, Mojca initially worked as Programme Coordinator and Research Analyst responsible for the mHealth Tracker, sharing mHealth knowledge through various social media channels. Mojca’s current role is mHealth Project Manager, overseeing the Pan-African mHealth Initiative in South Africa.

Victor Ohuruogu

Regional Project Manager

Victor is a Regional Project Manager for the mHealth programme. As such, he supports stakeholders in Nigeria with the delivery of sustainable business cases that deliver long term investment into mHealth. He is also focused on the implementation of mHealth services that map into the “Saving One Million Lives” agenda. Victor joined the GSMA from Lagos, Nigeria where he had spent five years with the MTN Nigeria Foundation, designing and successfully implementing several large and complex CSR projects in the health and education sector across Nigeria. Before joining MTN, Victor spent a number of years working in the field of nutrition, agriculture, community health and development across Nigeria. He holds an MSc in Nutrition from the University of Ibadan, Nigeria.

Neelofar Shariff

Assistant Project Manager

Neelofar is Assistant Project Manager of the mHealth programme. Neelofar joined the GSMA in 2013 as mHealth Programme Coordinator, managing global events as well as the financials for the programme. Neelofar also launched the mHealth Africa Working Group. Neelofar currently serves as a director of a charity foundation that provides microfinance and strategic advice to women in order to enhance social entrepreneurship. Neelofar holds a first class honours degree in Financial Analysis and Portfolio Management from the University of Cape Town and a B.Com in Economics and Finance from the same institution.

Kim Viljoen

Research Analyst

As mHealth Research Analyst, Kim’s role is focused predominantly on the development, testing and implementation of the GSMA’s Service Maturity Tool (SMT), which facilitates objective assessment of the maturity of mHealth services. Kim has engaged and brought together the wider mHealth community to assist in the development of definitions and fields within the SMT. Kim is also responsible for the continued development and implementation of the mHealth Tracker, another one of the GSMA mHealth research tools. Kim is passionate about the potential of mHealth to truly reach its full capacity and create real and long term impact. Kim has an undergraduate degree in Mechanical Engineering from the University of Stellenbosch and is currently pursuing a Masters in Engineering Management at the University of Stellenbosch.

Willie Ngumi

Technical Expert

Willie Ngumi is the mHealth Technical Expert, Mobile for Development. Prior to taking up this role at the GSMA, Willie worked with the CDC Foundation / mHealth Kenya, providing technical support for the conceptualization, design and deployment of mHealth applications through Public Private Partnerships. PPP’s involved bringing together various arms of the Ministry of Health, private software developers and mobile network operators to develop sustainable mHealth interventions covering Health System strengthening, social behaviour change communication and supply management. Willie has an MBA in Strategic Management from the University of Nairobi and a BSc. in Computer Science from Africa Nazarene University.

Diana Sang

Regional Project Manager

As mHealth Project Manager, Diana is currently overseeing the implementation of the mNutrition Initiative in Sub-Saharan Africa. Diana joined the GSMA Mobile for Development mHealth team from Soko, a social enterprise that uses technology to empower and provide producers from the developing world with equal access to international trade. As the Programs and Social Impact Manager, she managed grant funded programmes and was responsible for monitoring and evaluation. Prior to this, she headed the mWomen division at Airtel Africa, which focused on how mobile technology could be used to improve the lives of underserved African women through the development of innovative services that enabled them to enjoy the benefits of mobile connectivity. Diana holds a Bachelor of Finance degree from Moi University and is currently completing an MBA in Strategic Management from the United States International University.

Niklas Bergvall

Product Manager

Niklas provides product management and commercial consultancy across Africa for the mHealth programme. He has over 15 years of service development and go-to-market experience prior to joining the GSMA and most recently headed up the Global mHealth Solutions team at one of the largest operators in the world. He is an advocate of all things mobile and has co-authored guidelines for Mobile Applications in Healthcare published by the International Society for Pharmaceutical Engineering. Niklas holds an MSc Industrial Engineering and Management from Chalmers University of Technology, Sweden.

Daniele Tricarico

mNutrition Insights Manager

Daniele is the mAgri Market Insights Manager. He is responsible for researching around service design, technology, service delivery and business models in the agriculture VAS, MFS and M2M value chains. Daniele conducts analysis on best practices and business trends and develops toolkits for industry practitioners including case studies and reports. Prior to joining the GSMA, Daniele was a senior telecoms analyst at Pyramid Research, focusing on operator strategies in emerging markets, and specialising in VAS and over-the-top services. Earlier in his career, he was an analyst at Informa Telecoms & Media. Daniele holds an MSc in new media and information systems from the London School of Economics and an MA from the University of Bologna.

Disaster Response Team

Kyla Reid

Head of the Disaster Response Programme

https://www.linkedin.com/in/kyla-reid-2a103b23

As Head of the Disaster Response Programme, Kyla is responsible for leading the mobile industry in improving resilience and engaging in coordination initiatives that most effectively support citizens and humanitarian organisations on the ground following a crisis. The Disaster Response Programme aims to improve preparedness, integration and cooperation between mobile operators, governments, the humanitarian response community and disaster-affected populations. Kyla joined GSMA in September 2010 as a member of the Mobile Health team in the Mobile for Development. Before joining the GSMA, Kyla worked as Lead Researcher and writer for the humanitarian website InsideDisaster.com and at the Crisis States Research Centre at the London School of Economics and Political Science. Kyla has conducted field research across East Africa and has worked for a variety of NGOs and policy institutes focused on complex emergencies, HIV/AIDS and socio-economic development. Kyla holds a MSc. in Development Management from the London School of Economics and earned a BAH in Development Studies from Dalhousie University in Canada.

Olly Parsons

Assistant Project Manager

Olly joined GSMA in August 2013, having previously supported a number of projects in the Research and Higher Education Division of the Royal Geographical Society (with IBG). Olly has conducted several ICT4D related research projects across East Africa, on vulnerabilities, OSM and community mapping, and on the spread of hate speech. Olly has provided research assistance to a number of other projects including for UNICEF and Lloyds. Olly holds a MSc. in Practicing Sustainable Development with ICT4D and a BSc. in Geography from Royal Holloway University of London.

Ecosystem Accelerator Team

Max Cuvellier

Head of the Ecosystem Accelerator Programme

Max is Head of the GSMA’s Ecosystem Accelerator programme, which supports mobile operators and innovators in driving scale in unique, commercially and socially sustainable mobile for development products and services in emerging markets. Max joined the GSMA in late 2012 as the Senior Commercial Programme Manager of the Connected Women team, supporting mobile operators and partners in their efforts to target resource-poor women through grants and technical assistance; he then managed the M4D Impact programme. Prior to joining the GSMA, Max worked at Orange on innovation-related projects for the 20+ AMEA affiliates of the Group, first as a Project Manager, then as the Business Development & Strategic Marketing Manager, based in Jordan and France. Max started his career as a Telecom Strategy Consultant with Altai Consulting, where he worked on projects for Roshan in Afghanistan and Asiacell in Iraq. Max holds a Masters in Management from HEC School of Management, Paris, France, and a Masters in International Management from ESADE Business School, Barcelona, Spain.

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