Marketing Mobile Money: Top 3 Challenges

Saturday 30 Jun 2012 | English | Global | MNOs' operational and strategic issues | Mobile Money | Mobile Money Programme - filter | Resource | Video |

In this presentation, Yasmina McCarty discusses the top 3 challenges associated with the marketing of mobile money services for the unbanked: 1) Segmenting the market appropriately, 2) Understanding the customer journey, and 3) developing the right marketing mix.

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