- An initiative from Three Sweden allows customers to donate their data allowance surplus to UNHCR as cash… https://t.co/WCD4J812Wm https://twitter.com/GSMAm4d/status/869200454143668224
- Congratulations to our #M4DUtilities grantee @LLwaterboard on their award as #water #utility of the year: https://t.co/XzdecRsYyT https://twitter.com/GSMAm4d/status/869136292612911104
- We are hiring two new Market Engagement Managers in #SoutheastAsia! https://t.co/Z7WNwEtdDa https://twitter.com/GSMAm4d/status/869086081786011649
- Read how @Tigo_tz with partners is determined to solve challenges on access to internet in rural areas #Tanzania https://t.co/hfuQaCRGic https://twitter.com/GSMAm4d/status/868135999406317568
- RT @Cvllr: 🌍 Great line-up for the July #mobile 360 #Africa in #Tanzania inc. our grantees @Kytabu @Raye7Egypt & @TwigaFoods | https://t.co …https://twitter.com/GSMAm4d/status/868115802804899840
Call for mAgri B2P Engagement Partners: Digitising agricultural payments
Realising the opportunity of digitising payments in agricultural value chains
The digitisation of payments in agriculture is emerging as a new opportunity for mobile money service providers to drive rural growth and mobile money accounts adoption. Moving from traditional cash based agricultural payments to digital payments into the mobile wallets of smallholder farmers opens up a range of agriculture and non-agriculture related uses cases, from P2P, to bill and utility payments to credit and savings products. If you are interested in driving the adoption of mobile money in rural areas, it is time to move forward: In a recent report, the GSMA estimates that by actively approaching the digitisation opportunity in business-to-person (B2P) and government-to-person (G2P) transfers in agriculture sector, mobile money service providers could derive $2 billion and $202 million of annual revenue respectively by 2020.
This initiatives aligns with the industry’s commitment to creating solutions that will support the delivery of the UN’s Sustainable Development Goals (SDGs) 1, 2, 5 and 9.
Overview of the mAgri B2P Engagement Partners Initiative
GSMA mAgri programme works with Mobile Network Operators (MNOs) that are committed to driving the digitisation of agricultural payments. The initiative supports operators to identify country specific opportunities for launching or scaling digital agricultural payment services. We provide a range of support, from knowledge sharing, in-market research, partnership brokering and iterative service design.
We are interested in hearing from MNOs who meet the following criteria:
- Have prioritised realisation of the agriculture B2P market opportunity
- Seek support with scaling existing or launching new agricultural digitisation services which are:
- Targeted at smallholder farmers via enterprise solutions for agri businesses
- Designed for commercially viability and scalability
Depending on the maturity of MNO agri enterprise engagements, the type of support available could include:
- Market and value chain opportunity sizing and value chain selection
- Business case assessment
- Pipeline of agribusiness clients
- Pipeline of tech vendors for partnership
- Support on customer adoption
- Regular service performance review against success criteria
- Clear roadmap for further service evolution
- Benchmarking services against peers
- Identifying gaps between client and end-user needs and your current offering
- Sharing lessons learnt from key markets through publications, case studies and webinars
We are accepting submissions on a rolling basis. Please complete the survey below to be considered for an engagement partnership and we will be in touch.
If you are an agribusiness or tech provider and looking for an MNO partner, or have any questions, please email us at email@example.com.
A new opportunity is emerging for mobile money service providers to drive growth in rural areas by digitising ...Read more
The GSMA mAgri Programme is more than half way through our mNutrition Initiative where we have partnered with ...Read more
The IFFCO Kisan app is one of the pioneering mobile agriculture apps in India, offering to smallholder ...Read more
In the developing world, the availability of localised, granular weather forecasts can provide immense value ...Read more
This is a guest blog by Jenny Rafanomezana, CEO, TruTrade Africa, and Ronald Rwakigumba, Agri-Fin Mobile ...Read more
Since 2014, the GSMA mAgri programme has been working closely with six mobile network operators (MNOs) across ...Read more
Mobile technologies are increasingly becoming ubiquitous across the developing world: out of the 4.8 billion ...Read more
Seven years after stepping into the ‘Warm Heart of Africa’ (as Malawi is aptly promoted), I had ...Read more
The GSMA mAgri program is currently supporting six Mobile Network Operators (MNOs), two in Sub-Saharan Africa ...Read more