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mAgri Glossary

Organisation producing and/or distributing agricultural inputs (fertilizers, seeds, pesticides, agricultural equipment, etc.)
Denotes the collective business activities that are performed from farm to fork. It covers the supply of agricultural inputs, the production and transformation of agricultural products and their distribution to final consumers.
Free agricultural and health content database in development by ACE Icon Group and Professor Phil Parker under a grant from the Bill and Melinda Gates Foundation.
The annual cycle of activities related to the growth and harvest of a crop. These activities include loosening the soil, seeding, special watering, moving plants when they grow bigger, and harvesting, among others.
Agricultural Value Added Service available on a mobile network. Agri VAS form part of the Rural VAS portfolio for mobile network operators and VAS providers.
Organisation responsible for developing and delivering extension services.
The dissemination of expert agricultural knowledge and practice.
Professionals in the extension system responsible for developing and delivering extension services.
Average Revenue Per User.
Ability to Pay.
Business to Business.
Business to Consumer.
Capital Expenditure.
Content Management System.
Customer Relationship Management.
GSM Association. The GSMA represents the interests of mobile operators worldwide. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo.
Less Developed Country.
Short for ‘mobile agriculture’ or mAgriculture
Monitoring Evaluation and Learning.
GSMA Mobile for Development initiative to stimulate the development of high-scale, high-impact Agri VAS.
Microfinance Institution.
Mobile Network Operator.
Emerging area of mobile solutions for the agricultural sector
Non-governmental organisation.
Operating Expenditure.
Mobile services 'pulled' by the subscriber, specifically queried and requested.
Automated mobile services 'pushed' or broadcasted after an initial subscription by the user.
Quality Assurance.
VAS specifically targeting rural subscribers
Value added service, a non-core service of a mobile operator. The term can be used to refer to all services beyond standard voice-calls. VAS are supplied either in-house by the MNO themselves, or by a third party VAS provider.
Value added service provider, or a content provider
Willingness to pay.

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