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MMU Examples – easypaisa

Telenor Pakistan and Tameer Microfinance Bank launched easypaisa in 2009. They created a network of over 11,000 agents, each processing bill payments and money transfers. Easypaisa is unique in that customers do not need to have a mobile account with Telenor (or even a mobile phone) to pay their bill at an easypaisa shop – they simply present their cash and bill to an agent who completes the payment on a mobile phone.

Today, easypaisa conducts over 1 million transactions every month.  In 2010, GSMA made a grant to Telenor to design and deploy a microinsurance product over the mobile money platform.

This section has articles, blog posts and other resources you will find useful when researching this topic.

1. HOW DOES EASYPAISA WORK?

Author : easypaisa – Telenor Pakistan

This short video explains how easypaisa customers can pay bills through its agent network.


Tameer Microfinance Bank and Telenor Provide Insights on easypaisa

Author : Paul Leishman, GSMA

This interview with Arif Qayyum (Telenor) and Abbas Sikander (Tameer Microfinance Bank) provides insight into their approach and the structure of this MNO / bank partnership.


Telenor Launches ‘easypaisa’ in Pakistan

Author : Paul Leishman, GSMA

Telenor Pakistan and Tameer Microfinance Bank announce the launch of ‘easypaisa’, described as ‘a uniquely convenient and safe way for the people of Pakistan to carry out financial transactions.’ This is the latest chapter in Telenor’s financial services strategy in Pakistan, which began in November 2008 with the purchase of a 51% stake in Tameer Microfinance Bank for USD$12.5 million.

2. WHAT KIND OF PARTNERSHIP DO TELENOR AND TAMEER MICROFINANCE BANK HAVE?

Mapping and effectively structuring operator-bank relationships to offer mobile money for the unbanked

Author : Neil Davidson, GSMA

Discover more about the relationship between Telenor Pakistan and Tameer Microfinance Bank on p.18.

Download: French | Spanish

3. OTHER RESOURCES

easypaisa Official Website

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