Connect with us:

External Documents

Browse resources by topic (where applicable), region or type, such as case studies, presentations, research and white papers

  • Transforming Women’s Livelihoods Through Mobile Broadband: A study on the value of mobile broadband for working women in the developing world

    February 19, 2014 | | Global | Case Study
    pdf

    This report is based on research that was designed to uncover and characterize the various forms of value that mobile broadband provides to working women in the developing world and identify the barriers that block feature phone owners from upgrading to smartphone use. The study is based on more than 1000 structured interviews with working women across five countries: Brazil, China, India, Indonesia, and Nigeria. Working women are segmented into five distinct, mutually exclusive groups, and the attitudes, preferences, purchasing and mobile phone use habits are characterized for each segment. Case studies and country-specific observations are also offered. The report offers actionable recommendations to operators, governments and NGOs on how to expand Internet use to show the value of broadband connectivity, address cash-flow implications of handset purchase for working women in developing countries, and tailor messages and offerings to specific user segments of working women.

    Download here

    To learn more about the report, please visit the Qualcomm website

  • Connecting to Opportunity: A Survey of Afghan Women's Access to Mobile Technology

    May 23, 2013 | | South Asia | Research, Case Study | Women and mobile, Consumer insights, Value added services
    pdf

    Report examining Afghan women’s access to and use of mobile phones and services. Shows that some 80% of women have regular or occasional access to a mobile phone; examines the services they currently access and the barriers they face in realising the tool’s fullest potential.

    Download here

  • Intel - Women and the Web

    January 10, 2013 | | Global | Tool | Women and mobile, Data access
    pdf

    By Intel. Report investigates the internet gender gap and highlights the significant global social and economic opportunities of securing internet access for women in low and middle-income countries.

    Download here

  • Women, Mobile Phones and Savings

    October 31, 2012 | | Global | Case Study | Women and mobile, Mobile money, Financial inclusion, Value Added Services, Consumer insights
    pdf

    Small-scale case study of Grameen Foundation’s savings project at Cashpor Microcredit, Varanasi, India, investigating whether women have limited access to savings services delivered via the mobile phone due to a lack of technical knowledge and mobile phone access. The data collected highlight some gaps in service and furthered understanding of how these women, men and their families use mobile technology. Lessons learned included: promoting mobile phone ownership among women is an important aspect of ensuring they gain unobstructed access to mobile services and affects the frequency with which they use them; providing mobile phone literacy training is essential among these women and the children of Cashpor clients know much more about mobile phones than their parents. Women reported that their children are teaching themselves how to use the phone and are passing that knowledge along to their mothers.

    Download here

  • Mobile Value Added Services: A Business Growth Opportunity for Women Entrepreneurs

    July 1, 2012 | | Global | Research | Women and mobile, Entrepreneurship, Employment, Consumer insights, Education, Value added services, Mobile money
    pdf

    This research studies the main business challenges faced by women entrepreneurs in Indonesia, Nigeria and Egypt, identified existing and new mobile VAS that could be used to address these challenges, and prepared a business case for scaling up those services that would likely have the greatest impact on women entrepreneurs.

    Download here

  • Asiacell Almas Line: Serving women’s mobile needs in Iraq

    May 10, 2012 | | Middle East and North Africa | Case Study | Women and mobile, Consumer insights
    pdf

    Case study shows how Iraqi operator Asiacell achieved commercial success through serving women customers. The operator conducted consumer insights research to understand the needs of women in its market and launched the Almas line of products.

    Download here

  • Women Entrepreneurs in Mobile Retail Channels

    December 19, 2011 | | Global | Research | Women and mobile, Entrepreneurship, Employment, Consumer insights, Education, Value added services, Mobile money
    pdf

    This study investigates the gender composition of the ‘mobile value chain’ (MVC), which is the retail networks of mobile network operators – in 11 different markets around the world. It examines the benefits for both women entrepreneurs and mobile network operators for including women in the MVC.

    Download here

.

0 Comments