Advanced Messaging

Enabling effortless communications

We can now use our handsets to communicate in all kinds of natural and intuitive ways, easily sharing a photo, our location, an emoji or even a live video stream.  With rich real-time messaging and group conversations, far-flung friends can interact almost as if they are in the same room.

The GSMA and its members are making all these advanced communications services accessible via a native app embedded into the handset operating system.  Underpinned by the GSMA’s specifications and profiles, these advanced communications services will work everywhere, regardless of the networks and devices involved, giving consumers a rich, reliable and fluid experience. Consumers will be able to contact anyone regardless of which social network they belong to, smoothly sharing information, images and video footage before, during and after a call.

Facilitating interoperability, roaming and economies of scale for the operator community and its customers, the GSMA’s key technical profiles are:

  • Advanced Calling – voice calls enriched with contextual information and images
  • Advanced Messaging – combining the reach of SMS and the richness of IP messaging apps
  • Voice over LTE (VoLTE) – connecting voice calls across all-IP networks
  • Voice over WiFi – reliable and secure communications over WiFi
  • HD Voice – crystal clear call quality
  • Video over LTE – connecting video calls across all-IP networks


To speed up the roll out of Advanced Messaging and VoLTE and increase the availability of compatible devices, the GSMA has established strategic partnerships with leading vendors.  Coordinated by the GSMA, the mobile industry has agreed to support a Universal Profile for Advanced Messaging that will simplify and accelerate the adoption of interoperable communications services. As a result, most smartphones will ship with a built-in Advanced Messaging app, so consumers will be easily able to text, chat and share media without having to identify and download which apps their contacts are using. This initiative, which will enable operators worldwide to provide a consistent messaging service across mobile devices, is backed by more than 60 operators, device makers and OS providers.

By enabling operators to deliver advanced services in a reliable, consistent and secure way, the GSMA is ensuring the telecoms industry remains at the centre of digital communications. These services will open up new revenue opportunities in both the application-to-person messaging and conversational commerce – the seamless integration of transactions and messaging.

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