Strategic-Rationale

Strategic Rationale

Win the race to retain consumer relevance

In Summary
Operators must leverage investment in IMS to create and monetise new services
Using an RCS Hosted Solution can reduce implementation costs and timescales
Ultimately joyn™ can become the industry standard for LTE
Collaboration with fellow operators is crucial

Remain the communication provider

Rich Communication Services (RCS) will ensure your service retains relevance for your consumers – keeping them connected to your business and offering them competitive solutions with alternative applications.

RCS is the gateway to innovation, bringing you the opportunity to re-invigorate and expand core product and services built upon the unique operator propositions of:

  • Ubiquity
  • Global interoperability
  • QoS assurance
  • Security and Privacy management

Exploit the potential

RCS is a platform through which new revenue streams can be generated by the creation of new apps and services.

The key to driving future RCS innovation lies in exposing its APIs to third party web and applications developers in order to exploit all these opportunities.

Invest in an all IP world

RCS is the service upgrade that marks the transition of messaging and voice capabilities from Circuit Switched technology to an all-IP world. RCS and Voice over Long Term Evolution (VoLTE) share the same IP Multimedia Subsystem (IMS) investment and leverage the same IMS capabilities – without the implementation of RCS, future interoperability will not be achievable.

The GSMA’s Rich Communication Services programme is a global initiative to establish an industry RCS ecosystem, through which to share knowledge and insight. Guidance on both commercial and technical perspectives is available to help operators conduct in-country evaluation and implementation with our Market Development team.

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