This is the last of three blogs looking at the Mobile World Congress Shanghai conference series. As previously discussed, the first day explores implications of advances in mobile technology and Day Two addresses the fundamentals of the digital future society. Day Three will explore the opportunities for business growth.
The final keynote of the event – “Industry & The Human Element” – will address how people and companies are changing the way they choose products and services. In the digital era, consumers’ demands and their perceived value of products and services is evolving at an incredible pace. Against a backdrop of bots, artificial intelligence (AI), the Internet of Things (IoT), robotics and digital natives joining the workforce, this session will offer a glimpse of how companies and people will interact in the future. Don’t miss this keynote with speakers from Chunghwa Telecom Mobile Business, GlobalFoundries, Seeing Machines and Trend Micro.
Following the keynote, the conference will break out into four summits covering AR & VR, Connected Vehicles, Enterprise & the Cloud, and Future Tech. Some of these services are on the cusp of becoming mainstream while others are still a few years away, but all continue to evolve at pace.
The VR & AR Summit is an essential opportunity to understand the evolving market, use cases and technology, featuring participants from across the ecosystem; hardware and software, content producers, startups and investors alike. Look out for companies such as HTC Vive, Infinity AR and SoftKinetic.
The Connected Vehicle Summit brings together many of the central players involved in creating the next generation of in-vehicle experience. While autonomous driving is a hot topic right now, a huge range of services look set to change the whole value proposition of using a vehicle. Companies including Audi, BMW, Intel, Kore Wireless, Qihu 360 and Scania will provide unique insights into this sector.
The Enterprise & The Cloud Summit will discuss how cloud services can benefit enterprises and demonstrate the positive impact that cloud transformation strategy can bring to industry. Companies of all sizes are seeing a shift to cloud-based assets as a huge boost to their growth prospects as well as the bottom line. With concerns about security, monetisation and expensive project failures, though, it is easier said than done. The Summit aims to tackle these concerns with expert advice from globally recognised leaders such as Alibaba, Cisco, Google Cloud, Microsoft, PCCW and others.
Finally, the Future Tech Summit will offer exciting perspectives on where the world will be in a few years and how technical changes are likely to be reflected in the way people live. Entrepreneurs, scientists, futurists and others will address AI, robotics, exoskeletons and much, much more. Adele Robots, P&G, Pathway Genomics and Qualcomm provide a tiny slice of the very varied thought leaders.
Join the conversation on social media using #MWCS17 and see you at Mobile World Congress Shanghai 2017 – have a great event!