Mobile Services Have Potential to Drive Growth, Innovation, Employment and Sustainability Across Multiple Sectors; Partnerships Are Now Key to Maximising the Opportunity for Europe
Brussels: The GSMA today highlights the urgent need for European industry and governments to work together to harness the potential of mobile communications to drive growth, increase employment, stimulate innovation and improve sustainability. The GSMA’s Connected Europe conference explores how mobile-enabled services can revolutionise core European sectors including transport, healthcare and utilities. It also examines how the right European policy framework can accelerate the roll-out and take-up of new mobile services that will boost socio-economic benefits for the region. Despite recent setbacks for the European mobile industry with decreasing revenues that will impact future investment, mobile communication is still a key European industry, comparable in size to aerospace and larger than pharmaceuticals, with total revenues amounting to around 174 billion Euros 1.
A series of exclusive keynotes and panel discussions will be delivered by prominent figures from the telecoms, automotive, energy, health and education sectors who will discuss these developments with senior EU institutional representatives. Speakers include Anne Bouverot, Director General, GSMA; Thibaut Kleiner, Member of the Cabinet of Vice-President Neelie Kroes, European Commission; Karsten Ottenberg, CEO, Giesecke & Devrient; and Morten Karlsen Sørby, Executive Vice President and Head of Strategy and Regulatory Affairs, Telenor Group.
Anne Bouverot, Director General, GSMA, commented: “Europe is experiencing successive waves of mobile connectivity. The first wave – Europe’s GSM success – connected people on the move. The second wave brought mobile broadband at ever-increasing speeds to hundreds of millions of Europe’s citizens and businesses. We are now seeing the third wave with mobile networks delivering connectivity to devices ranging from health monitors and smart meters to connected cars, transforming the face of industry and the lives of individuals.”
Impact of Mobile in Europe
Europe has the highest mobile penetration rate in the world, with total connections of 135 per cent in Europe in 2012 (versus 87 per cent in Asia and 108 per cent in Northern America), and predicted to rise to 152 per cent by 2017. Meanwhile the penetration of unique mobile subscribers is currently at 76 per cent in the region and set to increase to 80 per cent by 2017 2.
Across Europe, it is forecast there will be 2.1 billion mobile connections by the end of this decade, an increase of more than 60 per cent from 1.3 billion today 3. Advanced mobile broadband networks are delivering faster data rates, low latency and expanding coverage, with currently 326 million mobile broadband connections in Europe alone 4.
Mobile connected devices in Europe are predicted to soar to almost 1 billion by 2020, with total connected devices estimated to reach almost 6 billion. Total revenues forecast for key industries in Europe through mobile connectivity by 2020 per year include almost 23 billion Euros for healthcare; 46 billion Euros for Smart Cities and utilities; and 48 billion Euros for the automotive and transport sector.
Meeting Key EU Challenges
The mobile industry now has the potential to meet four key EU challenges by:
- Driving growth through network investment, job creation and contributions to public funding, including through taxes and licence fees, and also by transforming other industries;
- Generating further employment opportunities beyond the jobs created for an estimated 1.7 million European citizens already;
- Providing a platform and spur for innovation across all sectors and the whole economy; and
- Supporting sustainability by limiting its own carbon emissions and helping reduce carbon footprints across other industries 5
Realising the Connected Europe
Private investment, enterprise and innovation will be vital for building a Connected Europe, with partnerships between industry sectors and between industry and government. However, EU institutions can enable the full and accelerated development of a Connected Europe by taking a supportive policy and regulatory approach that addresses key asks from the European mobile industry:
Connectivity – encourage investment in mobile broadband networks and reduce obstacles to their deployment
- Accelerate the harmonised deployment of available spectrum across all member states, and identify new spectrum for next generation mobile networks
- Help limit network deployment costs by allowing infrastructure sharing on a commercial basis, promoting national best-practice on base station licensing and authorisation, and ensuring EMF-related policies are in line with World Health Organisation recommendations
- ‘Fill in’ broadband coverage gaps by complementing private sector-led investments with public funding and financial support
Content and services – enable development of innovative content, services and business models
- Facilitate industry collaboration on the delivery of interoperable, pan-European services that can help realise new market scale opportunities for the whole economy
- Ensure operators can continue to manage data traffic so they can deliver innovative services that work and provide the quality of service that consumers and businesses expect
- Update pan-European content licensing rules to enable new business models for rights holders and commercial users, and attractive content offers for consumers
Confidence – help build consumer trust in new services and encourage their take-up
- Update EU data privacy rules so they are clear and consistent for consumers across the mobile ecosystem value chain, as well as flexible enough to address potential future risks, whilst encouraging innovation
- Continue to support mobile industry led self-regulatory initiatives on child protection in areas such as parental controls, education and awareness, and on-line child abuse images
- Promote and prioritise initiatives to develop eSkills and increase digital literacy
Bouverot continued: “Europe has been an innovator and leader from the inception of mobile communications, although this leadership position has weakened in recent years. The third wave of mobile and the delivery of connected services present a new and substantial opportunity for future growth. It is my wish that the mobile industry and European institutions establish a positive policy framework that will continue to position Europe at the forefront of this exciting industry.”
The Connected Europe event will include Connected Living , a showcase of live, interactive demonstrations and highly visual case studies looking at how mobile is transforming business, education, healthcare, utilities and transport.
Connected Europe: Supporting Growth with Mobile is taking place at L’Arsenal and La Chaufferie in Brussels on Wednesday, 28 November 2012 at 13:30-18:30.
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Notes to Editors
1 Source: GSMA European Mobile Observatory 2011
3 Source of all data relating to mobile connected devices, total connected devices, revenues for key industries and operators is Machina Research (November 2012)
4 Source: GSMA Wireless Intelligence (November 2012)
5 Summary of the potential impact of the mobile industry on Europe’s four key 2020 targets:
- Mobile network operators are investing billions per year to provide the network capacity and coverage to meet surging data traffic levels
- With the ability to capture real-time use information and provide remote control, embedded mobile connectivity can make a wide range of device, machines and vehicles more effective and resource efficient
- Embedded mobile connectivity will provide further growth impetus by enabling new business models and providing new market and revenue opportunities across many sectors
- The mobile industry directly employs over 370,000 people in the European Union and supports an estimated 1.7 million further jobs (2010)
- It is also a key driver for new jobs, in particular by enabling start-up companies to get connected to millions of potential partners and customers, and by creating revenue and growth opportunities in other sectors
- Mobile has played and will continue to play a key role in connecting socio-economically disadvantaged groups to services and digital opportunities, including through mEducation
- The mobile industry continues to invest heavily in innovation as evidenced by continuing improvements in the capacity, coverage and robustness of mobile networks
- These fast, ubiquitous, secure and interoperable networks have provided the speed, reach and scale to ignite vibrant content and service innovation
- Embedded mobile connectivity will create further opportunities for innovation across a range of sectors
- Mobile technologies are being used to reduce greenhouse gas emissions and costs across a wide range of sectors by enabling smart traffic management and logistics, smart power grids and meters, and smart buildings
- The mobile industry has made a significant effort to reduce its own carbon emissions, and in 2010 the GSMA launched the Mobile Energy Efficiency Benchmarking Service, which provides operators with a measure of their network energy efficiency
- GSMA’s 2012 Green Manifesto demonstrates that mobile can cut man-made GHG emissions in other sectors by as much as four to five times the mobile industry’s own carbon footprint
About the GSMA
The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators with more than 230 companies in the broader mobile ecosystem , including handset makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo.
For the GSMA:
Elisabeth Schmidt-Hieber (Brussels)
T: +32 2 894 9011
GSMA Press Office