London: The GSMA today announced the appointment of Hyunmi Yang as Chief Strategy Officer. Ms. Yang, who was most recently Executive Vice President and Chief Customer Officer at KT Corp., will join the GSMA effective June 15 and will report to GSMA Director General Anne Bouverot. As Chief Strategy Officer, Ms. Yang will focus on working with the GSMA’s operator members in identifying opportunities that will advance the development of the mobile communications industry.

“Hyunmi brings to the GSMA a strong understanding of the mobile industry, and the opportunities and challenges that mobile operators are facing today,” said Anne Bouverot, Director General, GSMA. “Her experience in Korea, one of the most innovative mobile markets in the world, combined with her experiences from the financial sector, will be invaluable as she works with the GSMA members in defining global strategies, initiatives and programmes that will offer collective benefit for our operator members and the broad mobile industry. I am excited to welcome such an accomplished executive to the GSMA leadership team.”

“I am pleased to accept this prestigious position with the GSMA at such an exciting time for the mobile communications industry,” commented Hyunmi Yang. “We are living in a magical time where the boundaries between telecom and many other industries are disappearing, and everything is converging to mobile. I view this as a hugely positive opportunity for operators, businesses and consumers around the world. I look forward to working with the GSMA’s members in exploring and maximising these new opportunities and extending the reach of mobile technology in the coming years.”

When joining KT as an Executive Vice President and Chief Strategy Officer of Mobile Business Group in 2009, Ms. Yang was noted for being the first female executive in the history of telecommunications in Korea. Later responsible for both the mobile and fixed line businesses as a Chief Customer Officer, she had overall ownership of the master customer portfolio, development of a group customer loyalty programme and overall customer strategies. Further, with her unique blend of careers in the fields of telecom and finance, Ms. Yang has led the way and set the pace with regards to telecom–banking convergence services such as smart wallet and mobile money transfer services, as well as NFC.

Prior to KT, she was Executive Vice President and Chief Marketing Officer for Shinhan Bank in Korea, where she led marketing strategies and product development. Ms. Yang has also held senior management roles at American Express in New York, where she applied data-driven insights to marketing strategies and loyalty programmes. Ms. Yang holds a Ph.D. in applied mathematics and statistics from the State University of New York at Stony Brook and M.S. and B.S. degrees in mathematics from Seoul National University in Seoul.

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About the GSMA
The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries and territories, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo.

For more information, please visit the GSMA corporate website at www.gsma.com or Mobile World Live, the online portal for the mobile communications industry, at www.mobileworldlive.com.

Media Contacts:

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