London: Tom Phillips, Chief Government and Regulatory Affairs Officer, GSMA, offered the following statement regarding the California Attorney General’s newly released Privacy on the Go recommendations:

“Yesterday, California’s Attorney General Kamala D. Harris published Privacy on the Go, new recommendations on mobile app privacy intended to encourage app developers and other players in the mobile sphere to consider privacy at the outset of the design process.

“The GSMA welcomes these recommendations to the mobile industry, which incorporate our own Mobile Privacy Principles and App Privacy Guidelines and which are referenced in this new document. Privacy on the Go reinforces our common campaign for the need for more transparency around data practices and increased user control, as well as greater accountability of all mobile industry players around the important issue of consumer privacy.”

-ENDS-

Notes to Editors

The new California Privacy on the Go recommendations can be found here: http://oag.ca.gov/sites/all/files/pdfs/privacy/privacy_on_the_go.pdf

About the GSMA

The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries and territories, the GSMA unites nearly 800 of the world’s mobile operators with more than 230 companies in the broader mobile ecosystem , including handset makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo.

For more information, please visit the GSMA corporate website at www.gsma.com or Mobile World Live, the online portal for the mobile communications industry, at www.mobileworldlive.com

Media Contacts:

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