The GSMA has chosen Weber Shandwick as its agency of record to support its global communications programmes. In partnering with the GSMA, Weber Shandwick will apply its deep mobile technology and issues-focused campaign experience to increase exposure of the broad-ranging initiatives that the GSMA leads on behalf of the mobile industry.
“Weber Shandwick understands the incredible opportunities that mobile presents for individuals and organisations, and has the knowledge, experience and global reach needed to help advance new thinking and developments in the industry,” said Michael O’Hara, chief marketing officer at the GSMA. “We are looking forward to working with Weber Shandwick experts around the world to secure results for our members and their customers worldwide.”
The GSMA is focused on innovating, incubating and creating new opportunities for its members, all with the end goal of driving the growth of the mobile communications industry. The GSMA is active in a wide range of initiatives around the world, including projects in the areas of embedded mobile, mobile applications, mobile commerce, mobile advertising and rich messaging, among others. The GSMA is also committed to leveraging mobility to help improve the lives of individuals across the developing world, with initiatives through its Development Fund. Weber Shandwick’s creativity, collaboration and ability to harness the power of advocates complement the GSMA’s objectives and broad-reaching programmes and services.
“We are tremendously excited to represent the GSMA and help advance the mobile industry as it continues to transform the way people around the world work, live and play,” said Andy Polansky, president of Weber Shandwick. “With our expertise across social, digital and traditional media channels and a long-established mobile practice, we look forward to helping the GSMA maximise the opportunities presented in this increasingly connected world.”
About The GSMA
The GSMA represents the interests of the worldwide mobile communications industry. Spanning 219 countries and territories, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organizations. The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry. For more information, please visit Mobile World Live, the new online portal for the mobile communications industry, at www.mobileworldlive.com or the GSMA corporate website at www.gsmworld.com.
About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 74 countries around the world. The firm’s success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates – engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. In 2010, Weber Shandwick was named Global Agency of the Year by The Holmes Report for the second year in a row; an ‘Agency of the Decade’ by Advertising Age, Large PR Agency of the Year by Bulldog Reporter, a Digital Firm of the Year by PR News, and Top Corporate Responsibility Advisory Firm by CR Magazine. The firm has also won numerous ‘best place to work’ awards around the world. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit www.webershandwick.com.
Media contacts:
GSMA
Claire Cranton
+44 788 583 9427
[email protected]
Weber Shandwick
Jennifer Norton
+1 212-445-8314
[email protected]