2016: The Year Mobile Connect Became Available to a Third of the World’s People

January 11, 2017

Blog

Marie Austenaa, VP and Head of Personal Data & Mobile Identity, GSMA

marie-austenaaOne of the most noticeable trends in 2016 was the growing preoccupation with hacking, data breaches and the revaluation of digital identity. Yet throughout the year, one of the potential solutions to these global concerns, Mobile Connect, was making strides forward. By February, the GSMA announced that the solution was available to a milestone 2 billion enabled users worldwide, having launched in 21 countries. Having demonstrated its use in a range of contexts – from finance, retail, and entertainment, to public services and healthcare – Mobile Connect had come to reach nearly a third of the world’s population, through 34 MNOs and more to follow.

This was followed by a keystone summit in June, to which Mobile Connect’s potential attracted more than a hundred senior global figures from organisations across the mobile, financial and commerce industries, and even representatives from the UK Cabinet Office. With data security top of the agenda, delegates discussed in depth the importance users place on privacy and control, with one representative from Telenor stating “why use Mobile Connect over other solutions? It is more secure, more transparent and gives the user more control and choice.”

The following month saw a commitment by China’s three mobile network operators to ensure interoperability for Mobile Connect throughout the country. Consumers in China will soon be able to use the service on any platform available to them, regardless of which operator they use. The agreement was made at Mobile World Congress Shanghai, signalling recognition of the central role Mobile Connect will play in delivering identity authentication across digital services in the world’s most populous country.

Mobile World Congress Shanghai also featured a proof-of-concept demonstration in partnership with Microsoft. Attendees were able to use Mobile Connect to securely log in to services that use the software giant’s Azure Active Directory B2C, an identity and access management cloud solution that enables secure single sign-on for thousands of the world’s most popular cloud apps, used by millions of corporate customers worldwide.

In the same month Mobile Connect saw another of its greatest milestones, as the solution was launched across India. The launch event was attended by representatives from India’s leading mobile operators and senior figures from an array of interested organisations in commerce and digital services. The world’s second-largest mobile market – and fastest-growing economy – was quick to recognise the benefits inherent to Mobile Connect, as the country aims to overcome online transaction fraud, and scale its digital economy by reducing reliance on cash.

As the year drew to a close, momentum did not slow. November saw Mobile Connect partner with Visa for the Digital Payments Hackathon, in which the world-leading payments technology firm hosted a two-day event in which entrants competed to test and pitch digital identity solutions.

By the end of the year, Vodafone had launched the service in Spain, and Telefónica in Chile and Uruguay, expanding Mobile Connect’s presence in Europe and South America and bringing the total number of countries in which it is available to 28, through a total of 49 MNOs. With the solution now available to more than a third of the world’s users, and more in the year ahead, the upcoming Mobile World Congress promises to be an exciting one for all those with an interest in the future of digital identity.

Back

Seminar Presentations from Mobile World Congress 2017 Mobile World Congress 2017 hosted three industry seminars on Mobile Connect and the future of digital identity.  You can find out more about each of these subjects by downloadin...

Read more | See all Personal Data Resources

SIM Toolkit Device Requirements to Improve Mobile Connect Customer Exp This document presents the requirements for the device to improve the user experience of the Mobile Connect SIM applet authenticator. The ETSI (The European Telecommunications St...

Read more | See all Personal Data Resources

Mobile Connect demonstrations As Mobile Connect advances, more examples of its uses continue to emerge. These two videos are the latest demonstrations of Mobile Connect in action. The first illustrates how Mo...

Read more | See all Personal Data Resources

Mobile Connect: mobile high-security authentication This non-technical paper is designed to address security questions related to authentication, especially with respect to payments, banking and online commerce. It explains how Mo...

Read more | See all Personal Data Resources

Telco’s mobile based digital authentication and identity in digital This report was produced by Deloitte India for the August edition of Communications Today. An estimated 650 million people will be online in India by 2020, with the mobile phone...

Read more | See all Personal Data Resources

How Mobile Connect Can Transform Digital Banking Consumers like the convenience of being able to bank and transact online using a PC, tablet or smartphone. However, the available authentication procedures involving multip...

Read more | See all Personal Data Resources

Mobile Connect’s collaboration with leading brands during MWC17 poin Mobile World Congress revealed many ways in which mobile technology is evolving to deliver a new range of digital services. Inside the event’s GSMA Innovation City, we were giv...

Read more | Visit Personal Data Blog

Restoring Trust in the Digital Age – the Great Debate at MWC Industr The security of customer data has never been more crucial. In our digital world, the risk of fraud has reached unprecedented heights and consumers are increasingly cautious about...

Read more | Visit Personal Data Blog

The Future of Identity – Mobile, Invisible, seamless The identity landscape is beginning to evolve at breakneck speed. With new financial legislation set to introduce plethora of commercial opportunities yet potentially create a nu...

Read more | Visit Personal Data Blog

MWC 17: Examining the Mobile Industry’s Digital Identity Solution Authorisation and integration with emerging technologies are two of  Mobile Connect’s advances at this year’s GSMA Innovation City showcase Identity is quickly becom...

Read more | Visit Personal Data Blog

Media Giants Collaborate for Demo of New Music App, Mobile Connect Mus Three of the most renowned brands in the music industry, Sony Music, Universal Music and Warner Music Group (and their playlist brand, Topsify), have united through Kuack Media G...

Read more | Visit Personal Data Blog

Digital Identity in the GSMA Innovation City See below for a list of digital identity demonstrations in the GSMA Innovation City Across the globe, mobile network operators and digital service providers are incorporating Mob...

Read more | Visit Personal Data Blog

Mobile Connect Summit – London April 25, 2017 We are pleased to be hosting the first Mobile Connect Summit of the year in London on the 25 & 26 April. As it becomes more apparent that digital identity solutions are ne...

Read more | See all Personal Data Events

Contact GSMA Legal Email Preference Centre Copyright © 2017 GSMA. GSM and the GSM Logo are registered and owned by the GSMA.