As the demand for secure, convenient digital services intensifies, so too does interest in Mobile Connect, the rapidly growing universal identity solution. At this year’s Mobile World Congress, those visiting the Innovation City have the opportunity to participate in a variety interactive demonstrations that underscore the security, privacy and convenience of the operator-led solution.
One of the most exciting showcases involves its use in Etisalat’s Virtual Mall, the stylish virtual shopping experience which displays lifelike, 3D representations of products through an interactive video wall. Mobile Connect’s attributes sharing mechanism are used by the Virtual Mall to support intelligent suggestions as to what each shopper might like to buy. By using Mobile Connect, customers do not need to repeatedly enter their delivery address, shopping preferences or other personal information
The UAE-based operator also exhibits the power and flexibility of Mobile Connect in their Mobile Connect for Health demonstration. Here, connected clothing is used to track the wellness and performance of an individual which is then relayed to Etisalat’s Wellness Portal, which can be viewed by the athlete, coach, healthcare professional or friend as required. Mobile Connect is used to approve access to the Wellness Portal, using 2 factor authentication Mobile & PIN.
Identity management & security of data is essential for health related services and has been the subject of discussion in the health sector for many years. This demonstration highlights how mobile connect can enable digital health services by enhancing security and giving the individual control of who has access to their data’
Use of digital health solutions can drive efficiency and empower users in the healthcare sector. According to PwC, mobile health could save 99 billion EUR in healthcare costs in the European Union (EU) and add 93 billion EUR to the EU GDP if its adoption is encouraged.
Those wanting to find out more about Mobile Connect have a unique opportunity to meet programme experts and learn the step-by-step onboarding process for Operators and digital service providers at the Mobile Connect Discovery Bar inside the Innovation City.
To experience the full range of Mobile Connect demonstrations, please visit the GSMA Innovation City, located at stands 3A11 and 3A31 in Hall 3 at Mobile World Congress.