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The Personal Data Programme

Enabling trust and creating value through digital identity

Across many industries such as entertainment, banking, health and e-government, services and processes are becoming both more digital and more mobile. This has resulted in unprecedented efficiency and convenience for individuals and businesses alike. However, consumers are increasingly demanding to access these services securely by being shielded by robust privacy safeguards and strong data protection.

Built on the successes and strategic insights delivered by the GSMA Mobile Identity programme in 2013, the GSMA Personal Data programme is one of the GSMA’s top four priority programmes. It has developed Mobile Connect, a digital identity solution that offers a safe, seamless and convenient consumer experience, a consistent user interface and low barriers to entry across the digital identity ecosystem – thereby enabling global scale.

Mobile Connect is a secure login system that enables individuals to access their online accounts with just a single click or, where appropriate, automatically. Mobile Connect can provide different levels of security, ranging from low-level website access to highly-secure bank-grade authentication. Mobile Connect promises to make passwords a thing of the past. To use the service, individuals subscribing to a participating operator simply need to click on a website’s Mobile Connect button.

A new standard in digital authentication, Mobile Connect will help mobile operators to manage consumers’ digital identities across multiple online services, ranging from access to content and services on the web through to more secure e-government and banking services.

Programme objectives

Leveraging existing operator strengths to enable the digital ecosystem

Mobile Connect capitalises on existing assets (e.g. SIM, authentication, trust, registration process) to enable new products and services across a range of industry verticals (e.g. healthcare, retail, etc.), generate new revenue, and increase customer satisfaction, stickiness and lifetime value whilst enabling scale.

Enabling “This digital life”:

Mobile Connect is ideally placed to provide the necessary authentication capabilities to enable consumers, businesses and governments alike to interact and access services in a private, trusted and secure environment

Comfort and satisfaction for end users:

Mobile Connect will provide a streamlined experience for consumers; they will no longer need to create and manage multiple user names and passwords as the authentication and identification solution being developed will use the subscriber’s mobile phone number or mobile user name and information contained in the secure SIM card.

Ending the trade-off between convenience and security:

Mobile identity is inherently more secure than existing ID solutions without compromising convenience for the consumer, with the operator able to add authentication layers appropriate to context and service provider requirements

Simplicity, security and privacy for end-users:

For consumers, digital identity solutions such as Mobile Connect offer privacy protection, reduce the risk of identity theft and simplify the login experience for a range of services, such as retail, healthcare, government and banking, among others

Scale and interoperability:

Mobile Connect will utilise the OpenID Connect protocol, offering broad interoperability across mobile operators and digital service providers, further ensuring a seamless experience for consumers.

The GSMA is working with all leading mobile operators globally and also working in-county with a broader set of ecosystem players, such as governments, banks and retailers, to help roll-out mobile enabled digital identity solutions.

Operator Logos

Want to get involved with the Personal Data Programme? Find out more here.

The GSMA is working with leading mobile operators globally and in-county with a broader set of ecosystem players, such as governments, banks and retailers, to help roll out mobileenabled digital identity solutions.

Operator-Logos2final

Want to get involved with the Personal Data Programme? Find out more here

SIM Toolkit Device Requirements to Improve Mobile Connect Customer Exp This document presents the requirements for the device to improve the user experience of the Mobile Connect SIM applet authenticator. The ETSI (The European Telecommunications St...

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Mobile Connect demonstrations As Mobile Connect advances, more examples of its uses continue to emerge. These two videos are the latest demonstrations of Mobile Connect in action. The first illustrates how Mo...

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Mobile Connect: mobile high-security authentication This non-technical paper is designed to address security questions related to authentication, especially with respect to payments, banking and online commerce. It explains how Mo...

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Telco’s mobile based digital authentication and identity in digital This report was produced by Deloitte India for the August edition of Communications Today. An estimated 650 million people will be online in India by 2020, with the mobile phone...

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How Mobile Connect Can Transform Digital Banking Consumers like the convenience of being able to bank and transact online using a PC, tablet or smartphone. However, the available authentication procedures involving multip...

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Mobile Connect – Indian Overview Mobile Connect is now available to more than 800 million consumers across India. Mobile network operators (MNOs) offering Mobile Connect services are Aircel, Bharti Airtel, Idea,...

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Mobile Connect Government & Policy Expert Named in List of top 10 The GSMA’s Marta Ienco, Head of Government and Regulatory Affairs for Personal Data, has been named by identity experts, One World Identity, in their list of top 100 leaders in...

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2016: The Year Mobile Connect Became Available to a Third of the World Marie Austenaa, VP and Head of Personal Data & Mobile Identity, GSMA One of the most noticeable trends in 2016 was the growing preoccupation with hacking, data breaches and t...

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Household Credit Sharing App the Victor at Visa Hackathon Dubai—When asked to imagine a thriving industry in the Middle East, most of us will immediately think of oil. But in recent years, the region’s economy has diversified, breat...

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Convergence of Digital Identity Policies Will Enable Next Generation S Marta Ienco, Head of the Government & Regulatory affairs, Personal Data   That the future of public services is digital is becoming increasingly apparent in Europe and inter...

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The Evolution of Online Banking Marie Austenaa, VP and Head of Personal Data & Mobile Identity Programme at GSMA In April this year, the World Retail Banking Report from Capgemini reported significant impro...

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The Relationship Between Blockchain and Digital Identity Gautam Hazari, Technical Director, Personal Data, GSMA ‘Identity’ is a word often used to mean subtly different things.  The Oxford English Dictionary defines it succinctly...

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Mobile World Congress 2017 February 27, 2017 Mobile Connect will be present at this year’s Mobile World Congress 2017  – the world’s biggest mobile event.  The digital identity solution will be featured ...

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Mobile Connect: delivering global mobile identity services February 27, 2017 Mobile Connect, the mobile industry’s secure digital identity service, is gaining momentum.  Operators in many countries are now collaborating to offer country-wide identity s...

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Mobile Connect: the evolving landscape for high security authenticatio February 28, 2017 Secure authentication increasingly underpins the future prosperity and economic viability of online services and transactions. This seminar will bring together experts from mobil...

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Mobile Connect: how global brands are protecting consumers and reducin March 01, 2017 Mobile Connect has a key role to play in combating fraud and ensuring consumers are able to log into digital services safely and securely. In an era of unprecedented fraud and te...

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