The Personal Data Programme
Enabling trust and creating value through digital identity
Across many industries such as entertainment, banking, health and e-government, services and processes are becoming both more digital and more mobile. This has resulted in unprecedented efficiency and convenience for individuals and businesses alike. However, consumers are increasingly demanding to access these services securely by being shielded by robust privacy safeguards and strong data protection.
Built on the successes and strategic insights delivered by the GSMA Mobile Identity programme in 2013, the GSMA Personal Data programme is one of the GSMA’s top four priority programmes. It has developed Mobile Connect, a digital identity solution that offers a safe, seamless and convenient consumer experience, a consistent user interface and low barriers to entry across the digital identity ecosystem – thereby enabling global scale.
Mobile Connect is a secure login system that enables individuals to access their online accounts with just a single click or, where appropriate, automatically. Mobile Connect can provide different levels of security, ranging from low-level website access to highly-secure bank-grade authentication. Mobile Connect promises to make passwords a thing of the past. To use the service, individuals subscribing to a participating operator simply need to click on a website’s Mobile Connect button.
A new standard in digital authentication, Mobile Connect will help mobile operators to manage consumers’ digital identities across multiple online services, ranging from access to content and services on the web through to more secure e-government and banking services.
Mobile Connect capitalises on existing assets (e.g. SIM, authentication, trust, registration process) to enable new products and services across a range of industry verticals (e.g. healthcare, retail, etc.), generate new revenue, and increase customer satisfaction, stickiness and lifetime value whilst enabling scale.
Mobile Connect is ideally placed to provide the necessary authentication capabilities to enable consumers, businesses and governments alike to interact and access services in a private, trusted and secure environment
Mobile Connect will provide a streamlined experience for consumers; they will no longer need to create and manage multiple user names and passwords as the authentication and identification solution being developed will use the subscriber’s mobile phone number or mobile user name and information contained in the secure SIM card.
Mobile identity is inherently more secure than existing ID solutions without compromising convenience for the consumer, with the operator able to add authentication layers appropriate to context and service provider requirements
For consumers, digital identity solutions such as Mobile Connect offer privacy protection, reduce the risk of identity theft and simplify the login experience for a range of services, such as retail, healthcare, government and banking, among others
Mobile Connect will utilise the OpenID Connect protocol, offering broad interoperability across mobile operators and digital service providers, further ensuring a seamless experience for consumers.
The GSMA is working with all leading mobile operators globally and also working in-county with a broader set of ecosystem players, such as governments, banks and retailers, to help roll-out mobile enabled digital identity solutions.
Want to get involved with the Personal Data Programme? Find out more here.
The GSMA is working with leading mobile operators globally and in-county with a broader set of ecosystem players, such as governments, banks and retailers, to help roll out mobile–enabled digital identity solutions.
Want to get involved with the Personal Data Programme? Find out more here