Meet the team

Meet the team


Natasha Jackson

Head of Content, Public Policy

Natasha joined the GSMA in 2005 and is responsible for leading the GSMA’s work on consumer protection including the development and promotion of responsible self-regulatory approaches in the areas of privacy and online safety.

Natasha leads the development of the GSMA’s Mobile Alliance against Child Sexual Abuse Content as well as the global code of practice on mobile spam and educational toolkits for mobile operators outlining issues and good practice in the areas of mobile content services and child protection.

Before joining the GSMA, Natasha held international roles across fixed and mobile business in blue chip and start-up environments, including Cable & Wireless. She has over 15 years’ experience in the telecoms industry, holds a degree in Economics and sits on the Board of the Family Online Safety Institute (FOSI).


Samantha Lynch

Project Manager, Public Policy

Samantha is responsible for managing the GSMA’s mYouth programme, including coordinating the Children’s use of mobile phones research, and the Mobile Alliance. Prior to joining the GSMA she worked on a number of projects with European telecom operators. She holds a masters degree in International Business.