The success of SMS
SMS has become a very popular method of one-to-one communication, used by billions of people across the world to communicate with family and friends and organise their everyday lives.
SMS is also increasingly being used by companies to communicate with their customers. But there is a danger that useful and informative text messages could be undermined by spam designed to defraud the recipient or hijack their device. The falling cost of sending bulk SMS messages is helping criminals to take advantage of consumers’ trust of this highly-personal medium.
The ongoing success of SMS as a marketing and communications medium depends on it maintaining the trust of consumers, so spam must be kept to a minimum. When consumers receive unwanted mobile messages they typically look to their mobile operator to address the problem.
Introducing the Spam Reporting Service
The GSMA Spam Reporting Service enables consumers to easily report spam using a universal short code (“7726” (S-P-A-M) or “33700”) to both their operator and to a global collection, aggregation and reporting service—providing them with confidence that their concerns are being heard. Messaging spam reports from participating mobile networks are submitted to the GSMA Spam Reporting Service’s worldwide clearinghouse run by Cloudmark.
Individual operators can use the clearinghouse to obtain detailed information on the content, senders, and reporters of spam and then take appropriate action. The service also provides aggregated spam data cross mobile networks, providing enhanced visibility into high volume, fast evolving, and emerging threats. The combination of on-network and off-network data collected by the Spam Reporting Service gives operators the ability to understand the extent of spam within, entering and leaving their networks.