Augmented Reality (AR) and Virtual Reality (VR) are already making gaming far more immersive: more social with multiple players together in person, more atmospheric with striking graphics, and more lifelike with mobility tracking. Innovative devices such as the current versions of Microsoft’s Xbox and Sony’s Playstation give us some insight into the future of gaming: players are provided with AI assistance in many games, while better connectivity and more affordable devices are enabling a wider proliferation of gamers. Fast, mobile, low latency access to powerful cloud based gaming servers will enable gamers to enjoy the latest virtual reality games anywhere without the cost or inconvenience of expensive locally accessible games computing hardware or consoles. Players will enjoy a more exciting, gaming experience with more freedom of movement, player orientation and better interaction with the game and the real world.
Cordless devices such as the Vive Focus will soon transform gaming into an activity that is part of everyday entertainment: social, easy and affordable, not unlike watching a movie or going to a football match, but without the limitations of space and time.
Dynamic advertising is now arising in various forms. In the US, the Verizon Digital Kiosk provides essential information and services to people as they traverse participating cities, including live transit feeds, hyperlocal community information, emergency notifications, advertising, and unlimited free Wi-Fi access. In Japan, beverage vending machines at subway stations use onboard cameras to detect the user’s age and gender, then display appropriate product recommendations. These also consider contextual data such as local weather conditions, to showcase appropriate options such as a cold class of lemonade on a sunny day, or a hot coffee on a cold morning.
In the near future, contextual, age and gender-based advertising will be the norm. Customers will receive tailored messages to their devices on the go, depending on the level of access they grant to their personal data. Connected devices will collect and provide additional information through 5G and IoT, to reduce collection and processing time and improve the relevance of advertising. Cybersecurity will of course be of paramount importance.