{"id":5928,"date":"2020-05-29T13:17:44","date_gmt":"2020-05-29T12:17:44","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/mtn-momo-pay-merchant-payments-expanding-female-mobile-money-usage-in-ghana"},"modified":"2020-05-29T13:17:44","modified_gmt":"2020-05-29T12:17:44","slug":"mtn-momo-pay-merchant-payments-expanding-female-mobile-money-usage-in-ghana","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/mtn-momo-pay-merchant-payments-expanding-female-mobile-money-usage-in-ghana\/","title":{"rendered":"MTN MoMo Pay Merchant Payments: Expanding Female Mobile Money Usage in Ghana"},"content":{"rendered":"<p>In Ghana, mobile money has opened access to financial services for millions of people for the first time, strengthening the payment ecosystem and deepening financial inclusion. To encourage the digitisation of merchant payments in Ghana\u2019s open markets, in January 2017 MTN Ghana launched a merchant payment service \u2013 MoMo Pay.<\/p>\n<p>This case study assesses the impact of MoMo Pay on female merchants and customers in Ghana. It also includes key takeaways relevant for other mobile money providers interested in using a merchant payment service to expand women\u2019s mobile money uptake and use, and to reduce churn. This report is the result of primary research with merchants and customers in Ghana, as well as analysis of MTN Ghana\u2019s mobile money transactional data.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Ghana, mobile money has opened access to financial services for millions of people for the first time, strengthening the payment ecosystem and deepening financial inclusion. To encourage the digitisation of merchant payments in Ghana\u2019s open markets, in January 2017 MTN Ghana launched a merchant payment service \u2013 MoMo Pay. This case study assesses the [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"template":"","meta":{"image":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-content\/uploads\/2020\/06\/Capture.png","json":{"gsma_resources_type":"Document","gsma_resources_thumb":"[5171]","gsma_resources_file":"[]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":null,"gsma_resources_image":"[]","gsma_resources_url":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/mobile-for-development\/gsma_resources\/mtn-momo-pay-merchant-payments-expanding-female-mobile-money-usage-in-ghana\/","gsma_resources_date":"29\/05\/2020","gsma_resources_button":"Download"}},"tags":[],"resource_categories":[],"algolia_discover_type":[2220],"class_list":["post-5928","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","algolia_discover_type-resource"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MTN MoMo Pay Merchant Payments: Expanding Female Mobile Money Usage in Ghana - GSMA Africa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/mtn-momo-pay-merchant-payments-expanding-female-mobile-money-usage-in-ghana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MTN MoMo Pay Merchant Payments: Expanding Female Mobile Money Usage in Ghana - GSMA Africa\" \/>\n<meta property=\"og:description\" content=\"In Ghana, mobile money has opened access to financial services for millions of people for the first time, strengthening the payment ecosystem and deepening financial inclusion. To encourage the digitisation of merchant payments in Ghana\u2019s open markets, in January 2017 MTN Ghana launched a merchant payment service \u2013 MoMo Pay. This case study assesses the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/mtn-momo-pay-merchant-payments-expanding-female-mobile-money-usage-in-ghana\/\" \/>\n<meta property=\"og:site_name\" content=\"GSMA Africa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MTN MoMo Pay Merchant Payments: Expanding Female Mobile Money Usage in Ghana - GSMA Africa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/mtn-momo-pay-merchant-payments-expanding-female-mobile-money-usage-in-ghana\/","og_locale":"en_US","og_type":"article","og_title":"MTN MoMo Pay Merchant Payments: Expanding Female Mobile Money Usage in Ghana - GSMA Africa","og_description":"In Ghana, mobile money has opened access to financial services for millions of people for the first time, strengthening the payment ecosystem and deepening financial inclusion. 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This case study assesses the [&hellip;]","og_url":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/mtn-momo-pay-merchant-payments-expanding-female-mobile-money-usage-in-ghana\/","og_site_name":"GSMA Africa","article_publisher":"https:\/\/www.facebook.com\/gsma\/","twitter_card":"summary_large_image","twitter_site":"@GSMA","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/mtn-momo-pay-merchant-payments-expanding-female-mobile-money-usage-in-ghana\/","url":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/mtn-momo-pay-merchant-payments-expanding-female-mobile-money-usage-in-ghana\/","name":"MTN MoMo Pay Merchant Payments: Expanding Female Mobile Money Usage in Ghana - GSMA Africa","isPartOf":{"@id":"https:\/\/www.gsma.com\/subsaharanafrica\/#website"},"datePublished":"2020-05-29T12:17:44+00:00","breadcrumb":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/mtn-momo-pay-merchant-payments-expanding-female-mobile-money-usage-in-ghana\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/mtn-momo-pay-merchant-payments-expanding-female-mobile-money-usage-in-ghana\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/mtn-momo-pay-merchant-payments-expanding-female-mobile-money-usage-in-ghana\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/"},{"@type":"ListItem","position":2,"name":"MTN MoMo Pay Merchant Payments: Expanding Female Mobile Money Usage in Ghana"}]},{"@type":"WebSite","@id":"https:\/\/www.gsma.com\/subsaharanafrica\/#website","url":"https:\/\/www.gsma.com\/subsaharanafrica\/","name":"GSMA Africa","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gsma.com\/subsaharanafrica\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"cats":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/gsma_theme_resources\/5928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/gsma_theme_resources"}],"about":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/types\/gsma_theme_resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/users\/22"}],"version-history":[{"count":0,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/gsma_theme_resources\/5928\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/media?parent=5928"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/tags?post=5928"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/resource_categories?post=5928"},{"taxonomy":"algolia_discover_type","embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/algolia_discover_type?post=5928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}