{"id":5963,"date":"2019-08-02T12:49:09","date_gmt":"2019-08-02T11:49:09","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/gsma-end-user-research-our-top-5-lessons-about-digital-identity"},"modified":"2025-11-12T22:26:58","modified_gmt":"2025-11-12T22:26:58","slug":"gsma-end-user-research-our-top-5-lessons-about-digital-identity","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/gsma-end-user-research-our-top-5-lessons-about-digital-identity\/","title":{"rendered":"GSMA end-user research: Our top 5 lessons about digital identity"},"content":{"rendered":"

\"\"<\/p>\n

Our research over the last few years has been conducted across eight countries in Sub-Saharan Africa and Asia: Tanzania, Rwanda, Nigeria, Ghana, Cote D\u2019Ivoire, Pakistan, Bangladesh, and Sri Lanka.<\/p>\n

Although end-user attitudes and perceptions were highly contextualised and varied by country, our reports have been able to identify a number of common insights and themes that are shaping digital identity opportunities across these markets, and likely other developing countries.<\/p>\n

In this video and downloadable report we share the GSMA Digital Identity Programme\u2019s top five lessons learned.<\/p>\n

Download now<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Our research over the last few years has been conducted across eight countries in Sub-Saharan Africa and Asia: Tanzania, Rwanda, Nigeria, Ghana, Cote D\u2019Ivoire, Pakistan, Bangladesh, and Sri Lanka. <\/p>\n","protected":false},"author":22,"featured_media":0,"template":"","meta":{"image":null,"json":{"gsma_resources_type":"Other","gsma_resources_thumb":"[]","gsma_resources_file":"[]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/mobile-for-development\/gsma_resources\/gsma-end-user-research-our-top-5-lessons-about-digital-identity\/","gsma_resources_image":"[]","gsma_resources_url":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/mobile-for-development\/wp-content\/uploads\/2019\/08\/GSMA-end-user-reseach-our-top-5-lessons-web.pdf","gsma_resources_date":"","gsma_resources_button":"Download"}},"tags":[],"resource_categories":[],"algolia_discover_type":[2220],"class_list":["post-5963","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","algolia_discover_type-resource"],"yoast_head":"\nGSMA end-user research: Our top 5 lessons about digital identity - GSMA Africa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/gsma-end-user-research-our-top-5-lessons-about-digital-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GSMA end-user research: Our top 5 lessons about digital identity\" \/>\n<meta property=\"og:description\" content=\"Our research over the last few years has been conducted across eight countries in Sub-Saharan Africa and Asia: Tanzania, Rwanda, Nigeria, Ghana, Cote D\u2019Ivoire, Pakistan, Bangladesh, and Sri Lanka.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/gsma-end-user-research-our-top-5-lessons-about-digital-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"GSMA Africa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T22:26:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-content\/uploads\/2019\/08\/Capture.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1216\" \/>\n\t<meta property=\"og:image:height\" content=\"687\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"GSMA end-user research: Our top 5 lessons about digital identity - 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