{"id":5971,"date":"2019-07-10T11:27:46","date_gmt":"2019-07-10T10:27:46","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/economic-identities-for-small-business-owners-insights-from-nigeria"},"modified":"2019-07-10T11:27:46","modified_gmt":"2019-07-10T10:27:46","slug":"economic-identities-for-small-business-owners-insights-from-nigeria","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/economic-identities-for-small-business-owners-insights-from-nigeria\/","title":{"rendered":"Economic Identities for Small Business Owners: Insights from Nigeria"},"content":{"rendered":"<p>Recent end-user research conducted by the GSMA Digital Identity programme highlighted that informal business owners in Nigeria \u2013 many of which are women \u2013 often struggle to demonstrate their personal and business credentials to service providers and customers. As a result, they often lack access to market information and support, pay more for financial services (such as business loans or capital), experience inequitable business relationships with suppliers, and struggle to distinguish their business from less-reliable or fraudulent enterprises. These findings suggest that there is a need for new, digital approaches to identity.<\/p>\n<p>In this context, an \u2018economic ID\u2019 solution has significant potential.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recent end-user research conducted by the GSMA DI programme highlighted that informal business owners in Nigeria \u2013 many of which are women \u2013 often struggle to demonstrate their personal and business credentials to service providers and customers. <\/p>\n","protected":false},"author":22,"featured_media":0,"template":"","meta":{"image":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-content\/uploads\/2019\/07\/C2.png","json":{"gsma_resources_type":"Document","gsma_resources_thumb":"[4759]","gsma_resources_file":"[]","gsma_resources_multi":"1","gsma_resources_wgr":null,"gsma_resources_video":"","gsma_resources_image":"[]","gsma_resources_url":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/mobile-for-development\/wp-content\/uploads\/2019\/07\/Economic_Identities_for_Small_Business_Owners_Report-Web.pdf","gsma_resources_date":"20190710","gsma_resources_button":"Download"}},"tags":[],"resource_categories":[],"algolia_discover_type":[2220],"class_list":["post-5971","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","algolia_discover_type-resource"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Economic Identities for Small Business Owners: Insights from Nigeria - GSMA Africa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/economic-identities-for-small-business-owners-insights-from-nigeria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Economic Identities for Small Business Owners: Insights from Nigeria - GSMA Africa\" \/>\n<meta property=\"og:description\" content=\"Recent end-user research conducted by the GSMA DI programme highlighted that informal business owners in Nigeria \u2013 many of which are women \u2013 often struggle to demonstrate their personal and business credentials to service providers and customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/economic-identities-for-small-business-owners-insights-from-nigeria\/\" \/>\n<meta property=\"og:site_name\" content=\"GSMA Africa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Economic Identities for Small Business Owners: Insights from Nigeria - 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