{"id":6092,"date":"2015-10-13T08:01:01","date_gmt":"2015-10-13T07:01:01","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/the-magri-design-toolkit"},"modified":"2025-10-15T11:57:54","modified_gmt":"2025-10-15T10:57:54","slug":"the-magri-design-toolkit","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/the-magri-design-toolkit\/","title":{"rendered":"The mAgri Design Toolkit"},"content":{"rendered":"

What is user-centered design and how does it bring value to mAgri? Before getting into the details of tools and methodologies, spend some time learning about the overall process and its impact.
\nThe introductory module explains the value of user-centered design in the mAgri context, describing how the user-centered design process works and how it can be applied at different stages of the product development cycle. This module also contains a collection of learnings and stories from the field, providing tangible examples of how the user-centered design tools have been applied and influenced specific mAgri service concepts and product development processes.
\nDownload this module to talk about user-centered design within your organization.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

What is user-centered design and how does it bring value to mAgri? Before getting into the details of tools and methodologies, spend some time learning about the overall process and its impact. The introductory module explains the value of user-centered design in the mAgri context, describing how the user-centered design process works and how it […]<\/p>\n","protected":false},"author":16,"featured_media":0,"template":"","meta":{"image":null,"json":{"gsma_resources_type":"0","gsma_resources_thumb":"[]","gsma_resources_file":"[]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"","gsma_resources_image":"[]","gsma_resources_url":"","gsma_resources_date":"","gsma_resources_button":""}},"tags":[],"resource_categories":[],"algolia_discover_type":[2220],"class_list":["post-6092","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","algolia_discover_type-resource"],"yoast_head":"\nThe mAgri Design Toolkit - GSMA Africa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/the-magri-design-toolkit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The mAgri Design Toolkit - GSMA Africa\" \/>\n<meta property=\"og:description\" content=\"What is user-centered design and how does it bring value to mAgri? Before getting into the details of tools and methodologies, spend some time learning about the overall process and its impact. The introductory module explains the value of user-centered design in the mAgri context, describing how the user-centered design process works and how it […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/the-magri-design-toolkit\/\" \/>\n<meta property=\"og:site_name\" content=\"GSMA Africa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T10:57:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The mAgri Design Toolkit - GSMA Africa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/the-magri-design-toolkit\/","og_locale":"en_US","og_type":"article","og_title":"The mAgri Design Toolkit - GSMA Africa","og_description":"What is user-centered design and how does it bring value to mAgri? Before getting into the details of tools and methodologies, spend some time learning about the overall process and its impact. The introductory module explains the value of user-centered design in the mAgri context, describing how the user-centered design process works and how it […]","og_url":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/the-magri-design-toolkit\/","og_site_name":"GSMA Africa","article_publisher":"https:\/\/www.facebook.com\/gsma\/","article_modified_time":"2025-10-15T10:57:54+00:00","twitter_card":"summary_large_image","twitter_site":"@GSMA","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/the-magri-design-toolkit\/","url":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/the-magri-design-toolkit\/","name":"The mAgri Design Toolkit - GSMA Africa","isPartOf":{"@id":"https:\/\/www.gsma.com\/subsaharanafrica\/#website"},"datePublished":"2015-10-13T07:01:01+00:00","dateModified":"2025-10-15T10:57:54+00:00","breadcrumb":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/the-magri-design-toolkit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/the-magri-design-toolkit\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/gsma_resources\/the-magri-design-toolkit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/"},{"@type":"ListItem","position":2,"name":"The mAgri Design Toolkit"}]},{"@type":"WebSite","@id":"https:\/\/www.gsma.com\/subsaharanafrica\/#website","url":"https:\/\/www.gsma.com\/subsaharanafrica\/","name":"GSMA Africa","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gsma.com\/subsaharanafrica\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"cats":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/gsma_theme_resources\/6092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/gsma_theme_resources"}],"about":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/types\/gsma_theme_resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":1,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/gsma_theme_resources\/6092\/revisions"}],"predecessor-version":[{"id":6823,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/gsma_theme_resources\/6092\/revisions\/6823"}],"wp:attachment":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/media?parent=6092"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/tags?post=6092"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/resource_categories?post=6092"},{"taxonomy":"algolia_discover_type","embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/algolia_discover_type?post=6092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}