{"id":3574,"date":"2018-01-29T11:16:12","date_gmt":"2018-01-29T11:16:12","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/?p=3574"},"modified":"2025-10-15T12:09:56","modified_gmt":"2025-10-15T11:09:56","slug":"rethinking-business-greater-smartphone-uptake-means-future-mobile-money","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/rethinking-business-greater-smartphone-uptake-means-future-mobile-money\/","title":{"rendered":"Rethinking business: What greater smartphone uptake means for the future of mobile money"},"content":{"rendered":"

In a 2016 blog, we argued that smartphones have the potential to drive innovation in product and user experience (UX) design, in addition to supporting increased competition in the mobile money industry. Last year, to understand how growth of smartphone customers will change the mobile money business, we studied the trend of technology use in financial services industries, analysed the entry of internet businesses into financial services, and considered key features of new digital businesses that disrupted the incumbents.\u00a0Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In a 2016 blog, we argued that smartphones have the potential to drive innovation in product and user experience (UX) design, in addition to supporting increased competition in the mobile money industry. Last year, to understand how growth of smartphone customers will change the mobile money business, we studied the trend of technology use in […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"algolia_discover_type":[2216],"class_list":["post-3574","post","type-post","status-publish","format-standard","hentry","category-news","algolia_discover_type-article"],"yoast_head":"\nRethinking business: What greater smartphone uptake means for the future of mobile money - GSMA Africa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/africa\/rethinking-business-greater-smartphone-uptake-means-future-mobile-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rethinking business: What greater smartphone uptake means for the future of mobile money - GSMA Africa\" \/>\n<meta property=\"og:description\" content=\"In a 2016 blog, we argued that smartphones have the potential to drive innovation in product and user experience (UX) design, in addition to supporting increased competition in the mobile money industry. Last year, to understand how growth of smartphone customers will change the mobile money business, we studied the trend of technology use in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/africa\/rethinking-business-greater-smartphone-uptake-means-future-mobile-money\/\" \/>\n<meta property=\"og:site_name\" content=\"GSMA Africa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-29T11:16:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T11:09:56+00:00\" \/>\n<meta name=\"author\" content=\"wkaruoya@gsma.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GSMA\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wkaruoya@gsma.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rethinking business: What greater smartphone uptake means for the future of mobile money - GSMA Africa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/rethinking-business-greater-smartphone-uptake-means-future-mobile-money\/","og_locale":"en_US","og_type":"article","og_title":"Rethinking business: What greater smartphone uptake means for the future of mobile money - GSMA Africa","og_description":"In a 2016 blog, we argued that smartphones have the potential to drive innovation in product and user experience (UX) design, in addition to supporting increased competition in the mobile money industry. Last year, to understand how growth of smartphone customers will change the mobile money business, we studied the trend of technology use in […]","og_url":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/rethinking-business-greater-smartphone-uptake-means-future-mobile-money\/","og_site_name":"GSMA Africa","article_publisher":"https:\/\/www.facebook.com\/gsma\/","article_published_time":"2018-01-29T11:16:12+00:00","article_modified_time":"2025-10-15T11:09:56+00:00","author":"wkaruoya@gsma.com","twitter_card":"summary_large_image","twitter_creator":"@GSMA","twitter_site":"@GSMA","twitter_misc":{"Written by":"wkaruoya@gsma.com","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/rethinking-business-greater-smartphone-uptake-means-future-mobile-money\/#article","isPartOf":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/rethinking-business-greater-smartphone-uptake-means-future-mobile-money\/"},"author":{"name":"wkaruoya@gsma.com","@id":"https:\/\/www.gsma.com\/subsaharanafrica\/#\/schema\/person\/2759521927960b005465fa83fca05182"},"headline":"Rethinking business: What greater smartphone uptake means for the future of mobile money","datePublished":"2018-01-29T11:16:12+00:00","dateModified":"2025-10-15T11:09:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/rethinking-business-greater-smartphone-uptake-means-future-mobile-money\/"},"wordCount":93,"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/rethinking-business-greater-smartphone-uptake-means-future-mobile-money\/","url":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/rethinking-business-greater-smartphone-uptake-means-future-mobile-money\/","name":"Rethinking business: What greater smartphone uptake means for the future of mobile money - GSMA Africa","isPartOf":{"@id":"https:\/\/www.gsma.com\/subsaharanafrica\/#website"},"datePublished":"2018-01-29T11:16:12+00:00","dateModified":"2025-10-15T11:09:56+00:00","author":{"@id":"https:\/\/www.gsma.com\/subsaharanafrica\/#\/schema\/person\/2759521927960b005465fa83fca05182"},"breadcrumb":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/rethinking-business-greater-smartphone-uptake-means-future-mobile-money\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gsma.com\/about-us\/regions\/africa\/rethinking-business-greater-smartphone-uptake-means-future-mobile-money\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/rethinking-business-greater-smartphone-uptake-means-future-mobile-money\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/"},{"@type":"ListItem","position":2,"name":"Rethinking business: What greater smartphone uptake means for the future of mobile money"}]},{"@type":"WebSite","@id":"https:\/\/www.gsma.com\/subsaharanafrica\/#website","url":"https:\/\/www.gsma.com\/subsaharanafrica\/","name":"GSMA Africa","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gsma.com\/subsaharanafrica\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gsma.com\/subsaharanafrica\/#\/schema\/person\/2759521927960b005465fa83fca05182","name":"wkaruoya@gsma.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6b0578d48d516f12cef4be2a71659ba443ecc84facbe65c94ff3de860e8e3187?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6b0578d48d516f12cef4be2a71659ba443ecc84facbe65c94ff3de860e8e3187?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b0578d48d516f12cef4be2a71659ba443ecc84facbe65c94ff3de860e8e3187?s=96&d=mm&r=g","caption":"wkaruoya@gsma.com"},"sameAs":["https:\/\/www.gsma.com\/about-us\/regions\/africa\/"]}]}},"jetpack_featured_media_url":"","featured_image_url":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgpRtI-VE","_links":{"self":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/posts\/3574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/comments?post=3574"}],"version-history":[{"count":4,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/posts\/3574\/revisions"}],"predecessor-version":[{"id":6827,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/posts\/3574\/revisions\/6827"}],"wp:attachment":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/media?parent=3574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/categories?post=3574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/tags?post=3574"},{"taxonomy":"algolia_discover_type","embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/wp-json\/wp\/v2\/algolia_discover_type?post=3574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}