{"id":4769,"date":"2019-07-25T12:11:39","date_gmt":"2019-07-25T11:11:39","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/?p=4769"},"modified":"2019-08-05T12:28:22","modified_gmt":"2019-08-05T11:28:22","slug":"airtel-and-mtn-launch-gsma-we-care-initiative-promoting-digital-inclusion-in-rwanda","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/airtel-and-mtn-launch-gsma-we-care-initiative-promoting-digital-inclusion-in-rwanda\/","title":{"rendered":"Airtel and MTN Launch GSMA \u2018We Care\u2019 Initiative Promoting Digital Inclusion in Rwanda"},"content":{"rendered":"<p>Rwanda\u2019s mobile industry joined forces with the GSMA on 16 July, 2019 to drive mobile internet adoption and increase digital literacy in the country. At the \u2018Mobile 360 Africa\u2019 event in Kigali, the local operators, Airtel and MTN, commenced a programme of activity aimed at promoting digital inclusion as part of the GSMA\u2019s We Care initiative in Rwanda.<\/p>\n<p>\u201cI am glad to see the mobile operators, Airtel and MTN, coming together to work towards a common goal that will be beneficial to society,\u201d said H.E Paula Ingabire, Minister of ICT &amp; Innovation of Rwanda. \u201cSmartphones are important ICT tools that can be used to access key digital services: education and information, healthcare, financial services, amongst others. Increasing digital inclusion in Rwanda will therefore go a long way in empowering our citizens and we are looking forward to a sustainable collaboration.\u201d<\/p>\n<p>It was launched in collaboration with Rwanda\u2019s Ministry of ICT and Innovation and the Rwanda Utilities Regulatory Authority (RURA), supporting government efforts to boost ICT penetration and digital services across the country.<\/p>\n<p>According to GSMA Intelligence, only about one in four citizens in Rwanda currently subscribe to mobile internet services; a lack of digital skills among the population and a perceived lack of locally relevant content are among the key barriers to large-scale adoption.<\/p>\n<p>As part of the We Care initiative, Airtel and MTN will be using the GSMA\u2019s Mobile Internet Skills Training Toolkit (MISTT) to train sales agents and educate customers on how to access mobile internet services. The MISTT is a visual, easy-to-follow curriculum that helps trainers demonstrate the functionality and value of the internet on internet-enabled mobile phones. It includes modules on Wikipedia, Facebook, WhatsApp, YouTube and Google, as well as introductory modules on basics such as internet safety and costs.<\/p>\n<p>Airtel and MTN Rwanda will train 10,000 sales agents in techniques to teach their combined customer base functional digital skills within the first year of the campaign, while the MISTT modules will be adapted to reflect local needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rwanda\u2019s mobile industry joined forces with the GSMA on 16 July, 2019 to drive mobile internet adoption and increase digital literacy in the country. At the \u2018Mobile 360 Africa\u2019 event in Kigali, the local operators, Airtel and MTN, commenced a programme of activity aimed at promoting digital inclusion as part of the GSMA\u2019s We Care [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"algolia_discover_type":[2216],"class_list":["post-4769","post","type-post","status-publish","format-standard","hentry","category-news","algolia_discover_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Airtel and MTN Launch GSMA \u2018We Care\u2019 Initiative Promoting Digital Inclusion in Rwanda - GSMA Africa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/africa\/airtel-and-mtn-launch-gsma-we-care-initiative-promoting-digital-inclusion-in-rwanda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airtel and MTN Launch GSMA \u2018We Care\u2019 Initiative Promoting Digital Inclusion in Rwanda - GSMA Africa\" \/>\n<meta property=\"og:description\" content=\"Rwanda\u2019s mobile industry joined forces with the GSMA on 16 July, 2019 to drive mobile internet adoption and increase digital literacy in the country. At the \u2018Mobile 360 Africa\u2019 event in Kigali, the local operators, Airtel and MTN, commenced a programme of activity aimed at promoting digital inclusion as part of the GSMA\u2019s We Care [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/africa\/airtel-and-mtn-launch-gsma-we-care-initiative-promoting-digital-inclusion-in-rwanda\/\" \/>\n<meta property=\"og:site_name\" content=\"GSMA Africa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-25T11:11:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-05T11:28:22+00:00\" \/>\n<meta name=\"author\" content=\"wkaruoya@gsma.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GSMA\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wkaruoya@gsma.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Airtel and MTN Launch GSMA \u2018We Care\u2019 Initiative Promoting Digital Inclusion in Rwanda - GSMA Africa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/about-us\/regions\/africa\/airtel-and-mtn-launch-gsma-we-care-initiative-promoting-digital-inclusion-in-rwanda\/","og_locale":"en_US","og_type":"article","og_title":"Airtel and MTN Launch GSMA \u2018We Care\u2019 Initiative Promoting Digital Inclusion in Rwanda - GSMA Africa","og_description":"Rwanda\u2019s mobile industry joined forces with the GSMA on 16 July, 2019 to drive mobile internet adoption and increase digital literacy in the country. 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