{"id":12326,"date":"2022-03-15T15:07:30","date_gmt":"2022-03-15T15:07:30","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/gsma_resources\/the-ai-ethics-playbook\/"},"modified":"2025-06-11T17:05:47","modified_gmt":"2025-06-11T16:05:47","slug":"the-ai-ethics-playbook","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/gsma_resources\/the-ai-ethics-playbook\/","title":{"rendered":"The AI Ethics Playbook"},"content":{"rendered":"<p>AI has the potential to truly change the world. However, this represents not only an opportunity but also a risk. As the adoption of AI accelerates, organisations and governments around the world are considering how best to harness this technology for the benefit of people and planet. It is vital therefore, that AI is designed, developed and deployed ethically.<\/p>\n<p>This playbook is intended as a practical tool to help organisations consider how to ethically design, develop and deploy artificial intelligence (AI) systems. It is designed to cater to organisations with varying levels of maturity with regards to AI adoption and familiarity with ethical principles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This playbook is intended as a practical tool to help organisations consider how to ethically design, develop and deploy AI systems. <\/p>\n","protected":false},"author":40,"featured_media":0,"template":"","meta":{"image":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2022\/03\/AI-Playbook-front-cover-image.jpg","json":{"gsma_resources_type":"Document","gsma_resources_thumb":"[10327]","gsma_resources_file":"[]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"","gsma_resources_image":"[]","gsma_resources_url":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/gsma_resources\/ethicsplaybook\/","gsma_resources_date":"","gsma_resources_button":"Download"}},"tags":[],"resource_categories":[],"algolia_discover_type":[5022],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - 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