{"id":16201,"date":"2026-07-03T13:11:53","date_gmt":"2026-07-03T12:11:53","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/?p=16201"},"modified":"2026-07-10T10:06:57","modified_gmt":"2026-07-10T09:06:57","slug":"operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/","title":{"rendered":"Operators with greater scale deliver 48% more investment across Europe\u2019s mobile markets"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>New analysis finds that customers don&#8217;t pay for improved performance and investment in concentrated markets<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brussels, 7 July 2026<\/strong>: More concentrated European mobile markets see significantly higher investment in key infrastructure, according to a new report from the GSMA exploring the benefits of scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/GSMA-Efficient-Operator-Scale-in-European-Mobile-Markets-2026-DIGITAL.pdf\">Efficient operator scale in European mobile markets<\/a>,<\/em> a GSMA Intelligence study, found that Europe has the lowest level of market concentration globally among major economies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This has led to a fragmented landscape which is constraining investment in next-generation networks, slowing 5G standalone rollout, and ultimately weakening the bloc\u2019s digital competitiveness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the EU looks to revise its approach to assessing mergers, the benefits of consolidation in the mobile sector \u2013 namely better quality at the same price for customers \u2013 are outlined in the report.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>An optimal level of concentration<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The analysis found that operators in three-player markets have invested around 48% more than operators in four-player markets over the last decade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More concentrated markets are often thought to lead to higher consumer prices but the report finds evidence of no price rises in consolidated markets. Instead, users in three-player markets often benefit from speeds around 15% faster, more widespread coverage and better reliability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report also finds limited impact on market entry, while consolidation shows clear positive effects on investment in networks and therefore on user-experienced network quality and performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A pronounced investment gap<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This comes against the backdrop of digital underperformance in Europe, where only 3% of connections are currently across 5G standalone networks compared with around 80% in China, 50% in India and 30% in the USA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/05\/Mobile-Investment-Needs-in-Europe-GSMA.pdf\">Recent analysis<\/a> found that \u20ac475 billion of investment is needed over the next decade to help Europe catch up, of which only \u20ac270 billion is expected to be available to operators \u2013 leaving an investment gap of more than \u20ac200 billion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the data era, with adoption of mobile internet services in Europe already at saturation point, exponential traffic growth has been mirrored by a steep decline in average revenue per user (ARPU).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/Fig3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2198\" height=\"1269\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/Fig3.png\" alt=\"Line graph showing ARPU (real USD) in dark blue, decreasing from 28 in 2012 to 10 in 2022, and data traffic per connection (GB) in red, increasing from about 0.5 in 2012 to almost 20 in 2022, both tracked quarterly across Europe.\" class=\"wp-image-16217\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/Fig3.png 2198w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/Fig3-300x173.png 300w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/Fig3-1024x591.png 1024w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/Fig3-768x443.png 768w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/Fig3-1536x887.png 1536w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/Fig3-2048x1182.png 2048w\" sizes=\"auto, (max-width: 2198px) 100vw, 2198px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lower ARPU constrains the capital available for investment and demonstrates why improved scale is a necessary solution for Europe\u2019s operators. Data traffic across the EU has grown by 550% since 2018, with similar forecasts for the years ahead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Policy priorities<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having led the world in earlier mobile internet generations, the 5G era has seen Europe struggle to keep pace with leading global markets as a result of these investment limitations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The risk now is twofold: additional delays in truly completing the 5G journey and the consequent missed opportunities to exploit the innovation it drives, and the likelihood of falling even further behind when the 6G era fully emerges over the next ten years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the recommendations it makes to policymakers for encouraging scale and investment in Europe\u2019s mobile market are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To move beyond operator count as a benchmark for competition<\/li>\n\n\n\n<li>To adopt a forward-looking approach to merger assessments<\/li>\n\n\n\n<li>To support efficient market structures for 5G and future technologies<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Laszlo Toth, Head of Europe at the GSMA, comments: <\/strong>\u201cMobile is a scale-driven, investment-intensive industry, but a longstanding unattractive environment has left operators struggling for the requisite capital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFunctional markets rely on healthy competition and when concentration is optimised, we see how consumers can enjoy better quality services at the same price point as operators are able to invest more in upgrading their networks. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe opportunity to enable efficient operator scale is a critical one for delivering the connectivity Europe needs to compete globally.\u201d <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/GSMA-Efficient-Operator-Scale-in-European-Mobile-Markets-2026-DIGITAL.pdf\">Read the full report<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New analysis finds that customers don&#8217;t pay for improved performance and investment in concentrated markets Brussels, 7 July 2026: More concentrated European mobile markets see significantly higher investment in key infrastructure, according to a new report from the GSMA exploring the benefits of scale. Efficient operator scale in European mobile markets, a GSMA Intelligence study, [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":16207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,28],"tags":[],"algolia_discover_type":[],"class_list":["post-16201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Operators with greater scale deliver 48% more investment across Europe\u2019s mobile markets - GSMA Europe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Operators with greater scale deliver 48% more investment across Europe\u2019s mobile markets\" \/>\n<meta property=\"og:description\" content=\"New analysis finds that customers don&#8217;t pay for improved performance and investment in concentrated markets Brussels, 7 July 2026: More concentrated European mobile markets see significantly higher investment in key infrastructure, according to a new report from the GSMA exploring the benefits of scale. Efficient operator scale in European mobile markets, a GSMA Intelligence study, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"GSMA Europe\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-03T12:11:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-10T09:06:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/Efficient-operator-scale-in-European-mobile-markets.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"mgalani@gsma.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GSMA\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mgalani@gsma.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Operators with greater scale deliver 48% more investment across Europe\u2019s mobile markets - GSMA Europe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/","og_locale":"en_GB","og_type":"article","og_title":"Operators with greater scale deliver 48% more investment across Europe\u2019s mobile markets","og_description":"New analysis finds that customers don&#8217;t pay for improved performance and investment in concentrated markets Brussels, 7 July 2026: More concentrated European mobile markets see significantly higher investment in key infrastructure, according to a new report from the GSMA exploring the benefits of scale. Efficient operator scale in European mobile markets, a GSMA Intelligence study, [&hellip;]","og_url":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/","og_site_name":"GSMA Europe","article_publisher":"https:\/\/www.facebook.com\/gsma\/","article_published_time":"2026-07-03T12:11:53+00:00","article_modified_time":"2026-07-10T09:06:57+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/Efficient-operator-scale-in-European-mobile-markets.png","type":"image\/png"}],"author":"mgalani@gsma.com","twitter_card":"summary_large_image","twitter_creator":"@GSMA","twitter_site":"@GSMA","twitter_misc":{"Written by":"mgalani@gsma.com","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/#article","isPartOf":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/"},"author":{"name":"mgalani@gsma.com","@id":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/#\/schema\/person\/975b6d7eeb97d187ee09624d3c99a1c8"},"headline":"Operators with greater scale deliver 48% more investment across Europe\u2019s mobile markets","datePublished":"2026-07-03T12:11:53+00:00","dateModified":"2026-07-10T09:06:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/"},"wordCount":584,"commentCount":0,"image":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/Efficient-operator-scale-in-European-mobile-markets.png","articleSection":["General","News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/","url":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/","name":"Operators with greater scale deliver 48% more investment across Europe\u2019s mobile markets - GSMA Europe","isPartOf":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/#primaryimage"},"image":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/Efficient-operator-scale-in-European-mobile-markets.png","datePublished":"2026-07-03T12:11:53+00:00","dateModified":"2026-07-10T09:06:57+00:00","author":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/#\/schema\/person\/975b6d7eeb97d187ee09624d3c99a1c8"},"breadcrumb":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/#primaryimage","url":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/Efficient-operator-scale-in-European-mobile-markets.png","contentUrl":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/Efficient-operator-scale-in-European-mobile-markets.png","width":1200,"height":628,"caption":"Red and blue image with the GSMA logo, white text \"Efficient operator scale in European mobile markets,\" a \"Read now >\" button, and a digital illustration of Europe with glowing network lines connecting cities."},{"@type":"BreadcrumbList","@id":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/general\/operators-with-greater-scale-deliver-48-more-investment-across-europes-mobile-markets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/"},{"@type":"ListItem","position":2,"name":"Operators with greater scale deliver 48% more investment across Europe\u2019s mobile markets"}]},{"@type":"WebSite","@id":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/#website","url":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/","name":"GSMA Europe","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/#\/schema\/person\/975b6d7eeb97d187ee09624d3c99a1c8","name":"mgalani@gsma.com","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/82d2003e0d39784f57f272f492744f7635f69529b4d9a4d8c8880a72779ce58e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/82d2003e0d39784f57f272f492744f7635f69529b4d9a4d8c8880a72779ce58e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/82d2003e0d39784f57f272f492744f7635f69529b4d9a4d8c8880a72779ce58e?s=96&d=mm&r=g","caption":"mgalani@gsma.com"}}]}},"jetpack_featured_media_url":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/Efficient-operator-scale-in-European-mobile-markets.png","featured_image_url":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2026\/07\/Efficient-operator-scale-in-European-mobile-markets.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-json\/wp\/v2\/posts\/16201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-json\/wp\/v2\/comments?post=16201"}],"version-history":[{"count":10,"href":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-json\/wp\/v2\/posts\/16201\/revisions"}],"predecessor-version":[{"id":16263,"href":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-json\/wp\/v2\/posts\/16201\/revisions\/16263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-json\/wp\/v2\/media\/16207"}],"wp:attachment":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-json\/wp\/v2\/media?parent=16201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-json\/wp\/v2\/categories?post=16201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-json\/wp\/v2\/tags?post=16201"},{"taxonomy":"algolia_discover_type","embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-json\/wp\/v2\/algolia_discover_type?post=16201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}