{"id":7606,"date":"2019-02-14T13:27:10","date_gmt":"2019-02-14T13:27:10","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/?p=7606"},"modified":"2024-05-29T19:22:15","modified_gmt":"2024-05-29T18:22:15","slug":"the-mobile-perspective-on-ai","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/about-us\/regions\/europe\/news\/the-mobile-perspective-on-ai\/","title":{"rendered":"A European Strategy on Artificial Intelligence: The Mobile Industry\u2019s Perspective"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"850\" height=\"350\" src=\"https:\/\/www.youtube.com\/embed\/P1I2hvgSlys\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><em>On January 24, GSMA Europe hosted a\u00a0Mobile Meetings Series discussion on the mobile industry\u2019s perspective on Artificial Intelligence (AI). The event explored, in particular, the extent to which the European Union\u2019s strategy on AI addresses not only the mobile industry\u2019s interests, objectives and concerns but also whether it is sufficient to stay ahead of international competition. This blog provides an overview of the main issues raised during the debate carried out under the Chatham House rule. <\/em><\/p>\n<div id='gallery-1' class='gallery gallery_tiles galleryid-7606 gallery-columns-3 gallery-size-full'><div class='gallery-item' data-micromodal-trigger='modal-1-0'>\n\t\t\t\t\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/1.png\" class=\"attachment-full size-full\" alt=\"A woman in a maroon lace top and patterned scarf sits at a meeting table, speaking to a woman in white with a pearl necklace. Glasses and a jug of juice are on the table. A red and white wall and other people blurred in the background.\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/1.png 1366w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/1-300x169.png 300w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/1-768x432.png 768w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/1-1024x576.png 1024w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/>\n\t\t\t<\/div><div class='gallery-item' data-micromodal-trigger='modal-1-1'>\n\t\t\t\t\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/2.png\" class=\"attachment-full size-full\" alt=\"Two men in business attire sit at a table during a meeting. The man on the right is speaking, gesturing with his hands, while the man on the left sits with his arms crossed, listening attentively. Both wear glasses and are in front of a laptop in a modern office setting.\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/2.png 1366w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/2-300x169.png 300w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/2-768x432.png 768w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/2-1024x576.png 1024w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/>\n\t\t\t<\/div><div class='gallery-item' data-micromodal-trigger='modal-1-2'>\n\t\t\t\t\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/3.png\" class=\"attachment-full size-full\" alt=\"A group of professionally dressed people sit around a conference table set with pastries, fruit, juice, and coffee. They listen attentively. A large screen displays charts and graphs in the background, suggesting a business meeting or seminar.\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/3.png 1366w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/3-300x169.png 300w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/3-768x432.png 768w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/3-1024x576.png 1024w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/>\n\t\t\t<\/div>\n\t\t<\/div>\n\n<p>Artificial intelligence (AI) is reinventing industries and experiences for consumers and business customers in all sectors. The telecommunications sector is one of the industries that will be dramatically transformed, as the combination of AI, 5G and the Internet of Things (IoT) will create an environment of \u2018Intelligent Connectivity.\u2019 This will power the emergence of new devices able to meet users\u2019 needs by applying AI-driven algorithms to anticipate and determine users\u2019 intent, as well as new services from operations and network planning to customer solutions.<\/p>\n<p>The number of potential applications has triggered significant investments in research &amp; development by large technology companies. The global competition on AI, however, is currently led by the US, with China aiming to lead the market by 2030. Participants agreed on Europe\u2019s strengths as regards the development of AI: leading research labs, strong industrial sectors, and a Digital Single Market based on common rules and providing companies with the clarity needed to do business, scale up across borders and encourage investments. To keep up with international competition, participants discussed, among other things, the need for additional investments and AI scientists, as well as the need to encourage and support SME\u2019s to embrace AI technologies.<\/p>\n<div id='gallery-2' class='gallery gallery_tiles galleryid-7606 gallery-columns-3 gallery-size-full'><div class='gallery-item' data-micromodal-trigger='modal-2-0'>\n\t\t\t\t\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/4.png\" class=\"attachment-full size-full\" alt=\"Several people sit around a conference table with nameplates, drinks, and snacks. A woman in the foreground gestures as she speaks. Other attendees listen attentively. The setting is a modern office with glass walls and red decor elements in the background.\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/4.png 1366w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/4-300x169.png 300w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/4-768x432.png 768w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/4-1024x576.png 1024w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/>\n\t\t\t<\/div><div class='gallery-item' data-micromodal-trigger='modal-2-1'>\n\t\t\t\t\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/5.png\" class=\"attachment-full size-full\" alt=\"A man in a blue suit sits at a table, thoughtfully resting his chin on his hand, while listening. Another man, blurred in the background, appears to be writing or reading. A blurry sign behind them reads &quot;Meetings Series.\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/5.png 1366w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/5-300x169.png 300w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/5-768x432.png 768w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/5-1024x576.png 1024w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/>\n\t\t\t<\/div><div class='gallery-item' data-micromodal-trigger='modal-2-2'>\n\t\t\t\t\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/6.png\" class=\"attachment-full size-full\" alt=\"A man with glasses and a beard, wearing a navy blazer, and a woman with long blonde hair in a black top sit at a table with drinks, looking attentively to the left. The background features a red partition and glass walls.\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/6.png 1366w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/6-300x169.png 300w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/6-768x432.png 768w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/6-1024x576.png 1024w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/>\n\t\t\t<\/div>\n\t\t<\/div>\n\n<p>In its 2018 Communication \u2018Artificial Intelligence for Europe,\u2019 the European Commission (EC) laid down a European approach towards AI. The EU strategy promotes a human-centric and values-based approach to AI with the ambition that this ethical approach will become Europe\u2019s edge in the global race for AI leadership. In this respect the group extensively discussed the draft Ethics Guidelines, published by the EC\u2019s High-Level Expert Group on AI (AI HLEG), and which the GSMA has recently endorsed. Participants agreed that a value-based framework is essential for consumers to trust and use the technology. Others however, stressed that the guidelines bear the risk of deterring investors. Finally, participants argued that for the guidelines to be useful for product development or engineering staff, they should provide more technical details and specificity.<\/p>\n<p>AI, combined with 5G and IoT, are the core future technologies for the European industry. Data being the fuel required to develop AI, the availability of large amounts of high quality data was a returning issue throughout the discussion. Some participants wondered whether European industry can gather sufficient amounts of data to develop AI to its full potential. It was noted that not all AI applications require the extraction of large amounts of data, because some AI applications are able to simulate or generate the data needed themselves. The participants consequently explored ways for the industry to make data available, including the introduction of contractual provisions in private contracts, rules facilitating data sharing while recognizing the value of data, and the development of sectoral data sharing platforms.<\/p>\n<div id='gallery-3' class='gallery gallery_tiles galleryid-7606 gallery-columns-3 gallery-size-full'><div class='gallery-item' data-micromodal-trigger='modal-3-0'>\n\t\t\t\t\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/7.png\" class=\"attachment-full size-full\" alt=\"Four adults sit at a conference table, engaged in discussion. The woman in black gestures while speaking to the man in glasses and a suit, who listens intently. Papers, laptops, and drinks are on the table. Two other people listen, and large windows are in the background.\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/7.png 1366w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/7-300x169.png 300w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/7-768x432.png 768w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/7-1024x576.png 1024w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/>\n\t\t\t<\/div><div class='gallery-item' data-micromodal-trigger='modal-3-1'>\n\t\t\t\t\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/9.png\" class=\"attachment-full size-full\" alt=\"A man in a tan sweater gestures while speaking at a table, with a woman in a cream blazer listening beside him. Papers, glasses, and a pitcher are on the table. A large window behind them reveals a blurred cityscape.\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/9.png 1366w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/9-300x169.png 300w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/9-768x432.png 768w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/9-1024x576.png 1024w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/>\n\t\t\t<\/div><div class='gallery-item' data-micromodal-trigger='modal-3-2'>\n\t\t\t\t\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/8.png\" class=\"attachment-full size-full\" alt=\"A woman with straight red hair and a man in a navy blazer sit side by side at a table with red coffee cups and glasses. Both look attentively to their right. A window behind them shows an urban scene with buildings.\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/8.png 1366w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/8-300x169.png 300w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/8-768x432.png 768w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2019\/01\/8-1024x576.png 1024w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/>\n\t\t\t<\/div>\n\t\t<\/div>\n\n<p>Participants finally discussed the extent to which the EU legal framework addresses the needs of the mobile industry. In their efforts to regulate AI, participants agreed that the EC should focus on the use and further development of existing legislation, rather than the introduction of new legislative measures. In the adoption of new guidelines and soft law, the EU should provide the industry with more clarity on the implementation and practical implications of the measures. Furthermore, participants believe European and national legislators should involve innovators from industry, as well as Member States in the drafting of any new rules. As an example of the EC-member state collaboration participants support, they pointed to the coordinated plan on AI called \u2018Made in Europe \u2019 launched in December 2018.<br \/>\nParticipants concluded that Europe\u2019s success stories about AI development currently do not receive much attention. The EU should therefore showcase successful outcomes and leverage the diversity. Key actors, including EU institutions, Member States and industry should collaborate and align their interests to develop a flourishing AI ecosystem. Only then, will the EU be able to realize its ambition to become globally competitive based on a trustworthy AI strategy.<\/p>\n<div id='gallery-4' class='gallery gallery_tiles galleryid-7606 gallery-columns-2 gallery-size-medium'><div class='gallery-item' data-micromodal-trigger='modal-4-0'>\n\t\t\t\t<a href='https:\/\/www.gsma.com\/IC\/' >\n\t\t<dd class='wp-caption-text gallery-caption'  id='gallery-4-0'>\n\t\t\t<div class='caption-text'>Intelligent Connectivity<\/div>\n\t\t\t\n\t\t<\/dd><\/a>\n\t\t\t\t<a class='image_link' href='https:\/\/www.gsma.com\/IC\/' ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"148\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2018\/12\/IntConnectivity_web-300x148.png\" class=\"attachment-medium size-medium\" alt=\"A man in a suit uses a smartphone on the left. The background features digital graphics of city buildings, colored light waves, and technology elements. Large text reads \u201cINTELLIGENT CONNECTIVITY\u201d and below, smaller text says \u201cTHE FUSION OF 5G, AI AND IoT.\u201d.\" aria-describedby=\"gallery-4-0\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2018\/12\/IntConnectivity_web-300x148.png 300w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2018\/12\/IntConnectivity_web-768x378.png 768w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2018\/12\/IntConnectivity_web-e1543851332828.png 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><div class='gallery-item' data-micromodal-trigger='modal-4-1'>\n\t\t\t\t<a href='https:\/\/www.mwcbarcelona.com\/' >\n\t\t<dd class='wp-caption-text gallery-caption'  id='gallery-4-1'>\n\t\t\t<div class='caption-text'>MWC19 Barcelona<\/div>\n\t\t\t\n\t\t<\/dd><\/a>\n\t\t\t\t<a class='image_link' href='https:\/\/www.mwcbarcelona.com\/' ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"145\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2018\/12\/IntConnectivity-300x145.png\" class=\"attachment-medium size-medium\" alt=\"A glowing, spherical digital shape in purple and pink hues floats on a dark background. The words &quot;Intelligent Connectivity&quot; are boldly centered in white, partially obscured by the shape&#039;s shimmering, dotted pattern.\" aria-describedby=\"gallery-4-1\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2018\/12\/IntConnectivity-300x145.png 300w, https:\/\/www.gsma.com\/about-us\/regions\/europe\/wp-content\/uploads\/2018\/12\/IntConnectivity.png 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\n<hr \/>\n<p><strong>Hosted in our offices, the Mobile Meetings Series are small scale \u2013 but big scope \u2013 invitation only events for the Brussels public policy audience. Join us for a different take on the main issues affecting the mobile communications industry and its place in Europe\u2019s information society.<\/strong><\/p>\n<p><strong><a href=\"https:\/\/twitter.com\/search?q=gsmamms&amp;src=typd\" target=\"_blank\" rel=\"noopener\">Follow the discussion on Twitter #GSMAmms<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.youtube.com\/playlist?list=PLj1MyDu3jckpqE0sdryN92719OJaJ8TQs\" target=\"_blank\" rel=\"noopener\">Take a look at our previous events<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On January 24, GSMA Europe hosted a\u00a0Mobile Meetings Series discussion on the mobile industry\u2019s perspective on Artificial Intelligence (AI). The event explored, in particular, the extent to which the European Union\u2019s strategy on AI addresses not only the mobile industry\u2019s interests, objectives and concerns but also whether it is sufficient to stay ahead of international [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":7733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"algolia_discover_type":[5018],"class_list":["post-7606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","algolia_discover_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A European Strategy on Artificial Intelligence: The Mobile Industry\u2019s Perspective - GSMA Europe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/europe\/news\/the-mobile-perspective-on-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A European Strategy on Artificial Intelligence: The Mobile Industry\u2019s Perspective\" \/>\n<meta property=\"og:description\" content=\"On January 24, GSMA Europe hosted a\u00a0Mobile Meetings Series discussion on the mobile industry\u2019s perspective on Artificial Intelligence (AI). 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