{"id":42503,"date":"2018-01-01T15:05:14","date_gmt":"2018-01-01T15:05:14","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/gsma_resources\/contenido-local\/"},"modified":"2018-01-01T15:05:14","modified_gmt":"2018-01-01T15:05:14","slug":"contenido-local","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/es\/gsma_resources\/contenido-local\/","title":{"rendered":"La falta de contenido local relevante es la principal barrera a vencer"},"content":{"rendered":"<p>En la actualidad, el entorno del mercado m\u00f3vil latinoamericano est\u00e1 enfocado en el crecimiento de internet m\u00f3vil y en el cambio de conductas hacia el acceso y la interacci\u00f3n digital. Casi la mitad de la poblaci\u00f3n de la regi\u00f3n cuenta hoy con una suscripci\u00f3n a internet m\u00f3vil. Aunque este porcentaje es menor que el total de suscripciones m\u00f3viles en la regi\u00f3n\u00a0(48% versus 69%), se espera que la penetraci\u00f3n aumente a 66% para el a\u00f1o 2020 dado el r\u00e1pido crecimiento que est\u00e1 experimentando.<\/p>\n<p>La mayor barrera de acceso a Internet m\u00f3vil para los no conectados es la falta de relevancia de internet, especialmente de\u00a0<strong>la ausencia de contenido local<\/strong>. Lo ir\u00f3nico de esta situaci\u00f3n es que, por lo general, es el mismo contenido el que impulsa el crecimiento en el uso de internet entre los usuarios m\u00f3viles actuales, pero existe una arraigada percepci\u00f3n entre los no usuarios \u2013 entre 40% y 50% de los adultos \u2013 que lo que est\u00e1 disponible no es relevante en gran medida para su posible experiencia digital.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i2.wp.com\/stg.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/08\/infografia-01.png?resize=595%2C313\" alt=\"infografia-01\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la actualidad, el entorno del mercado m\u00f3vil latinoamericano est\u00e1 enfocado en el crecimiento de internet m\u00f3vil y en el cambio de conductas hacia el acceso y la interacci\u00f3n digital. Casi la mitad de la poblaci\u00f3n de la regi\u00f3n cuenta hoy con una suscripci\u00f3n a internet m\u00f3vil. Aunque este porcentaje es menor que el total [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"image":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2018\/01\/Screenshot-2019-02-15-at-18.34.15.png","json":{"gsma_resources_type":"Document","gsma_resources_thumb":"[30586]","gsma_resources_file":"[]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":null,"gsma_resources_image":"[]","gsma_resources_url":"\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/05\/report-content_latam_shift_local-8-ES.pdf","gsma_resources_date":"01\/01\/2018","gsma_resources_button":"Download"}},"tags":[],"resource_categories":[],"algolia_discover_type":[],"class_list":["post-42503","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La falta de contenido local relevante es la principal barrera a vencer | GSMA Am\u00e9rica Latina y el Caribe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/es\/gsma_resources\/contenido-local\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La falta de contenido local relevante es la principal barrera a vencer\" \/>\n<meta property=\"og:description\" content=\"En la actualidad, el entorno del mercado m\u00f3vil latinoamericano est\u00e1 enfocado en el crecimiento de internet m\u00f3vil y en el cambio de conductas hacia el acceso y la interacci\u00f3n digital. 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