{"id":11539,"date":"2015-10-29T10:37:59","date_gmt":"2015-11-04T17:29:35","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/?p=11539"},"modified":"2015-11-09T15:22:28","modified_gmt":"2015-11-09T15:22:28","slug":"potencial-mconnect-futurecom2015","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/es\/potencial-mconnect-futurecom2015\/","title":{"rendered":"La GSMA demostr\u00f3 el potencial de la soluci\u00f3n de autenticaci\u00f3n digital Mobile Connect durante Futurecom 2015"},"content":{"rendered":"<p>M\u00e1s de 14 mil participantes de 50 pa\u00edses se reunieron del 26 al 29 en Sao Paulo para Futurecom 2015, el evento regional m\u00e1s importante de la industria TIC latinoamericana. Y la GSMA tuvo una fuerte presencia en el evento con su stand que sirvi\u00f3 como punto de encuentro para los representantes de los operadores m\u00f3viles y el ecosistema m\u00f3vil presentes en Brasil.<\/p>\n<p>En el stand de la GSMA en Futurecom 2015, se pudo probar en vivo Mobile Connect, la soluci\u00f3n de autenticaci\u00f3n digital que permite al usuario acceder a servicios online a trav\u00e9s de su dispositivo m\u00f3vil sin necesidad de utilizar su informaci\u00f3n personal o de recordar decenas de contrase\u00f1as. <a href=\"https:\/\/mobileconnect.io\/\" target=\"_blank\">Mobile Connect<\/a> ser\u00e1 el nuevo est\u00e1ndar de autenticaci\u00f3n e identidad digital ya que permite a los operadores m\u00f3viles ofrecer a sus usuarios un sistema de acceso m\u00e1s seguro, preservando su privacidad.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Rw4AQ6JI_kc\" height=\"363\" width=\"635\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Durante el panel \u201cNegocio Digital: \u00bfcu\u00e1les son los retos y los pr\u00f3ximos pasos?\u201d, el Director de Strategic Engagement de la GSMA, Valter Wolf resalt\u00f3 la importancia de esta soluci\u00f3n para simplificar las transacciones online, garantizar su seguridad y, as\u00ed, estimular el comercio m\u00f3vil. \u201cMobile Connect combina el n\u00famero de tel\u00e9fono m\u00f3vil del usuario y un PIN para verificar y autenticar su identidad, sin que ning\u00fan dato personal sea compartido\u201d, explic\u00f3.<\/p>\n<p>Tamb\u00eden estuvo presente en Futurecom 2015 Jos\u00e9 Antonio Aranda, Director de Tecnolog\u00eda de la GSMA para Am\u00e9rica Latina, quien brind\u00f3 algunos resultados de las investigaciones llevadas a cabo por la GSMA en China, Estados Unidos y Europa. Seg\u00fan los reportes, el 87% de los encuestados preferir\u00eda una \u00fanica contrase\u00f1a para recordar, mientras que el 86% admiti\u00f3 haber abandonado un sitio cuando se le ha solicitado registrarse. A su vez, un 86% asegur\u00f3 estar preocupado por su seguridad cuando est\u00e1 en l\u00ednea.<\/p>\n<p>Mobile Connect proporciona un acceso sencillo y seguro a los servicios en l\u00ednea, independientemente del dispositivo (tel\u00e9fono, tablet o PC) o el operador. \u201cLa GSMA conf\u00eda en el \u00e9xito de esta soluci\u00f3n innovadora y proyecta tener el servicio disponible para mil millones de usuarios en todo el mundo cuando se realice el Mobile World Congress 2016 en Barcelona durante febrero\u201d, asegur\u00f3 Aranda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s de 14 mil participantes de 50 pa\u00edses se reunieron del 26 al 29 en Sao Paulo para Futurecom 2015, el evento regional m\u00e1s importante &#8230;<\/p>\n","protected":false},"author":14,"featured_media":11540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[58,45],"tags":[],"algolia_discover_type":[],"class_list":["post-11539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-es","category-newsspa"],"yoast_head":"<!-- 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pa\u00edses se reunieron del 26 al 29 en Sao Paulo para Futurecom 2015, el evento regional m\u00e1s importante ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/es\/potencial-mconnect-futurecom2015\/\" \/>\n<meta property=\"og:site_name\" content=\"GSMA Am\u00e9rica Latina y el Caribe\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-04T17:29:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-09T15:22:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america\/wp-content\/uploads\/2015\/11\/FUTURECOM_650x320.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cesar Salvucci\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gsma\" \/>\n<meta name=\"twitter:site\" content=\"@gsma\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cesar Salvucci\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La GSMA demostr\u00f3 el potencial de la soluci\u00f3n de autenticaci\u00f3n digital Mobile Connect durante Futurecom 2015 | GSMA Am\u00e9rica Latina y el Caribe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/es\/potencial-mconnect-futurecom2015\/","og_locale":"es_ES","og_type":"article","og_title":"La GSMA demostr\u00f3 el potencial de la soluci\u00f3n de autenticaci\u00f3n 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