{"id":42397,"date":"2018-01-01T15:05:14","date_gmt":"2018-01-01T15:05:14","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/gsma_resources\/a-falta-de-conteudo-local\/"},"modified":"2018-01-01T15:05:14","modified_gmt":"2018-01-01T15:05:14","slug":"a-falta-de-conteudo-local","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/gsma_resources\/a-falta-de-conteudo-local\/","title":{"rendered":"A falta de conte\u00fado local relevante \u00e9 a principal barreira a ser vencida"},"content":{"rendered":"<p>Atualmente, o ambiente do mercado m\u00f3vel latino-americano est\u00e1 focado no crescimento da Internet m\u00f3vel e na mudan\u00e7a de comportamentos no \u00e2mbito do acesso e da intera\u00e7\u00e3o digital. Quase metade da popula\u00e7\u00e3o da regi\u00e3o tem agora uma assinatura de Internet m\u00f3vel. Embora esse percentual seja menor do que o total de assinaturas m\u00f3veis na regi\u00e3o, o relat\u00f3rio Connected Society aponta a import\u00e2ncia dos conte\u00fados (48% versus 69%), e espera-se que sua penetra\u00e7\u00e3o aumente em at\u00e9 66% at\u00e9 2020, dado o r\u00e1pido crescimento que est\u00e1 sendo experimentado.<\/p>\n<p>A maior barreira para o acesso \u00e0 Internet m\u00f3vel para os n\u00e3o conectados \u00e9 a falta de relev\u00e2ncia da Internet, especialmente da aus\u00eancia de conte\u00fado local. A ironia desta situa\u00e7\u00e3o \u00e9 que, em geral, \u00e9 esse mesmo conte\u00fado o que impulsiona o crescimento do uso da Internet entre os usu\u00e1rios m\u00f3veis atuais, mas h\u00e1 uma percep\u00e7\u00e3o arraigada entre os usu\u00e1rios \u2013 entre 40% e 50% do adultos \u2013 que o que est\u00e1 dispon\u00edvel \u00e9 em grande parte irrelevante para sua poss\u00edvel experi\u00eancia digital.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/stg.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/08\/infografia-01-1.png?resize=595%2C328\" alt=\"infografia-01\" width=\"655\" height=\"361\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atualmente, o ambiente do mercado m\u00f3vel latino-americano est\u00e1 focado no crescimento da Internet m\u00f3vel e na mudan\u00e7a de comportamentos no \u00e2mbito do acesso e da intera\u00e7\u00e3o digital. Quase metade da popula\u00e7\u00e3o da regi\u00e3o tem agora uma assinatura de Internet m\u00f3vel. Embora esse percentual seja menor do que o total de assinaturas m\u00f3veis na regi\u00e3o, o [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"image":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2018\/01\/Screenshot-2019-02-15-at-18.34.15.png","json":{"gsma_resources_type":"Document","gsma_resources_thumb":"[30586]","gsma_resources_file":"[]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":null,"gsma_resources_image":"[]","gsma_resources_url":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/05\/report-content_latam_shift_local-8-ES.pdf","gsma_resources_date":"01\/01\/2018","gsma_resources_button":"Download"}},"tags":[],"resource_categories":[],"algolia_discover_type":[],"class_list":["post-42397","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A falta de conte\u00fado local relevante \u00e9 a principal barreira a ser vencida - GSMA Latin America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/gsma_resources\/a-falta-de-conteudo-local\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A falta de conte\u00fado local relevante \u00e9 a principal barreira a ser vencida\" \/>\n<meta property=\"og:description\" content=\"Atualmente, o ambiente do mercado m\u00f3vel latino-americano est\u00e1 focado no crescimento da Internet m\u00f3vel e na mudan\u00e7a de comportamentos no \u00e2mbito do acesso e da intera\u00e7\u00e3o digital. 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