{"id":13234,"date":"2016-05-06T12:52:47","date_gmt":"2016-05-09T02:00:37","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/?p=13234"},"modified":"2026-01-13T09:30:57","modified_gmt":"2026-01-13T09:30:57","slug":"o-programa-personal-data-da-gsma","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/o-programa-personal-data-da-gsma\/","title":{"rendered":"O programa Personal Data da GSMA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Conforme a economia digital se expande, tanto indiv\u00edduos como empresas t\u00eam buscado formas f\u00e1ceis de intera\u00e7\u00e3o online sem comprometer a seguran\u00e7a e a privacidade. Baseado nos \u00eaxitos e conhecimentos estrat\u00e9gicos do programa de Mobile Identity da GSMA, o Personal Data tem como objetivo ajudar os provedores de servi\u00e7os digitais e os consumidores a encontrarem um equil\u00edbrio ideal entre privacidade, seguran\u00e7a e conveni\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alinhado com os objetivos do Comit\u00ea da GSMA, o programa e as suas operadoras s\u00f3cias trabalham juntas para trazer ao mercado solu\u00e7\u00f5es de identidade digital que proporcionam uma experi\u00eancia segura, cont\u00ednua e conveniente para o consumidor, uma interface de usu\u00e1rio consistente e de f\u00e1cil acesso ao ecossistema de identifica\u00e7\u00e3o digital.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-apresentando-mobile-connect\">Apresentando Mobile Connect<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Desenvolvido pela GSMA e suas operadoras parceiras, Mobile Connect \u00e9 uma solu\u00e7\u00e3o de log-in universal, conveniente e seguro que protege a sua privacidade. Ao usufruir&nbsp; da seguran\u00e7a inerente aos dispositivos m\u00f3veis utilizados pelos consumidores, Mobile Connect pode fornecer autentica\u00e7\u00e3o em diversos n\u00edveis de seguran\u00e7a e em qualquer dispositivo (PC, celular ou tablet). Mobile Connect reduz a necessidade de os consumidores se lembrarem de v\u00e1rios nomes de usu\u00e1rios e senhas, diminuindo assim a probabilidade de transa\u00e7\u00f5es abandonados e aumentando as vendas para empresas on-line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div id=\"video-wrap-1\" class=\"gsma-vid-wrap wrap-theo respond\" data-width=\"620\" data-height=\"345\" data-image=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/06\/videocover-MC-testimonialtasa-320.jpg\" data-mute=\"false\" data-controls=\"true\" data-start-level=\"3\" data-miid=\"119559264\" data-fid=\"0000116234130\"><div class=\"gsmavideo\" id=\"ys1\" data-link=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/playManifest\/entryId\/0_gcg2tntb\/format\/applehttp\/protocol\/https\/a.m3u8\" data-poster=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/06\/videocover-MC-testimonialtasa-320.jpg\" style=\"width:100%;height:auto;\" controls=\"controls\" loop=\"true\" data-poster=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/06\/videocover-MC-testimonialtasa-320.jpg\"><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conforme a economia digital se expande, tanto indiv\u00edduos como empresas t\u00eam buscado formas f\u00e1ceis de intera\u00e7\u00e3o online sem comprometer a seguran\u00e7a e a privacidade. Baseado nos \u00eaxitos e conhecimentos estrat\u00e9gicos do programa de Mobile Identity da GSMA, o Personal Data tem como objetivo ajudar os provedores de servi\u00e7os digitais e os consumidores a encontrarem um [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[36],"tags":[],"algolia_discover_type":[],"class_list":["post-13234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O programa Personal Data da GSMA | GSMA Latin America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/o-programa-personal-data-da-gsma\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O programa Personal Data da GSMA | GSMA Latin America\" \/>\n<meta property=\"og:description\" content=\"Conforme a economia digital se expande, tanto indiv\u00edduos como empresas t\u00eam buscado formas f\u00e1ceis de intera\u00e7\u00e3o online sem comprometer a seguran\u00e7a e a privacidade. Baseado nos \u00eaxitos e conhecimentos estrat\u00e9gicos do programa de Mobile Identity da GSMA, o Personal Data tem como objetivo ajudar os provedores de servi\u00e7os digitais e os consumidores a encontrarem um [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/o-programa-personal-data-da-gsma\/\" \/>\n<meta property=\"og:site_name\" content=\"GSMA Latin America\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-09T02:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-13T09:30:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america\/wp-content\/uploads\/2016\/06\/featimg-MC-1-PT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tskinner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gsma\" \/>\n<meta name=\"twitter:site\" content=\"@gsma\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"tskinner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"O programa Personal Data da GSMA | GSMA Latin America","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/o-programa-personal-data-da-gsma\/","og_locale":"pt_BR","og_type":"article","og_title":"O programa Personal Data da GSMA | GSMA Latin America","og_description":"Conforme a economia digital se expande, tanto indiv\u00edduos como empresas t\u00eam buscado formas f\u00e1ceis de intera\u00e7\u00e3o online sem comprometer a seguran\u00e7a e a privacidade. Baseado nos \u00eaxitos e conhecimentos estrat\u00e9gicos do programa de Mobile Identity da GSMA, o Personal Data tem como objetivo ajudar os provedores de servi\u00e7os digitais e os consumidores a encontrarem um [&hellip;]","og_url":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/o-programa-personal-data-da-gsma\/","og_site_name":"GSMA Latin America","article_published_time":"2016-05-09T02:00:37+00:00","article_modified_time":"2026-01-13T09:30:57+00:00","og_image":[{"width":650,"height":320,"url":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america\/wp-content\/uploads\/2016\/06\/featimg-MC-1-PT.jpg","type":"image\/jpeg"}],"author":"tskinner","twitter_card":"summary_large_image","twitter_creator":"@gsma","twitter_site":"@gsma","twitter_misc":{"Escrito por":"tskinner","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/o-programa-personal-data-da-gsma\/#article","isPartOf":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/o-programa-personal-data-da-gsma\/"},"author":{"name":"tskinner","@id":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/#\/schema\/person\/c3fabbd94571037adefc525b0dec1fc3"},"headline":"O programa Personal Data da GSMA","datePublished":"2016-05-09T02:00:37+00:00","dateModified":"2026-01-13T09:30:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/o-programa-personal-data-da-gsma\/"},"wordCount":246,"publisher":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/#organization"},"image":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/o-programa-personal-data-da-gsma\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/06\/featimg-MC-1-PT.jpg","articleSection":["N\u00e3o categorizado"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/o-programa-personal-data-da-gsma\/","url":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/o-programa-personal-data-da-gsma\/","name":"O programa Personal Data da GSMA | GSMA Latin America","isPartOf":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/o-programa-personal-data-da-gsma\/#primaryimage"},"image":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/o-programa-personal-data-da-gsma\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/06\/featimg-MC-1-PT.jpg","datePublished":"2016-05-09T02:00:37+00:00","dateModified":"2026-01-13T09:30:57+00:00","inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/o-programa-personal-data-da-gsma\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/o-programa-personal-data-da-gsma\/#primaryimage","url":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/06\/featimg-MC-1-PT.jpg","contentUrl":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/06\/featimg-MC-1-PT.jpg","width":650,"height":320},{"@type":"WebSite","@id":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/#website","url":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/","name":"GSMA Latin America and the Caribbean","description":"GSMA Latin America and the Caribbean","publisher":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/#organization","name":"GSMA","url":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/09\/GSMA-Logo-Red-RGB_square.jpg","contentUrl":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/09\/GSMA-Logo-Red-RGB_square.jpg","width":600,"height":600,"caption":"GSMA"},"image":{"@id":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/gsma"]},{"@type":"Person","@id":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/#\/schema\/person\/c3fabbd94571037adefc525b0dec1fc3","name":"tskinner","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/599006af04a788c71b0d376c8f0ecade657ce58a9ba538aa56461964313de011?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/599006af04a788c71b0d376c8f0ecade657ce58a9ba538aa56461964313de011?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/599006af04a788c71b0d376c8f0ecade657ce58a9ba538aa56461964313de011?s=96&d=mm&r=g","caption":"tskinner"}}]}},"jetpack_publicize_connections":[],"featured_image_url":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/06\/featimg-MC-1-PT.jpg","jetpack_shortlink":"https:\/\/wp.me\/p3mooC-3rs","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/06\/featimg-MC-1-PT.jpg","_links":{"self":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/wp-json\/wp\/v2\/posts\/13234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/wp-json\/wp\/v2\/comments?post=13234"}],"version-history":[{"count":5,"href":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/wp-json\/wp\/v2\/posts\/13234\/revisions"}],"predecessor-version":[{"id":47955,"href":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/wp-json\/wp\/v2\/posts\/13234\/revisions\/47955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/wp-json\/wp\/v2\/media\/13723"}],"wp:attachment":[{"href":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/wp-json\/wp\/v2\/media?parent=13234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/wp-json\/wp\/v2\/categories?post=13234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/wp-json\/wp\/v2\/tags?post=13234"},{"taxonomy":"algolia_discover_type","embeddable":true,"href":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/pt-br\/wp-json\/wp\/v2\/algolia_discover_type?post=13234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}