As Corporate Communications & Advocacy Marketing Director, Paula leads overall communication activities supporting the organization\u2019s advocacy mission and strategic goals in Latin America, the Caribbean and North America.<\/p>\n
Paula joined the GSMA in 2014 to establish the ‘We Care’ industry reputation campaign bringing together the mobile industry\u00a0and Latin American governments to advance the UN Sustainable Development Goals and drive digital inclusion across the region. She strongly advocates for digital inclusion, gender equality and diversity, leading to a better and sustainable future. In 2019 she represented the GSMA as Topic Chair for Digital Inclusion within the W20 (Women 20) group, which advises the G20 member states.<\/p>\n
Recognitions in her career include an EIKON award for excellence in Corporate Communication, the UPWARD award given to women committed to gender equality, and recognition from the Organization of American States (OAS) and the Women Economic Forum for the implementation of the GSMA Tech4Girls initiative in Latin America.<\/p>\n
Before joining the GSMA, Paula held progressive communications and marketing positions in companies such as British Telecom (formerly known in Argentina as Comsat Lockheed Martin), Pamar Jacques Whitford, Reader\u2019s Digest, and ProM\u00e9xico, the Mexican Federal Government agency responsible for attracting foreign investment. Paula holds a BA in Public Relations and post-graduate studies in marketing communications, political marketing, digital businesses and digital transformation.<\/p>\n","protected":false},"excerpt":{"rendered":"
As Corporate Communications & Advocacy Marketing Director, Paula leads overall communication activities supporting the organization\u2019s advocacy mission and strategic goals in Latin America, the Caribbean and North America. Paula joined the GSMA in 2014 to establish the ‘We Care’ industry reputation campaign bringing together the mobile industry\u00a0and Latin American governments to advance the UN Sustainable […]<\/p>\n","protected":false},"author":3,"template":"","meta":{"image":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2019\/01\/4.png","json":{"gsma_people_company":"GSMA","gsma_people_headshot":"[42878]","gsma_people_job":"Director Corporate Communications & Advocacy Marketing, Americas","gsma_people_member":"0","gsma_people_email":"","gsma_people_website":"","gsma_people_twitter":"https:\/\/x.com\/soyPaulaFerrari","gsma_people_facebook":"","gsma_people_linkedin":"https:\/\/www.linkedin.com\/in\/ferraripaula\/","gsma_people_authored":"","gsma_people_page":true,"gsma_people_old_id":"26590"},"cats":["latin-america-team"]},"person_categories":[9093],"class_list":["post-41836","gsma_theme_people","type-gsma_theme_people","status-publish","hentry","person_categories-latin-america-team"],"yoast_head":"\n