{"id":42345,"date":"2011-07-11T13:44:37","date_gmt":"2011-07-11T13:44:37","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/gsma_resources\/mobile-money-in-latin-america-a-case-study-of-tigo-paraguay\/"},"modified":"2011-07-11T13:44:37","modified_gmt":"2011-07-11T13:44:37","slug":"mobile-money-in-latin-america-a-case-study-of-tigo-paraguay","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/gsma_resources\/mobile-money-in-latin-america-a-case-study-of-tigo-paraguay\/","title":{"rendered":"Mobile Money in Latin America: A case study of Tigo Paraguay"},"content":{"rendered":"<p><strong>Authors<\/strong>: Camilo Tellez and M. Yasmina McCarty<\/p>\n<p>This case study begins with a summary of the Paraguayan mobile financial ecosystem, highlighting the favourable conditions which have contributed to the development of Mobile Money. It then examines the key success factors of Tigo\u2019s Mobile Money product such as deep market knowledge, successful distribution network, effective marketing tactics, and collaboration with an aligned bank partner.<\/p>\n<p>Paraguay is one of the poorest countries in Latin America, with high levels of financial inequality and rural areas suffering from inadequate access to education and financial services. However, this small country has led the region in its development of Mobile Money services. It is the only country in Latin America where the two largest operators, Tigo and Personal, both have live Mobile Money platforms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"latammoeng1.jpg\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2012\/07\/tigopic.png\" alt=\"\" width=\"118\" height=\"155\" \/><\/p>\n<h3>PDF Downloads<\/h3>\n<ul>\n<li class=\"pdf\"><a href=\"\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2011\/07\/tigopyenfinal.pdf\" target=\"_blank\" rel=\"noopener\">Download Full Report \u2013 English (PDF)<\/a><\/li>\n<li class=\"pdf\"><a href=\"\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2011\/07\/tigopy_esp_finalsingle.pdf\" target=\"_blank\" rel=\"noopener\">Descargar Reporte Completo \u2013 Espa\u00f1ol (PDF)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Authors: Camilo Tellez and M. Yasmina McCarty This case study begins with a summary of the Paraguayan mobile financial ecosystem, highlighting the favourable conditions which have contributed to the development of Mobile Money. It then examines the key success factors of Tigo\u2019s Mobile Money product such as deep market knowledge, successful distribution network, effective marketing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"image":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2011\/07\/tigopic.png","json":{"gsma_resources_type":"Document","gsma_resources_thumb":"[29858]","gsma_resources_file":"[]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":null,"gsma_resources_image":"[]","gsma_resources_url":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2011\/07\/tigopyenfinal.pdf","gsma_resources_date":"11\/07\/2011","gsma_resources_button":"Download"}},"tags":[],"resource_categories":[9158,9156],"algolia_discover_type":[13726],"class_list":["post-42345","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","resource_categories-resources","resource_categories-resources-eng","algolia_discover_type-resource"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobile Money in Latin America: A case study of Tigo Paraguay | GSMA Latin America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/gsma_resources\/mobile-money-in-latin-america-a-case-study-of-tigo-paraguay\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Money in Latin America: A case study of Tigo Paraguay\" \/>\n<meta property=\"og:description\" content=\"Authors: Camilo Tellez and M. Yasmina McCarty This case study begins with a summary of the Paraguayan mobile financial ecosystem, highlighting the favourable conditions which have contributed to the development of Mobile Money. It then examines the key success factors of Tigo\u2019s Mobile Money product such as deep market knowledge, successful distribution network, effective marketing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/gsma_resources\/mobile-money-in-latin-america-a-case-study-of-tigo-paraguay\/\" \/>\n<meta property=\"og:site_name\" content=\"GSMA Latin America\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america\/wp-content\/uploads\/2012\/07\/tigopic.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@gsma\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mobile Money in Latin America: A case study of Tigo Paraguay | GSMA Latin America","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/gsma_resources\/mobile-money-in-latin-america-a-case-study-of-tigo-paraguay\/","og_locale":"en_US","og_type":"article","og_title":"Mobile Money in Latin America: A case study of Tigo Paraguay","og_description":"Authors: Camilo Tellez and M. 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