{"id":44320,"date":"2024-09-11T21:08:37","date_gmt":"2024-09-11T20:08:37","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/fair-share\/"},"modified":"2024-12-20T15:54:01","modified_gmt":"2024-12-20T15:54:01","slug":"fair-share","status":"publish","type":"page","link":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/fair-share\/","title":{"rendered":"Fair share in Latin America"},"content":{"rendered":"\n<div class=\"wp-block-gsma-cover cover_block gsma-load-hidden\">\n<div class=\"wp-block-cover is-light cover_container load-hidden\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-gsma-black-background-color has-background-dim-10 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"430\" class=\"wp-block-cover__image-background wp-image-44041\" alt=\"Una persona con el pelo corto y perilla mira su tel\u00e9fono inteligente. Lleva una camiseta verde claro y est\u00e1 sentada al aire libre, con una planta y un muro de piedra al fondo.\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/09\/Diseno-sin-titulo-26.png\" data-object-fit=\"cover\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/09\/Diseno-sin-titulo-26.png 1440w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/09\/Diseno-sin-titulo-26-300x90.png 300w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/09\/Diseno-sin-titulo-26-1024x306.png 1024w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/09\/Diseno-sin-titulo-26-768x229.png 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading cover_title\" id=\"h-fair-share\">Fair Share<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-efficient-use-nbsp-of-nbsp-mobile-networks-in-latin-america\">Efficient use&nbsp;of&nbsp;mobile networks in Latin America<\/h3>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Between 2016 and 2023, mobile network traffic in the region increased fourteenfold. Looking ahead, total traffic will continue to grow year after year, with annual growth rates expected to increase as well. This rise will be driven primarily by intensive video consumption, as well as new formats like augmented reality and artificial intelligence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The growth in traffic will put pressure on network capacity, a public and limited resource that is currently used intensively by a small group of companies at no cost.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns with-colour gsma-block_updates_slider_container is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-gsma-block-number number-block_container\" style=\"font-size:undefinedpx\"><div class=\"number-prepend\"><\/div><div class=\"number js-odometer odometer odometer-auto-theme\" data-odovalue=\"3\" data-odostart=\"0\"><\/div><div class=\"number-append\"><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">companies -Meta, Alphabet (Google), and TikTok- concentrate mobile traffic in Latin America.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Source: <a href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/gsma_resources\/mobile-network-usage-latin-america\/\">GSMA Intelligence<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-gsma-block-number number-block_container\" style=\"font-size:undefinedpx\"><div class=\"number-prepend\"><\/div><div class=\"number js-odometer odometer odometer-auto-theme\" data-odovalue=\"70\" data-odostart=\"0\"><\/div><div class=\"number-append\">%<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">of total mobile download traffic in the region is generated by these three companies.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Source: <a href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/gsma_resources\/mobile-network-usage-latin-america\/\">GSMA Intelligence<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-gsma-block-number number-block_container\" style=\"font-size:undefinedpx\"><div class=\"number-prepend\"><\/div><div class=\"number js-odometer odometer odometer-auto-theme\" data-odovalue=\"30\" data-odostart=\"0\"><\/div><div class=\"number-append\">%<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">of the traffic from these companies can be unsolicited, such as ads and auto-play videos.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Source: <a href=\"https:\/\/www.researchgate.net\/publication\/346468268_Characterisation_of_Unsolicited_Traffic_Advertisements_in_Mobile_Devices\">University of Braga<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">By not facing pricing signals for using networks, major traffic generators have no incentive to use them efficiently. Unsolicited traffic (such as auto-play videos and ads) or traffic that is not optimized (such as videos in resolutions higher than what devices support) is monetized by companies but negatively impacts user experience, the environment, and network capacity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fair share proposal advocates establishing a mechanism where major traffic generators contribute to the financing and maintenance of mobile networks to incentivize more efficient use of this vital resource for the digital future.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-tiles-2-col tiles-2-col_block gsma-load-hidden\">\n<div class=\"wp-block-columns tiles-2-col_columns gsma-load-hidden load-hidden is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column tiles-2-col_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"300\" class=\"wp-block-cover__image-background wp-image-44820\" alt=\"\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/12\/Servidores_532_300.png\" data-object-fit=\"cover\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/12\/Servidores_532_300.png 532w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/12\/Servidores_532_300-300x169.png 300w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" id=\"h-large-traffic-generators-and-network-usage-myths-and-realities\">Large traffic generators and network usage: myths and realities<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/gsma_resources\/ltgs_myths_and_realities\/\">Download report<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column tiles-2-col_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"706\" class=\"wp-block-cover__image-background wp-image-44439\" alt=\"A man in a denim shirt and a woman with curly hair are standing outdoors, smiling at a phone the man is holding. They appear to be in a sunny urban setting with buildings in the background.\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/10\/GSMA-Fair-Share-reporte.png\" style=\"object-position:53% 47%\" data-object-fit=\"cover\" data-object-position=\"53% 47%\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/10\/GSMA-Fair-Share-reporte.png 720w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/10\/GSMA-Fair-Share-reporte-300x294.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" id=\"h-mobile-network-usage-in-latin-america-current-data-traffc-and-forecasts\">Mobile network usage in Latin America. Current data traffc and forecasts <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/gsma_resources\/mobile-network-usage-latin-america\/\">Download report<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column tiles-2-col_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-gsma-black-background-color has-background-dim-40 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-43698\" alt=\"Una mujer de pelo largo y oscuro est\u00e1 sentada en una habitaci\u00f3n bien iluminada, sonriendo mientras mira su tel\u00e9fono. Lleva una camisa azul claro. La luz del sol entra a raudales por las grandes ventanas que tiene detr\u00e1s. El fondo incluye algunas sillas y mesas.\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/02\/GettyImages-691572015-scaled.jpg\" style=\"object-position:32% 64%\" data-object-fit=\"cover\" data-object-position=\"32% 64%\" srcset=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/02\/GettyImages-691572015-scaled.jpg 2560w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/02\/GettyImages-691572015-300x200.jpg 300w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/02\/GettyImages-691572015-1024x683.jpg 1024w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/02\/GettyImages-691572015-768x512.jpg 768w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/02\/GettyImages-691572015-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2024\/02\/GettyImages-691572015-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" id=\"h-call-to-action-from-operators-in-latam-and-the-caribbean\">Call to action from operators in LATAM and the Caribbean<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/a-call-to-action-to-ensure-the-development-of-the-internet-and-the-digital-future-of-latin-america-and-the-caribbean\/\">Read position<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Between 2016 and 2023, mobile network traffic in the region increased fourteenfold. Looking ahead, total traffic will continue to grow year after year, with annual growth rates expected to increase as well. This rise will be driven primarily by intensive video consumption, as well as new formats like augmented reality and artificial intelligence. The growth [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":44222,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"tags":[],"class_list":["post-44320","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fair Share | Uso eficiente de las redes en Am\u00e9rica Latina<\/title>\n<meta name=\"description\" content=\"Encuentra toda la informaci\u00f3n para comprender a fondo los argumentos de este debate crucial para el futuro digital de la regi\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/fair-share\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fair Share | Uso eficiente de las redes en Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Encuentra toda la informaci\u00f3n para comprender a fondo los argumentos de este debate crucial para el futuro digital de la regi\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/fair-share\/\" \/>\n<meta property=\"og:site_name\" content=\"GSMA Latin America\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-20T15:54:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america\/wp-content\/uploads\/2024\/09\/Diseno-sin-titulo-32.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" 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