{"id":14609,"date":"2018-01-01T15:08:16","date_gmt":"2018-01-01T15:08:16","guid":{"rendered":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/?p=14609"},"modified":"2025-10-15T12:11:04","modified_gmt":"2025-10-15T11:11:04","slug":"aptitudes-y-alfabetizacion-digital","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/aptitudes-y-alfabetizacion-digital\/","title":{"rendered":"La necesidad de mejorar las aptitudes digitales y desarrollar contenido local relevante"},"content":{"rendered":"<p>Las tasas de alfabetizaci\u00f3n b\u00e1sicas de Am\u00e9rica Latina y el Caribe son m\u00e1s altas que el promedio mundial pero, a pesar de ello, sigue habiendo una brecha entre la alfabetizaci\u00f3n y las aptitudes digitales. La falta de medios educativos y apoyo a la ense\u00f1anza de conocimientos digitales impide que muchos usuarios m\u00f3viles exploren los beneficios que ofrece internet. Este problema se agrava a\u00fan m\u00e1s cuando se considera la oferta limitada de contenido interesante, en idioma local, y relevante. El an\u00e1lisis de datos de tr\u00e1fico web demuestra que <strong>menos del 30% de contenido en Am\u00e9rica Latina y el Caribe est\u00e1 alojado localmente y en idioma local.<\/strong> M\u00e1s a\u00fan, el contenido que se encuentra en las tiendas de aplicaciones y las p\u00e1ginas web de los operadores de telefon\u00eda m\u00f3vil, en su mayor\u00eda, est\u00e1 relacionado al entretenimiento.<\/p>\n<p>De esta manera, se crea una falsa impresi\u00f3n entre los no usuarios en donde internet es s\u00f3lo una herramienta para entretenimiento, una percepci\u00f3n que encubre la verdadera importancia y el potencial de cambio de estilo de vida que ofrece internet m\u00f3vil.<\/p>\n<p>Para colaborar con la alfabetizaci\u00f3n digital, la GSMA<a href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/08\/reporte-cs.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14804 size-medium\" src=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/wp-content\/uploads\/2016\/08\/reporte-cs-243x300.png\" alt=\"reporte cs\" width=\"243\" height=\"300\" \/><\/a> ha lanzado el Manual de Entrenamiento en Habilidades Digitales B\u00e1sicas<a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/mobile-for-development\/mobile-internet-skills-training-toolkit\/\"> \u201c<em>Mobile Internet Skills Training Toolkit (MISTT)<\/em>\u201d<\/a> en donde a trav\u00e9s de distintos estilos de capacitaci\u00f3n se podr\u00e1 formar personas en\u00a0 la utilizaci\u00f3n b\u00e1sica de algunas habilidades de internet m\u00f3vil. Este <em>training toolkit<\/em> cuenta con dos modalidades, categorizadas por el tiempo que lleva darle las herramientas a un individuo para adquirir ciertas aptitudes digitales: entrenamiento corto (de 2 a 3 minutos, llamado \u201c<em>bitesize training<\/em>\u201d) y la capacitaci\u00f3n en profundidad (45-60 minutos de duraci\u00f3n, llamada\u00a0 \u201c<em>In-depth training<\/em>\u201d).<\/p>\n<p>Para mayor informaci\u00f3n, acceda a\u00a0<a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/mobile-for-development\/connected-society\/\">Connected Society global<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las tasas de alfabetizaci\u00f3n b\u00e1sicas de Am\u00e9rica Latina y el Caribe son m\u00e1s altas que el promedio mundial pero, a pesar de ello, sigue habiendo una brecha entre la alfabetizaci\u00f3n y las aptitudes digitales. La falta de medios educativos y apoyo a la ense\u00f1anza de conocimientos digitales impide que muchos usuarios m\u00f3viles exploren los beneficios [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[35],"tags":[],"algolia_discover_type":[13722],"class_list":["post-14609","post","type-post","status-publish","format-standard","hentry","category-sin-categorizar","algolia_discover_type-article"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La necesidad de mejorar las aptitudes digitales y desarrollar contenido local relevante - GSMA Latin America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/aptitudes-y-alfabetizacion-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La necesidad de mejorar las aptitudes digitales y desarrollar contenido local relevante - GSMA Latin America\" \/>\n<meta property=\"og:description\" content=\"Las tasas de alfabetizaci\u00f3n b\u00e1sicas de Am\u00e9rica Latina y el Caribe son m\u00e1s altas que el promedio mundial pero, a pesar de ello, sigue habiendo una brecha entre la alfabetizaci\u00f3n y las aptitudes digitales. La falta de medios educativos y apoyo a la ense\u00f1anza de conocimientos digitales impide que muchos usuarios m\u00f3viles exploren los beneficios [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/aptitudes-y-alfabetizacion-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"GSMA Latin America\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-01T15:08:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T11:11:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/about-us\/regions\/latin-america\/wp-content\/uploads\/2016\/08\/reporte-cs-243x300.png\" \/>\n<meta name=\"author\" content=\"tskinner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gsma\" \/>\n<meta name=\"twitter:site\" content=\"@gsma\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tskinner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La necesidad de mejorar las aptitudes digitales y desarrollar contenido local relevante - GSMA Latin America","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/aptitudes-y-alfabetizacion-digital\/","og_locale":"en_US","og_type":"article","og_title":"La necesidad de mejorar las aptitudes digitales y desarrollar contenido local relevante - GSMA Latin America","og_description":"Las tasas de alfabetizaci\u00f3n b\u00e1sicas de Am\u00e9rica Latina y el Caribe son m\u00e1s altas que el promedio mundial pero, a pesar de ello, sigue habiendo una brecha entre la alfabetizaci\u00f3n y las aptitudes digitales. La falta de medios educativos y apoyo a la ense\u00f1anza de conocimientos digitales impide que muchos usuarios m\u00f3viles exploren los beneficios [&hellip;]","og_url":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america-and-the-caribbean\/aptitudes-y-alfabetizacion-digital\/","og_site_name":"GSMA Latin America","article_published_time":"2018-01-01T15:08:16+00:00","article_modified_time":"2025-10-15T11:11:04+00:00","og_image":[{"url":"https:\/\/www.gsma.com\/about-us\/regions\/latin-america\/wp-content\/uploads\/2016\/08\/reporte-cs-243x300.png","type":"","width":"","height":""}],"author":"tskinner","twitter_card":"summary_large_image","twitter_creator":"@gsma","twitter_site":"@gsma","twitter_misc":{"Written by":"tskinner","Est. reading time":"2 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